 |
|
|
Conference Attendee
Video: BIA/Kelsey Conferences
|
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 1:00 pm - 1:30 pm | Radio and Television in the Era of Local Multiplatform Media | ||
|
Yesterday’s television
and radio business is just that – yesterday. We’re now in the
age of local interactive media. Meaningful revenue growth will come from
local sales teams that can drive effective packaging of traditional and digital
media inventory. At this kick-off session, BIA/Kelsey leaders will size up
the relevant market opportunities, portray some recent winners and losers
and offer some specific sales strategies based on real case studies. Tom Buono, CEO, BIA/Kelsey Rick Ducey, Chief Strategy Officer, BIA/Kelsey |
|||
| 1:30 pm - 2:15 pm | Keynote: The Next Generation of Local Radio – Jeff Haley, President and CEO, RAB | ||
|
Local radio is at a crossroads. Jeff Haley, the
Radio Advertising Bureau’s President and CEO, will outline
his vision for the radio industry. Time is of the essence as traditional
media silos evaporate. To keep in the game, local radio must evolve,
innovate and grow its value proposition showing radio’s fundamental strength
as a gateway to digital media. Radio and digital media inventory combine to
create compelling performance metrics which offer accountability to major local
advertisers. |
|||
| 2:15 pm - 2:35 pm | The New Frontier: Radio’s Fourth “Golden Age” and Opportunities for Broadcasters | ||
|
Radio has already been through
three "Golden Ages" -- the entertainment programs of the mid-1930s
through mid-1950s, the Top 40 AM era of the mid-1960s through the mid-1970s,
and the AM Talk / FM Music era of the 1980s and 1990s. Internet radio
expert John Gehron will describe the characteristics of what he sees
as the upcoming "Fourth
Golden Age" of radio -- including variety, personalization, and global
coverage -- and the exciting business opportunities that are available
for today's radio broadcasters if they choose to embrace them. John Gehron, COO, AccuRadio |
|||
| 2:35 pm - 3:00 pm | The Digital Shift | ||
|
Radio’s future success will be driven
by leaders who understand the “paradigm shifts” from a sales
and programming perspective inside the typical broadcast operation are.
An effective interactive revenue strategy must be premised on sales, content
and technology working together in a seamless fashion. Learn the key
steps that any radio sales team must embrace to drive effective packaging
of traditional and digital inventory. Daniel Anstandig, President, McVay New Media |
|||
| 3:00 pm - 3:30 pm | Networking Refreshment Break | ||
| 3:30 pm - 4:15 pm |
Keynote: Local Television and Multiplatform Selling, Steve Lanzano, President, TVB |
||
|
Emerging content delivery technologies
can greatly enhance advertising opportunities, marketing and other issues for
television stations. TVB and its multiplatform committee has developed strategies
to promote local broadcast TV's multiplatform offerings to advertisers and
the industry press, and educate/advocate for increased customer participation
in multiplatform opportunities. |
|||
| 4:15 pm - 5:00 pm | TV Cross-Platform Sales Panel | ||
|
Television stations need to increase sales and
decrease costs through knowledge and efficiencies related to online advertising
buying and selling, search engine marketing, and site optimization. Getting
there successfully requires general sales training and coaching for companies
and individuals, and media training for buyers and sellers.
Leslie Laredo, President, Laredo Group |
|||
| 5:00 pm - 5:30 pm | |||
|
Building from the premise that
everyone is in sales, this interactive session will describe the principles
of building a profitable sales culture and how to unleash the power of that
culture to boost revenues, profits, and growth. Todd Cohen, Principal, SalesLeader LLC |
|||
| 5:30 pm | Cocktail Networking Reception | ||
 |
|||
|
Join us as we kick off Digital Strategies
for Broadcasting while enjoying the beautiful Manhattan skyline. Traveling
to or from Manhattan for this event? Allow us to provide your PATH train
pass. Contact Maria at mrosko@bia.com for
details. |
|||
To register by phone contact:
Maria
Rosko
Client Services and Conference Support
703-802-2971 - email
