Agenda - Wednesday, Dec. 8

7:30 am - 8:30 am
Networking Continental Breakfast

8:30 am - 8:45 am
Game Changers: What We’ve Learned
Join BIA/Kelsey as we share what was important and why from Day 1 of ILM:10.

Special “pocket pesentation":
Steve Espinosa, CEO, Backyard

8:45 am - 9:15 am
Zillow: Building out the Local Vertical
Disruptive innovators defy tradition to provide consumer-centric services, leverage their audience base into new areas, and ultimately take on the traditional industry in their own game. This is Zillow’s story. It has leveraged its user base into national advertising, housing-related SMB advertising and now mortgage leads, expanding its network with hundreds of newspapers. CEO Spencer Rascoff shares the lessons of effective verticalization.
Spencer Rascoff, CEO, Zillow

9:15 am - 10:00 am
The New Local News
The shift to the Internet and mobile is perhaps most apparent in the presentation and aggregation of news. We’ll present several news innovators. Each is vying to turn news into a commerce driver for the next generation and beyond.
Mark Josephson, CEO, Outside.in
Satbir Khanuja, President and CEO, DataSphere Technologies
Darian Shirazi, Founder and CEO, Fwix
Warren Webster, President, Patch Media

10:00 am - 10:30 am
Refreshment Break

10:30 am - 11:15 am
Google at ILM 2010: Refocus on Local/Location Services
Google has refocused on local and location services as a prime growth area, recently appointing search head Marissa Mayer to run the entire segment. During this can’t miss session, Google executives will review the local and location landscape, and share their perspectives on how Google works with the industry.
Wesley Chan, Partner, Google Ventures
Carter Maslan, Product Management Director, Local Search, Google

11:15 am - 11:45 am
Pandora: The New World of Local Radio
Pandora has taken the industry by storm, remaking expectations of what a radio service looks like on the Internet and mobile. Now it is taking advantage of geolocation to aggressively sell local advertising in partnership with AdReady and others. Broadcasters need to understand Pandora’s business model and strategies.
Cheryl Locagnero, Senior VP of Advertising Sales, Pandora
Brian Mikalis, VP of Performance Sales, Pandora

11:45 am - 12:15 pm
Yahoo: Leveraging the Local Audience
Yahoo remains at the center of local, with a huge audience to leverage. But where does it go next? Head of Local Matt Idema has focused on the company’s next moves, starting with the acquisition of Associated Content – a $100 million acquisition that gives it a base of thousands of articles.
Matt Idema, VP, Yahoo! Local

12:15 pm - 1:30 pm
Networking Lunch

1:30 pm - 3:00 pm
SuperForum 2: Deal-a-Day Offers and Pure Pay-For-Performance
Groupon’s fantastic success has spawned a new local-centric industry of more than 150 deal-a-day companies, aggregators and vendors. Now what? Will pure pay-for-performance take over as a model for local advertising and services?

Introduction and BIA/Kelsey Data
BIA/Kelsey Analysts Bobbi Loy Luster and Jed Williams kick things off with an introduction and presentation of original data.

SuperForum Featured Address: Jim Sampey, COO, Cox Target Media
Cox Target Media has been at the forefront of local offers with ValPak, the blue envelope company. Now it is transforming itself for the next generation of deals and offers.

Local Brands Take on Deal a Day
Media sites and local services see inherent opportunities in the dela-a-day and offer space. And so does Groupon, the market leader. Each sees opportunities that leverage their local presence and brands, while steering their companies in new directions.
Mike Coleman, VP, Digital, AZCentral.com
Mike Rutz, VP, Angie's List
Sean Smyth, VP of Business Development, Groupon

Deal a Day: The White Label Providers
Dozens of “white label providers” enable hundreds of newspapers, Yellow Pages and other players around the world to jump into Deal a Day/offers. But approaches to the space vary widely. And so do results.
Thomas Cornelius, CEO and Cofounder, Adility
Prashant Nedungadi, Founder and CEO, NimbleCommerce
Martin Tobias, Founder and CEO, Tippr

The Next Wave: Aggregators
Does Deal a Day exist in a vacuum? Or is it part of the broader ecosystem for deals and offers, integrating modern elements such as mapping and social media? That’s where the new breed of “aggregators” are heading.
Jennifer Dulski, CEO, The Dealmap
Landy Ung, Cofounder, 8coupons

3:00 pm - 3:30 pm
Checking In on Location-Based Services
There’s no denying the impressive usage growth of check-in services like Foursquare, Gowalla and Loopt, now joined by Facebook and others. Do these represent a fundamental shift in mobile local communication? And what is the business model? Where is this sector moving and who shows signs of the greatest staying power? We’ll check-in with Gowalla, and also zero in on some cutom LBS usage data from comScore during this critical session.
Andy Ellwood, Director of Business Development, Gowalla
Gillian Heltai, Director, comScore

3:30 pm - 4:00 pm
Refreshment Break

4:00 pm - 4:30 pm
The Local Bullseye for Content Creators
Demand Media’s IPO brings home the idea that it’s mostly about search ranking, not the destination. What types of revenues are inherent in the content creator space? What are the implications of these companies on local media and advertising?
Andy Halliday, VP and GM, Local Content Studio, MerchantCircle
Adam Rioux, VP, Octane360, Local.com
Julie Schoenfeld, CEO and President, Perfect Market

4:30 pm - 5:15 pm
The Home and Trade Revolution
Hiring local service people has been hit or miss. But it’s not anymore, as a new generation of SMB verification services gets under way. This multibillion-dollar leads sector is sure to transform SMB marketing. We’ve assembled sector leaders to discuss.
Charlie Anderson, CEO and Cofounder, FindCo
Ethan Anderson, CEO, Redbeacon
Chris Spanos, CEO and Founder, SeniorChecked

5:15 pm - 5:30 pm
Demo: Bringing Premium Content to the Local Mix (Via iPad)
Local publishers can envision moving away from 100% advertising models with the advent of tablet media. Matchbin’s progressive Newsstand demonstrates how it might go.
Miles Romney, CTO, Matchbin

5:30 pm - 7:30 pm
Networking Reception in the Exhibit Hall

Register Now
For questions or to register by phone, contact Sheila Steinmuller, client services and conference support, at (609) 512-1021 or e-mail.