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It
has come down to this—in 2008, nothing works without the Internet.
But Internet marketing is sometimes an empty shell without complementary
media channels. Newspapers, Yellow Pages, directory assistance, cable
TV, broadcast and out-of-home all play key roles in small business marketing
(the latter especially transformed this year with super high definition
roadside monitors increasingly replacing the static billboards of old).
This year at Interactive Local Media 2008 we embraced the inevitable—the unfolding of real synergies for small business marketing between new and old media; search and display; technology and sales.
ILM:08 SuperForums
In two highly interactive mega-sessions
we looked
at SMB and video trends and innovations through the interactive local media lens.
SuperForum I: Local/Small Business. Sales solutions that effectively reach into the SMB population
were
a big part of the ILM:08 program, and were
specifically tackled during a unique, multidisciplinary SuperForum
dedicated to small businesses.
SuperForum II: Local Video Explosion. The ILM:08 program
put the
spotlight on a horde of new rich media solutions, including video, audio, blogs, wikis and e-mail. Video especially is the principal driver for new relationships with SMBs. At ILM:08
we focused an entire SuperForum
on the video opportunity.
60 World-Class Speakers
The learning
continued
with 60 best-of-class speakers, including Mark Canon, Yell.com; Kevin Cuddihy, Comcast; Angie Hicks, Angie’s List; Brad Inman, TurnHere; Mark Josephson, Outside.in; Mike Liebhold, Institute for the Future; Lem Lloyd, Yahoo Newspaper Consortium; Larry Olevitch, NBC Local; Meredith Papp, Google; Rodney Rice, ServiceMagic; and Jeff Stibel, Web.com.
Maximum Networking Capacity
The ILM:08 program was filled with formal and informal
networking opportunities. From breakfasts, luncheons and coffee breaks,
to cocktail receptions and casual corridor conversations—there were plenty of chances to connect with local media insiders, experts and
innovators.
To quote one ILM:08 attendee, the networking at this event was “phenomenal.”
ILM:08
Program Cochairs
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Mike Boland
Senior Analyst
Interactive Local Media |
Matt Booth
Senior Vice President
Program Director
Interactive Local Media |
Peter Krasilovsky
Vice President
Program Director
Marketplaces
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Casino Night Gala
A Benefit for The Positive Project
Wednesday, Nov. 19
7:00 pm-midnight
Hosted by
Acxiom, Imagine
Local, Moon Valley Software and HarvestInfo
RSVP at the ILM:08 booth of one of the host companies.
Learn More
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