Digital Directories: Interactive Local Media

Paid search is the hottest segment in online advertising today. Yet there are only about 250,000 to 300,000 paid search advertisers in the world, while there are an estimated 10 million small and medium-sized enterprises (SMEs) in the U.S. alone. Newspapers and Yellow Pages publishers have built enormously profitable industries servicing the local market. The Internet has changed forever how consumers shop for products and services, making the local marketplace more competitive and dynamic than ever.

What does it mean for your company?

• What is the revenue opportunity?
• What companies will win the battle for the advertiser's marketing budget?
• Does paid search have the potential to be a significant player?

These are just some of the questions we will be exploring at "Drilling Down on Local Search: Drivers & Barriers to SME Adoption."

Why you will want to participate:

• Two thought-provoking keynote speeches from Briggs Ferguson, CEO, Citysearch, and Hilary Schneider, President & CEO, Knight Ridder Digital
• Outstanding panels featuring executives from the companies that are responsible for the emergence and rapid development of local search
• Cutting-edge Kelsey Group research, including enlightenithe Local Commerce Monitor^SM, the leading measure of the shift of SMEs' spending habits
• Major networking opportunities with a who's who of the local search community

This event is the one place to find out what is going on right now in the emerging world of Local Search.

To register by phone, call (609) 921-7200 x10.