Why
Participate | Company Value |
Who Should Attend
Why
you will want to participate:
- Network
with industry leaders, your colleagues and the most important suppliers
to the interactive local media marketplace.
- Interact
with a diverse and influential lineup of speakers as they provide
their perspectives on the real challenges today and where opportunities
will be tomorrow.
- Thought-provoking
keynote speeches.
- Outstanding
panels featuring executives from the companies that are responsible
for the emergence and rapid development of the interactive local
advertising marketplace.
- Learn
from the cutting-edge research and analysis exclusively available
at Drilling Down on Local.
- Consumer
Research. The Kelsey Group will present new consumer research
and what it means to you about changing media use and how the
Internet is affecting traditional media and offline commerce.
- Local
Commerce Monitor. Since 1999, we have been tracking how
businesses are changing their media habits to attract customers,
sales and profits.
What does this mean for you and your
company?
Advertisers
are marketing their products and services just as much or more than
they always have, but they are finding new more efficient ways to
do so.
- What is your
revenue opportunity?
- What companies
will win the battle for the advertiser’s marketing budget?
- What does the
future hold for paid search?
Who
should attend?
Drilling
Down on Local: The Online-Offline Opportunity is THE event for
anyone with a vested interest in the future of the interactive local
media marketplace. This is an industry insiders’ conference,
where you’ll learn what's happening in the local space today,
and get a glimpse of what lies ahead. The types of companies that
should plan to attend Drilling Down on Local include:
- Search Engines
- Marketing/Advertising
Agencies
- Media Companies
- Technology
and Service Suppliers
- Directory Publishers
- Online Newspaper
Publishers
- Financial Analysts
- Venture Capital
Firms
- And anyone
who is interested in participating in the interactive local media
marketplace.
