Friday,
November 5
8:00
am– 8:45 am
Keynote
Speaker
Mary Meeker, Managing Director, Internet Analyst, Morgan Stanley
8:45
am – 9:30 am
Building
the 'Next-Generation' Directory
One European directory publishing executive recently told TKG that
Internet Yellow Pages would benefit from "stretching at the margins."
What does that mean exactly? And what does a next-generation directory
product offer? Will broadening the product definition have an adverse
impact on the advertiser value proposition, or does this need to happen
to attract and retain users?
Stephen R. Baker, VP, Directories & Portals, Fast
Search & Transfer (FAST)
Heath Clarke, CEO, Interchange
Steven D. Lavine,
Founder & CEO, Transparensee
Malcom Lewis, CEO, PremierGuide
Terry Millard, President, Planet Discover
9:30
am – 9:45 am
Refreshment
Break
9:45
am – 10:30 am
On
the Front Lines of Search
This panel of top search engine marketing experts will talk about
where they see the paid search industry going. Where will new growth
come from? Will automation save the day for SMEs? Is search marketing
only for members of Mensa? Is local search just a myth created by
The Kelsey Group? These and other provocative questions will be addressed.
Barbara Coll, CEO, WebMama.com, Chair & President,
SEMPO Inc.
Kevin Lee, CEO, Did-it.com
Hollis Thomases, President, WebAdvantage.net
Matt Naeger, VP & General Counsel, IMPAQT
Kevin M. Ryan, VP, Interactive Services, Wahlstrom Interactive
10:30
am– 11:15 am
Keynote
Speaker
George B. Irish, President, Hearst Newspapers, SVP, The Hearst Corp.
11:15
am – 11:30 am
Refreshment
Break
11:30
am – 12:30 pm
Local
Search: The Big Picture
The
interactive local media market is becoming more dynamic by the day
with new product launches, new companies and intensifying competition.
Are newspapers, local search and directory providers ultimately going
to be competing for the same consumers and advertisers? This panel
of "big thinkers" will comment on the recent trends, user behavior
and market developments to assess how local search will evolve and
where the real opportunities reside.
Kate Bowler,
Manager, Search Strategy, Sensis Search
Simon Greenman, VP, Internet, Dex Media
Paul Levine, General Manager, Yahoo! Local
Jean-Pascal Lion, VP, Electronic Directories, Yellow Pages
Group
Brian McManus,
EVP, InfoSpace Search & Directory
Daniel Read, VP, Product Management, Ask Jeeves
Sukhinder Singh, General Manager, Local, Google
Bejul
Somaia, Founder & Chairman, local-i
