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Directory Driven Commerce 2004
Reinventing the Yellow Pages:
A Blueprint for Winning Market Share
The Kelsey Group

Yellow Pages Industry Call for Nominations

There are more than 75,000 people employed in the global Yellow Pages industry*. In July, one person will be chosen as the recipient of the Yellow Pages Career Achievement Award.

The Kelsey Group will be making this award at its 18th annual Yellow Pages conference, Directory Driven Commerce 2004, to be held at the Omni Hotel at CNN Center in Atlanta, July 21-23.

If you know someone who deserves this singular honor, please send an e-mail to Sheila Steinmuller at The Kelsey Group before June 25. Please include the name, company affiliation and title of the nominee and a brief summary of why this executive is deserving of the award. Nominations should be no longer than 300 words (plus a biography, if one is available). The nominations will be judged by The Kelsey Report® analyst team. Last year, the award was given to Tom Feist of Feist Publications for his many contributions as a board member of the YPPA and the ADP, and for the dramatic impact he had on the Yellow Pages industry as an agent of change. He created stability in both legal and marketing innovation.

The award will be given to an industry executive who has made significant contributions to the Yellow Pages industry through:

  • Accomplishing meaningful goals
  • Providing innovative leadership
  • Setting high standards
plaque

Plan to be part of the largest gathering of global decision makers in the Yellow Pages industry at Directory Driven Commerce 2004. For more information, go to http://www.kelseygroup.com/ddc2004/index.htm, or call Pam Kelsey at (609) 921.7200 Ext. 10.

*Source: Global Yellow Pages™ 2003: Outlook and Forecast

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