Wednesday,
November 3
10:00
am – 10:15 am
Introduction
& Welcome
10:15
am – 11:00 am
What's
New in Local?
The Kelsey Group will present an overview of the latest product
developments and market trends, as well as new primary research conducted
since TKG's Drilling Down on Local Search conference in March. TKG
will also present an updated local search forecast.
Neal Polachek, SVP, Directional Media Practice, The Kelsey
Group
Greg Sterling, Program Director, DD:ILM, The Kelsey Group
11:00
am – 12:00 noon
Local
Consumer Behavior: The Online-Offline Connection
This
panel will explore how consumer shopping patterns are evolving or being
affected by broadband adoption and the emergence of the Internet as
a growing source of information about local businesses.
James M. Larrison, VP, Business Development, comScore Networks
12:00
noon– 1:30 pm
Lunch
1:30
pm – 2:15 pm
Keynote
Speakers
Ted Meisel,
President, Overture, SVP, Yahoo! Inc.
Jeff Weiner, SVP, Search and Marketplace,
Yahoo! Inc.
2:15
pm – 3:00 pm
Driving
Deeper into the SME Market
Local Match, Pay-per-Call, Jumpstart: What are the product extensions,
refinements and simplifications that will drive SMEs adoption of performance-based
online advertising? Some of these changes are now taking place (e.g.,
bidding at a category instead of keyword level; elimination of the
Web site requirement). What can we expect in the next 12 months?
Dan Ballister,
VP, Sales,
FindWhat
Marc Barach, CMO, Ingenio Inc.
Kirsten Mangers, Chief Strategic Officer, SME Global Solutions
Chris Rogers,
Sr. Manager, Biz Development, Overture Services
Dan Russell, VP, Sales & Business Development,
InfoSpace
3:00
pm – 3:30 pm
Refreshment Break
3:30
pm –
4:30 pm
The
Dollars and Sense of Local
How
many firms will this marketplace support and what will they need to
do to win? This panel of leading financial analysts will evaluate the
outlook for firms seeking to operate in the local online marketplace
and make predictions about what they think will happen in the next 12
months.
Paul Ginocchio, CFA, Media Equity Research - Publishing, Deutsche
Bank Securities
Richard Fetyko, VP, Equity Research, Merriman Curhan Ford
& Co.
Mark May, CFA, Senior Analyst, Media & Internet, Kaufman
Bros. LP
Safa Rashtchy, Principal, Senior Internet Analyst, U.S.
Bancorp Piper Jaffray
4:30
pm –
5:30 pm
National Going Local: How Are National Advertisers
Using Local Search?
How are large advertisers and national brands taking advantage of
new online targeting tools to localize their messaging and geo-target
consumers? This panel will offer case studies and insights.
Kathy Geiger-Schwab, Executive Vice President, The Berry
Company
Angela Umali, Media Marketing Manager, Enterprise Rent-A-Car
5:30
pm –
7:30 pm
Reception in the Exhibit Hall
