Thursday, July 22

8:30 am – 8:45 am
Recap & Outlook
Charles Laughlin, VP & Program Director, The Kelsey ReportŪ (U.S.)
Neal Polachek, SVP, The Kelsey Group (U.S.)

8:45 am – 9:30 am
Keynote Speaker
Lyle Wolf, Chairman, Yilong Media Group Ltd.

9:30 am – 10:30 am
The Convergence of Online Directories and Local Search
This session, presented by The Kelsey Group's Digital Directories: Interactive Local Media program, looks at how the emerging field of local search may overlap, if not eclipse, what we now know as Internet Yellow Pages. How will the two products converge, or co-exist? What pricing models will SMEs embrace? Who will sell pay-per-click advertising to SMEs? And to what degree do search engines and Yellow Pages publishers really need one another?
Heath Clarke, CEO, Interchange (U.S.)
Dane Madsen, CEO, YellowPages.com (U.S.)
Laurence O'Toole, Director, Business Information & New Media, Thomson Directories Ltd. (U.K.)
Geoff Stevens, General Manager, Local, Overture Services (U.S.)

10:30 am – 11:00 am
Refreshment Break

11:00 am – 12:00 pm
Making Money on the Move: Wireless Directories
Everyone has a mobile device, and increasingly it is a device that has the bandwidth to handle rich directory content, from maps and directions to 360° tours of a new restaurant. So is the age of the mobile Yellow Pages directory upon us? A panel of players operating in the trenches of mobile Yellow Pages will explain the state of the mobile directory business model.
Greg Gruse, VP, New Ventures, ISX Inc. (U.S.)
Brian McManus, Exec. VP, Search & Directory, InfoSpace (U.S.)
Bernhard Muehlhaus, VP, Sales, North America, varetis AG (Germany)
Todd Simpson, Director, Technology, Call Genie (Canada)

12:00 pm – 1:30 pm
Lunch in the Exhibit Hall

1:30 pm – 2:15 pm
Featured Speaker
John Lervik, Ph.D., CEO, FAST Search & Transfer (Norway)
FAST is working with a number of directory companies to bring the latest search technology to their structured listings data. John will provide insights into how publishers can use search to enhance the user experience.

2:15 pm – 3:00 pm
Is the Price Right? How Will Pay-per-Click, Pay-per-Call and Value-Based Pricing Change the Directory Industry?
Pricing is a hot topic in directories – both print and online. Pay-per-click, bid-for-placement and value-based pricing are all high on the strategic agenda of publishers looking to expand their customer base and grow the top line. Publishers with direct experience in pricing innovation will offer some of the do's and don'ts of their craft.
Joe Lardieri, Director, Pricing, BellSouth Advertising & Publishing Corp. (U.S.)
Al Payne, VP, Market Development, Zilliant (U.S.)

3:00 pm – 3:30 pm
Refreshment Break

3:30 pm – 4:15 pm
BREAKOUT SESSIONS

Track A  
Digital Soup: A Recipe for Content Enhancement
Online directory publishers have stepped up their efforts in recent months to improve the depth and quality of their online databases. This requires a number of disciplines, including content extraction and repurposing, sourcing third-party data providers, and building systems that manage this all efficiently. It's not rocket science, but it's close. This session will bring the experts together to tell you how it's done.
Perry Evans, CEO, Aptas (U.S.)
Eitan Gelbaum, Marketing Director, Amdocs (U.S.)
Jeff Johnson, President, DeepData (U.S.)

Track B  
Reaching the Masses: New Channels for Non-Ads
The elusive non-advertiser has been a challenge akin to finding the holy grail for directory publishers. What methods are in play to bring more non-ads, or dropouts, back into the fold? Are new digital products the only way to bring in the "micro" businesses that proliferate on the Web? Or have these smaller accounts simply been overlooked by the printed product? What channels, products and propositions are most effective in growing advertiser volume?
Kathy Hipple, CEO, Ambassador Yellow Pages (U.S.)
Vinit Khanna, President & CEO, OKS (U.S.)
Terry Romano, VP Search & Directory, Cornerstone Marketing Services (U.S.)

4:15 pm – 4:30 pm
Refreshment Break

4:30 pm – 5:30 pm
BREAKOUT SESSIONS

Track A  
Wedding Bells and Wrecking Balls: Where Are the Vertical Usage Alternatives?
When a young couple plans their wedding, do they go to the Yellow Pages, or do they plan their wedding online? To what extent are consumers turning to online legal directories vs. the big yellow book? Are home services referral networks threatening to chip away at usage in the Yellow Pages' bedrock categories? We will bring in operators of vertical directories and e-commerce sites to explain how they are serving their constituent markets. We'll discuss the implications – including opportunities – for directory publishers.
Brad Mehl, Sr. Director, Marketing, Martindale-Hubbell (U.S.)
George Pickering, CTO, Respond (U.S.)
Craig Smith, VP, Business Development, ServiceMagic (U.S.)

Track B  
"I Love the Smell of Shrink-Wrap in the Morning": Optimizing Directory Distribution
The art of getting books into the hands of users is a surprisingly overlooked craft in the directory industry, yet usage cannot occur where there is no possession. What mixture of art and science are publishers and their distribution partners using to maximize reach – particularly relevant reach – while also maximizing efficiency?
Shannon McCabe, Director, Distribution & Grass Roots Marketing, Dex Media (U.S.)
Chris Scotton, President, Innovectra (U.S.)
Hass Tebelmann, VP, Business Development & Customer Service, Product Development Corp. (U.S.)

5:30 pm – 7:30 pm
Reception in the Exhibit Hall

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