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DMS ’09 is the only event combining the objective perspective of the leading provider of research and analysis of the global Yellow Pages industry with the reach and influence of the largest trade organization representing the interests of print and digital media. Why everyone with an interest in print or online Yellow Pages or local search needs to be at this event. The Kelsey Group’s experts on bringing buyers and sellers together, led by Charles Laughlin, senior vice president and program director, The Kelsey Report®, will once again create the most important conference dedicated to the future of the industry. DMS ’09 will reflect the challenges and opportunities presented by the changing local media landscape. Sessions will cover the priorities of today’s traditional and online publishers, which must balance the need to focus on the basics—selling and publishing the best directory products they can in the current economy, while finding ways to achieve sustainable, long-term growth and strategic advantage in a multiplatform marketplace.
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