Following are promotional resources and guidelines to assist you
in making the most of your participation at Drilling Down on Local:
The Online-Offline Opportunity, taking place April 18-20, 2005
at the Santa Clara Marriott, Santa Clara, California.
Conference
Promotion Resources
Speaker
Press Release Template
An
approved template press release is available for conference speakers
who wish to promote their participation at Drilling Down on Local.
Click here or e-mail
Eileen Pacheco to request
the template, which you may customize with speaker and company details.
Event
Calendar Listings
The
Kelsey Group encourages you to add Drilling Down on Local to
the events/speaking engagements page of your company Web site. Following
are details for an event calendar listing:
Drilling
Down on Local: The Online-Offline Opportunity
April 18-20, 2005
Santa Clara, California
http://www.kelseygroup.com/dd2005/
Conference
Logos
Animated
and static conference logos are available for posting on your company
web site or for use in electronic communications. You may download
72 dpi graphics here, or e-mail Eileen
Pacheco to request high resolution graphics.
Approved
Conference Name References
Please
use one of the following when referencing the Drilling Down on
Local conference.
- Drilling Down
on Local: The Online-Offline Opportunity
- The Kelsey
Group's Drilling Down on Local Conference
Approved
Conference Boilerplate
Please
use the following boilerplate description of Drilling Down on Local
in press releases where the conference is a material element.
About
Drilling Down on Local
In the world of local commerce, a complex, multi-channel environment
is currently taking shape, in which the online and offline worlds
are increasingly interdependent. The Kelsey Group’s Drilling
Down on Local: The Online-Offline Opportunity examines changing
consumer behavior, as well as the platforms, products and players
that are emerging and evolving to take advantage of this new online-offline
reality in the local market. For more information, contact The Kelsey
Group by phone at (609) 921-7200 Ext. 10, by e-mail at tkg@kelseygroup.com,
or visit www.kelseygroup.com/dd2005/.
Press
Kits
The
Kelsey Group allows 10 press kits from each exhibitor and speaker
to be placed in the press room the day before the conference opens.
We also suggest that exhibitors keep additional press kits on hand
in their booths.
Press
Room
A
Press Room will be available for reporters covering the Drilling Down
on Local conference, and will be equipped with high-speed Internet
access. Exhibitors and participating companies will have access to
the press room for the purposes of dropping off press kits and conducting
press interviews.
Press
List
A
copy of the press invitation list is available by request for exhibitors
and speakers beginning March 25, 2005.
All
of the promotional resources described above are available upon request.
For more information, contact:
Eileen
Pacheco
(781) 556-1026
eileen@tango-group.com
