Digital Strategies for Broadcasters 2010 - Agenda

AGENDA
(as of 4/28/10)

Day One | Day Two - Tuesday, May 18, 2010 | Day Three

	8:30 am - 8:40 am	Welcome: Tom Buono, CEO, BIA/Kelsey
	8:40 am - 9:30 am	Where Will Local TV and Radio Be in Five Years? – A Strategic and Financial View
		Changing audience and advertiser behaviors, new and more capable media and connected devices, and increasing platform transparency have transformed broadcasting as services and devices add more value to the consumer experience than the networks. To stay ahead of the curve, broadcasters can leverage key assets such as brand, content, local sales forces, and the ability to program and sell cross-platform. In this session, BIA/Kelsey analysts will outline the strategic and financial roadmap for the radio and TV industry. BIA/Kelsey CEO Tom Buono will take a look at valuation and revenue trends and outline the financial implications and opportunities for broadcast assets. BIA/Kelsey President Neal Polachek will then lay out the strategic imperatives for broadcasters to realize their full asset and market valuations. Tom and Neal will discuss the top strategies and best practices and provide context for the outstanding sessions to follow. Tom Buono, CEO, BIA/Kelsey Rick Ducey, Chief Strategy Officer, BIA/Kelsey
	9:30 am - 10:15 am	Keynote: Colleen Brown, President and CEO, Fisher Communications
		Broadcasters can leverage inherent strengths to capitalize on new digital opportunities. Fisher Communications is a recognized and influential leader in bringing broadcasting innovations to market. Fisher has developed a number of creative ways to better serve local consumers and advertisers through Web-enabled channels, including its ambitious hyperlocal program. With its 100+ neighborhood Web sites and 1,200+ advertisers, Fisher delivers the best source of news and information to specific communities, while promoting neighborhood involvement and enabling local commerce. Brown will share her insights into ongoing transformation of a leading broadcaster.
	10:15 am - 10:45 am	Networking Refreshment Break
	10:45 am - 11:30 am	Keynote: Marci Ryvicker, VP, Equity Research, Wachovia Capital Markets
		Leading media equity analyst and industry visionary, Marci Ryvicker, will outline her vision for local radio and television broadcasting. She’ll address the drivers of future value creation. She'll also discuss the competitive challenges lying ahead for broadcasters and other media sectors over the next several years and the fast changing financial climate.
	11:30 am - 12:15 pm	Make It Happen Now – Tomorrow May Be Too Late
		Broadcasters compete, not only with other broadcasters, but also with Internet “pure plays” that specialize in these digital platforms, as well as the digital entities for newspapers, cable, Yellow Pages, etc. How do you make your elements differ from the crowd? What do effective campaign strategies look like from cross-platform creative to allocating media splits and determining ROI accountability? Who’s doing it right and what lessons are there to be learned so 2010 can be a year of growth? Adam Broitman, Partner and Ringleader, Circ.us Satbir Khanuja, CEO, Datasphere Chase Norlin, CEO, AlphaBird Maribeth Papuga, Executive VP, Director Local Activation, MediaVest Worldwide
	12:15 pm - 1:15 pm	Networking Luncheon
	1:15 pm - 2:00 pm	Executive Interview: Neal Schore, President and CEO, Triton Media Group
		Triton Media is a leading example of a company that has generated cross-platform revenues by creating applications, services and content tailored to local broadcaster business models. Triton CEO Neal Schore will share his insights and helps broadcast executives visualize how they can leverage technology and content to capture audience and new dollars. Schore will discuss how to use financial engineering to structure growth. Triton has a culture of “it’s okay to make mistakes, but it’s not okay to not try.” As the industry mood improves, we believe this session will help inspire you to hit the whiteboard when you get back to your offices and start planning how to reinvest to grow topside revenues.
	2:00 pm - 2:45 pm	Reinventing Local TV
		"Television" is starting to mean something entirely different from what it did a generation ago, and we're not just talking about the analog cut-off. Technology platforms and industry initiatives causing broadcast executives to rethink their business models include "over the top" (OTT) IP video, canoe ventures, mobile DTV, "TV everywhere," multicasting and cross-platform. We must also consider the future viability of the network-affiliate relationship. Where is all this going, and what steps should broadcasters be taking? Fred Fourcher, President and CEO, Bitcentral, Inc. Sam Matheny, GM, News Over Wireless Mark Benscheidt, VP, Broadcast Business Development, Sezmi
	2:45 pm - 3:15 pm	Networking Refreshment Break
	3:15 pm - 4:00 pm	Reinventing Local Radio
		The "Radio" experience has been largely immune to the incursion of technology and competing business models. Now, it's no longer just CDs, MP3s and satellite radio elbowing in. It's streaming audio, Wi-Fi hotspots in the car, mobile streaming and personalized playlists. We are seeing one of the most successful audio streaming services moving into local ad sales. Social networking, search, vertical Web sites and new forms of analytics and accountability are changing the rules. Radio's game plan has got to change fast. Tom Davis, President, Davis Media/Tide Radio Jeff Haley, President and CEO, Radio Advertising Bureau Erik Hellum, President, GapWest Broadcasting
	4:00 pm - 4:45 pm	We’re Not in Kansas Anymore – What Is the New Normal for Broadcasting?
		With the fast paced adoption of broadband and networked homes; smart and web-browser capable phones, and the roll-out of popular applications and services; consumers are accessing the Internet increasingly from home, work, car and mobile platforms. How can broadcasters ride this wave to build audiences and advertisers? Dave Kennedy, CEO, Flycast Rey Mena, Co-President, Emmis Interactive Rob Weisbord, Regional Group Manager/Director of Digital Interactive, Sinclair Broadcast Group Skip Pizzi, Technology Editor, Radio INK Magazine, and Media Technology Consultant
	4:45 pm - 5:30 pm	Consumer and Social Trends Affecting All Media
		Radio and television executives tend to focus on advertisers, programming and technologies impacting their slices of the media business. Without knowing where the hearts and minds of our audiences are, it’s difficult to sustain long-term strategic and operational success. We’ll offer some fascinating data and perspectives on the shifting media audiences that may not only surprise you, but will cause you to rethink some of your current approaches. Michael Goodman, Senior Director, Research and Analytics, Mercury Media Larry Rosin, President, Edison Research
	5:30 pm - 7:00 pm	Cocktail Networking Reception

To register by phone contact:

Maria Rosko
Client Services and Conference Support
703-802-2971 - email