Digital Directories: Interactive Local Media

Following are guidelines to assist you in making the most of your participation at "Drilling Down on Local Search: Drivers & Barriers to SME Adoption," taking place March 30-31, 2004 at the Santa Clara Marriott, Santa Clara, California.

All of the promotional tools and materials described below are available upon request. For more information contact:

Eileen Pacheco
Tel: (781) 556-1026
eileen@tango-group.com

Conference Promotion Tools

Conference Press Release Template

An approved press release template is available for conference speakers who wish to promote their participation at "Drilling Down on Local Search."

Approved Conference Name References:

•  Drilling Down on Local Search: Drivers & Barriers to SME Adoption
•  The Kelsey Group's Drilling Down on Local Search Conference
•  Drilling Down on Local Search

Approved Conference Boilerplate:

About Drilling Down on Local Search
Drilling Down on Local Search is The Kelsey Group's Spring 2004 conference on Digital Directories and Interactive Local Media. This event focuses on the drivers and barriers to the adoption of local paid-search advertising by small business. The agenda will examine a range of important issues - from the real revenue opportunity and how much demand truly exists at the local level, to the role of Internet Yellow Pages and online newspapers, and whether paid-search may be too complex for small businesses. For more information, contact The Kelsey Group by phone at (609) 921-7200 Ext. 10, by e-mail at tkg@kelseygroup.com, or visit www.kelseygroup.com/ddilm2004/.

Conference Logos

Animated and static conference logos are available for posting on your company web site or for use in electronic communications.

Press Kits

The Kelsey Group allows 10 press kits for each exhibitor and speaker to be placed in the press room the day before the conference opens. We also suggest that exhibitors keep additional press kits on hand in their booths.

Press Room

Exhibitors and participating companies will have access to the press room for the purposes of conducting press interviews.

Press List

A copy of the press invitation list is available by request for exhibitors and speakers.