Pre-Conference
| Day 1 | Day 2
Wednesday,
April 20
7:00 am –
8:00 am
Continental Breakfast
8:00
am – 8:15 am
Overview
of Day 2
Greg Sterling, Program Director, Interactive Local Media, The
Kelsey Group
8:15
am – 9:00 am
Keynote
Address
Lincoln Millstein, SVP, Hearst
Newspapers and Director of Digital Media
9:00
am – 10:00 am
Newspapers:
Sleeping Giants or Just Asleep?
Newspapers have powerful local brands and unique local content. But,
as widely reported, their local revenues and subscriber base is under
siege from Internet players on all sides. Though there are some notable
exceptions, newspapers as an industry have yet to really mount a spirited
defense of their turf online—although that could be changing.
Will more newspapers and newspaper networks aggressively compete online
for local users and SME revenues, including competing for directory
advertisers? Or is the inertia of internal organizational and cultural
issues too great to overcome against the accelerated pace of online
development?
Bob Armour, VP, Business Development, CrossMedia Services/ShopLocal
Mike Markson, VP, Business Development, Topix.net
Terry Millard, President, Planet Discover
Tom Mohr, President, Knight Ridder Digital
Jeff Moriarty, VP, Product & Technology, Boston.com
Leif Welch, VP, Business Development, IPIX
10:00
am – 10:30 am
Refreshment
Break Sponsored by Telcontar
10:30
am – 11:15 am
The
Future of Online Classifieds
Classified advertising is a multi-billion dollar market,
which is moving online. The rise of the Internet as a source of local
classified listings and a range of new classifieds providers (many
of them free) are putting pressure on traditional publishers, especially
newspapers. Does the future of local classifieds reside in classified
search sites such as oodle.com, local marketplaces like Craiglist,
vertical sites or highly targeted communities that offer contextually
relevant listings? The panelists, who represent a range of new classifieds
sites, will discuss their models and where they believe the overall
market is going.
Craig Donato, CEO, oodle.com
Konstantin Guericke, VP, Marketing, & Co-Founder, LinkedIn
Mike Hogan, CEO, ZiXXo Inc.
Peter Krasilovsky, President, Krasilovsky Consulting
Rajesh Navar, CEO, LiveDeal
Mark Pincus, Founder & CEO, Tribe.net
11:15
am – 12:00 pm
Blurring the Picture: Cable TV, Video Search
and Local Directional Media
Video on demand, digital video recorders and Internet TV: All these
innovations give viewers more and more control over TV content and,
potentially, TV advertising. Do these consumer-oriented developments
fundamentally transform TV from the once-preeminent branding vehicle
for national advertisers into a directional medium with localization
potential? What are the implications for cable companies, telecom
companies, online publishers, consumers and local advertisers? And
what about the proliferation of online video search? Will the Internet
become a de facto broadcast medium and search engines the new networks?
Steve Cook, VP, Programming & Ad Sales, TWC/Road Runner
Eitan Gelbaum, Marketing Director, Amdocs Advertising
& Media Division
Bradley Horowitz, Director, Multimedia & Desktop Search,
Yahoo!
Karen Howe, VP & General Manager, Singingfish.com
Warren Schlichting, VP, New Business Strategies, Comcast
12:00
pm – 1:30 pm
Lunch
1:30
pm – 2:15 pm
Keynote Address
Paul Reddick, VP, Business
Development, Strategy, and Planning, Sprint
2:15
pm – 3:15 pm
How Far Away Is Mobile—Really?
A potentially big component of the interactive local media market
is wireless/mobile. There are roughly 1.5 billion mobile phone subscribers
around the globe and approximately 170 million Americans that have
wireless phones. The conventional wisdom holds that a lookup (whether
DA or wireless Web) on a mobile device reflects an immediate consumer
need and is therefore a highly qualified local lead. And as most of
the directory publishers and search engines ramp up wireless products,
the question is, how far off is a bona fide mobile search opportunity?
Is it simply another distribution platform, or will it be separately
monetized through usage fees and/or distinct advertising revenue?
What needs to happen before widespread consumer adoption can take
place?
Stephen R.
Baker,
Head of Emerging Applications; VP, eBusiness, Fast Search &
Transfer
Oscar Berg, Product Manager, Mobility, Eniro
Heath Clarke, CEO, Interchange
Ali Diab, Sr. Director, Local Products, Yahoo!
Joe Herzog, Director, Emerging Products, InfoSpace
Brian Lent, President & CTO, Medio Systems
3:15
pm – 3:30 pm
Refreshment Break Sponsored by IPIX Ad Mission
3:30
pm – 4:30 pm
Branding and the Future of Search Marketing
Search engine marketing built a nearly US$4 billion empire largely
on being a direct response medium, matching sellers with consumers
who were “ready to buy.” But now that search has become
the hottest form of online advertising, brand marketers and large
agencies are starting to invest. As more and more branding dollars
flood into search—as a comparatively inexpensive advertising
medium—what are the implications for advertisers and the medium
itself? While it will certainly boost revenues in the near and medium
term, will it ultimately help or hurt search engine marketing? Will
small businesses be shut out, or will search become highly segmented
and stratified?
Jake Baillie, Product Manager, TrueLocal
Daniel
Boberg,
Senior Director, Strategic Alliances, Overture
Barbara Coll, CEO, WebMama.com, Chair & President,
SEMPO Inc.
Matt Naeger, VP & General Counsel, IMPAQT
Mark Josephson, SVP, Marketing & Business Development,
Kanoodle
Rob
Middleton, EVP, Chief Strategy Officer, Fathom Online
Justin Sanger, President, LocalLaunch!
Richard Zwicky, Founder & CEO, Metamend Software &
Design Ltd.
Pre-Conference
| Day
1 | Day 2
