Thursday,
November 4
8:45
am – 9:00 am
Overview
of Day 2
9:00
am – 9:45 am
Keynote
Speaker
Mark Pincus,
Founder & CEO, Tribe.net
9:45
am – 10:15 am
Refreshment Break
10:15
am– 11:00 am
BREAKOUT SESSIONS
In
the Trenches: The Challenge of Getting SMEs Online
Small businesses increasingly want to be online, but there's tremendous
confusion and inertia at the local level. This panel will feature
local firms working directly with SMEs to build their Web sites and
create their online marketing campaigns. The panelists will report
on the many issues involved in getting SMEs from here to there.
Rich Cannon,
Area VP, Strategy, Interland
Tobias
Dengel,
President & COO, Leads.com
Justin Sanger, President, LocalLaunch.com
Scott Smigler, President & CEO, Exclusive Concepts Inc.
Neil Street, Co-Founder, Small Business Online
P2P,
B2C and B2B: Classifieds and Directory Merger
While classified and directory advertising are two distinct categories
in the traditional media world, there are indications that they could
potentially converge online. The panelists will explore the potential
competitive and strategic implications for publishers.
Steve Harmon, VP, Business Development, LiveDeal.com
Scott W. Killoh, CEO, Mediaspectrum Inc.
Peter Krasilovsky, President, Krasilovsky Consulting
Rob Runett,
Director, Electronic Media Communications, Newspaper Association
of America
Leif Welch, VP, Business Development, IPIX
Local
Content Targeting
There has been significant coverage of localized search-based PPC
offerings, but what about the availability and efficacy of geo-targeted
advertising that is content/context based? This panel will discuss
the current offerings and contrast them with search-based PPC.
Mark Josephson,
SVP, Marketing & Business Development, Kanoodle
Taek Kwon, EVP, Product & Technology, Citysearch
Susan Kelly Panian, CEO, American Town Network
Brad Solomon, President, UnREAL Marketing
11:00
am – 11:15 am
Break
11:15
am – 12:00 noon
BREAKOUT SESSIONS
Social
Networking: A Better Local Online Marketplace?
Everyone knows about the success of Craigslist in the U.S. as a jobs
board and local classifieds marketplace. And everyone recognizes a
need for reviews, referrals and recommendations to add richness to
local content sites. Do social networks offer a viable way to deliver
all those things to consumers and more qualified traffic to advertisers?
And will they have enough traction to stand alone or will social networks
need to be combined with search or directory offerings to provide
real value to consumers and advertisers?
Peter Hutto, VP Product, ZeroDegrees
Andy Sack, CEO & Co-Founder, Judy's Book
Andrew Shotland, VP, Business Development, InsiderPages
Brian M. Simons,
New Business Development, Harris
Internet Services
Richard Zwicky, Founder & CEO, Metamend Software &
Design Ltd.
Online
Shopping: What's the Local Angle?
Shopping search engines such as BizRate.com, Shopping.com, Froogle,
Yahoo! Shopping and Kelkoo have enjoyed tremendous growth as e-commerce
has taken off in the U.S. and abroad. And now, there are StepUp.com
and ShopLocal.com. Are these new sites a novelty or will they be the
beginning of a trend that sees the local and national retailers using
the Internet much more effectively and aggressively to drive consumers
to local stores?
Bill Bradford,
Executive Director, E-Commerce Product Marketing, AOL
Phil Dubois, President & CEO, CityXpress
Kendall Fargo, CEO & President, StepUp.com
Dave Hamel, CMO, CrossMedia Services/ShopLocal.com
Craig Snyder,
Executive VP, Marchex
Where
Do Verticals Fit In?
Vertical directories have built powerful offerings in many of the
traditional classified advertising categories and beyond. What do
they offer consumers and advertisers and what might they have to teach
both search providers and IYPs?
Lauren Bigelow,
VP, Product Management, Lycos
Michael Markson, VP, Business Development, Topix.net
Dan Martin, VP, Business Development, HomeGain Inc.
Todd S. Richards, Editorial Director, The Weather Channel
David Rodnitzky, Senior Manager, Search, FindLaw
12:00
noon – 2:00 pm
Lunch
2:00
pm –
2:45 pm
Oh
User, Where Art Thou?
One
of the fundamental challenges in delivering a good local search user
experience (or geotargeting paid-search ads) is identifying user location
as a strategy for "disambiguating" user queries. This panel will explore
the full range of available strategies and options for capturing user
location information and discuss which of these are the most effective.
Michael
Ferguson,
Product Manager, Local, Ask Jeeves
Rob Friedman, EVP, Corporate Development, Co-Founder,
Digital Envoy
Dariusz Paczuski, VP, Local Products, America Online
Christopher Skinner, Managing Partner, MakeBuzz LLC
2:45
pm –
3:30 pm
Search-Directory
Partnerships: 9 Months Later
This panel will report on the status of existing search-directory
partnerships. Are SMEs adopting search/PPC? Are directories helping
solidify advertiser loyalty? Are these partnerships performing as
expected? What are the big "takeaways"? The panelists will
offer a candid assessment of how things are going and what they expect
for the future.
Terry DiNatale, COO, SME Global Solutions
John Keister, President, Marchex
Jean-Pascal Lion, VP, Electronic Directories, Yellow Pages
Group
Erron
Silverstein, Director, Strategic Planning & Business Development,
Citysearch
Rick Szatkowski, SVP & General Manager, FindWhat.com Network/Private
Label
3:30
pm – 4:00 pm
Break
4:00
pm –
4:45 pm
The
Outlook for Local Search in Europe
In
some ways, "local" is considerably more important in Europe than in
the U.S. What are the major developments in European local search,
who are the major players, how fast will the various regions develop,
and how does this highly diverse marketplace compare with the U.S.?
James Burrows,
Head of Special Projects, Espotting
Rob Jonas, Local Match Director, Overture Europe
Michael Oschmann, Managing Director, Mueller Medien
Christer Pettersson,
Online Manager, Search, Eniro AB
Manfred Stegger, Founder & Chairman, allesklar.com
Myles Runham, Director, Strategy, Ask Jeeves UK
4:45
pm –
5:30 pm
Media
Panel: A 'Fair and Balanced' View of the Marketplace
The paid search boom and "search engine wars" have generated hype
and hyperbole not seen since the dot-com heyday. The journalists on
this panel will reveal what they really think of the product launches,
recent market developments and the outlook for players vying for eyeballs
and advertisers.
Ross Fadner,
Staff Writer, MediaPost Communications
Rebecca Lieb,
Executive Editor, ClickZ Network
Brian Morrissey, Senior Editor, DMNews
Mark Naples, OnlineSPIN Columnist, MediaPost
Kevin Ryan, Search Editor, iMedia Connection
5:30
pm –
7:30 pm
Reception in the Exhibit Hall
