Digital Strategies
for Broadcasting 2010
Conference Attendee
& Speaker Accommodations
Hyatt Regency
Jersey City on the Hudson
Hotel Information
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Video: BIA/Kelsey Conferences
|
AGENDA
(as of 4/23/10)
Day
One
| Day
Two
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Day Three - Wednesday,
May 19, 2010
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8:30 am - 8:45 am |
What We’ve
Learned – Day 2 Recap: Tom
Buono, CEO, BIA/Kelsey |
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8:45 am - 9:30 am |
Keynote
Address: Jeff Smulyan, CEO, Emmis Communications |
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Keeping the radio industry essential to advertisers
and audiences keeps Emmis Communications’ CEO Jeff Smulyan up at night
and running full-speed every day. From exploring new formats and getting radio
chips on cell phones to multiplatform sales, Emmis is an industry leader in
bringing out "what's next." Hear what Smulyan sees as the big picture
for radio and what his “to do” list is for the radio industry.
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9:30 am - 10:00
am |
Slicing
and Dicing Audiences |
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Targeting and serving interactive ads to online
audiences is very powerful. As more media content gets consumed via media players
and set-top boxes, new ways emerge to target audiences for offline media for
addressable sales. In this powerhouse panel, we’ll explore how industry
leaders are building online value with an offline (and on-air) presence.
Pierre Bouvard, Executive VP, Cross-Platform Services, Arbitron Inc.
Lynda Clarizio, CEO, Invision
Bill Livek, CEO, Rentrak
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10:00 am - 10:30 am |
Networking Refreshment Break |
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10:30
am - 11:15 am
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Making
Deals and Partnerships Win, Win, Win |
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What do good and bad deals look like in an environment
where you have over the top (OTT) video, 4G broadband wireless, interactive
television, VOD? What do good and bad deals look like? When should you go it
alone versus partnering, and what expectations should you have for defining "success?" How
do you get your messaging and positioning right and launch in the market?
David Dague,
VP, Marketing, Localeze
John Kuendig, Group President, Ryan Partnership Wilton
Kerry Oslund, Corporate VP, Digital Media, Schurz Communications
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11:15
am - 12:00 pm |
New
Ad Revenues for New Times: Monetize Digital Fast! |
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Broadcasters have significantly boosted revenues
by monetizing and expanding their audiences via digital media to connect them
with existing content. Using interactive online video advertising that reaches
extremely targeted, local audiences expands the depth and breadth of relationships.
In this leading edge panel, our speakers will give an inside look at digital
strategy: challenges, what worked, what didn’t, and plans for the future.
Learn how to monetize online video with the newest forms of video advertising;
a comprehensive overview of the pre-roll, in-stream, overlay video ad formats
which deliver the most clicks and conversion for advertisers. We’ll discuss
how much to charge for online video advertising inventory, and how to accurately
measure ad effectiveness for advertisers.
Lisa Bishop, Gray Television
Diaz Nesamoney, President and CEO, Jivox
Tim Reynolds, Director, Interactive Media, Local Media Group, Meredith Corporation
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12:00
pm - 12:15 pm |
New Platforms, New Revenues |
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BIA/Kelsey analysts offer their perspective on
conference speakers and topics.
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END OF CONFERENCE |
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To register by phone contact:
Maria
Rosko
Client Services and Conference Support
703-802-2971 - email
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