Wednesday, July 21

PRE-CONFERENCE WORKSHOP

10:30 am – 11:30 am
How Local Advertisers Are Changing Their Spending in a Competitive Media Environment
Everyone attending this conference has a vested interest in knowing how SMEs' local media spending patterns are evolving. If SMEs are spending more on pay-per-click advertising, where are the dollars moving from? What is the demographic profile of a business that is moving more quickly up the technology curve? The Kelsey Group and ConStat will offer highlights from the seventh wave of their annual quantitative study of SME attitudes toward technology and local media.
Neal Polachek, SVP, The Kelsey Group (U.S.)
Bill Deaton, Managing Director, ConStat, Inc. (U.S.)

11:30 am – 1:00 pm
Networking Lunch in the Exhibit Hall

Conference Formally Begins

1:00 pm – 1:15 pm
Market Overview
John F. Kelsey, III, President & CEO, The Kelsey Group (U.S.)
Charles Laughlin, VP & Program Director, The Kelsey ReportŪ (U.S.)

1:15 pm – 1:45 pm
The Kelsey ReportŪ's Midyear Global Outlook & Forecast
The Kelsey ReportŪ will present its biannual Global Outlook & Forecast, which offers TKR's up-to-date overview and forecast of the worldwide directory publishing industry. Find out how TKR views the industry at the midpoint of 2004. This session will feature results of a DDC2004 attendee survey conducted before the event.
John F. Kelsey, III, President & CEO, The Kelsey Group (U.S.)
Charles Laughlin, VP & Program Director, The Kelsey ReportŪ (U.S.)

1:45 pm – 2:30 pm
Featured Speaker
Andrew Day, CEO, Sensis Pty. Ltd. (Australia)
Andrew Day is focused on transforming Sensis, Australia's leading directory publisher, from a traditional phone company publisher into a dynamic 21st century organization. He has made customer satisfaction and platform independence the cornerstones of his effort to create a more sustainable business for the future. Is Sensis' path the right one for Yellow Pages publishers? Can other global Yellow Pages publishers follow suit?

2:30 pm – 3:00 pm
Refreshment Break

3:00 pm – 4:00 pm
Growing Core Product Usage: Relevance in a Digital World
A perennial challenge for publishers, which is looking more daunting every year, is how to maintain and grow usage of the core product in an age where consumers have more and more sophisticated alternatives for finding local business information. Leading global directory publishers will share how they are changing their product, packaging and positioning to encourage more consumers to pick up the book more often.
Peter Buxton, Principal, Buxton Independent Consulting (Germany)
Stephen Harvy, Group Manager, Print, Sensis Pty. Ltd. (U.S.)
Ken Ray, VP, Marketing, BellSouth Advertising & Publishing Corp. (U.S.)

4:00 pm
Yellow Pages Career Achievement Award to Donald J. Perozzi

4:00 pm – 5:30 pm
The Advertiser Perspective: Rating the Yellow Pages Experience
What are advertisers saying about you when you aren't in the room? A videotaped focus group of current and former Yellow Pages advertisers will provide a customer's perspective on a range of critical issues facing the directory industry – including competition, pricing, return on investment, and using new technologies to acquire customers. A panel of directory industry thought leaders will be on hand to react to the video and discuss the implications of what these small-business operators have to say.
Mark Canon, VP, Business Development, InfoSpace (U.S.)
Tom Davis, President, Truth About Yellow Pages (U.S.)
Bill Deaton, Managing Director, ConStat (U.S.)

5:30 pm – 7:30 pm
Reception in the Exhibit Hall Sponsored by MapQuest

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