Friday,
December 2
8:00
am – 8:45 am
Keynote Presentation
Jim
Riesenbach, SVP,
AOL Search and Directional Media Group, America Online, Inc.
8:45
am – 9:30 am
The Revolution Will Be Available On Demand
Television is in transition. Audiences have been fragmenting
for years and now in some cases are leaving TV for the Internet.
Cable companies are trying to leverage TV and the Internet to chip
away at telco voice dominance. IPTV is the telco answer to cable
in an effort to provide its own “triple threat” (TV,
voice, Internet). Should the Internet be viewed as a promotional
and distribution mechanism for TV content (and related promotion)?
Or, with their “long-tail” quality and targeting capability,
are the Internet and video search something altogether different
that will change the nature of programming, advertising and viewer
behavior for good?
Alex Blum,
VP, Audience Product Management, AOL
Suranga
Chandratillake, Co-Founder, Blinkx
Warren Lee, Principal, Canaan Partners
Warren Schlichting, VP, New Business Strategies, Comcast
9:30
am – 9:45 am
Refreshment Break
9:45
am – 10:30 am
VoIP and IM: New Communication Technologies
and Local
VoIP is in its earliest stages, but all the major Internet
competitors have a VoIP offering (either stand alone or integrated
with IM). Will VoIP revolutionize telephony? How will VoIP change
the directory database and new advertising options for local advertisers,
including PPCall? What about IM as an advertising vehicle? The panelists
will explore these questions and offer a realistic assessment of
how deeply and widely these technologies will become part of the
local landscape.
Anupam Gupta,
Director, Product Management, MSN Communication Services
Marc F. Hayes Jr., Founder and EVP of Strategy, ContactAtOnce!
José
Meléndez, Founder & President, Commoca
Chamath Pailhapitiya, VP & GM, AIM and ICQ
10:30
am – 11:15 am
Keynote Presentation
Paul
Levine, General Manager, Yahoo! Local
11:15
am – 11:30 am
Refreshment
Break
11:30
am – 12:15 am
Waiting for Wireless
There are now approximately 2 billion wireless subscribers
globally and, this year, more wireless phones in the U.S. than landlines.
Yet despite consumer demand for local content and services on wireless
handsets, it may take several years and the next generation of wireless
phones before mobile local search is truly viable for the masses.
What is the right user experience to drive consumer adoption of
data services and mobile local search, and why is it taking so long?
In the interim, will enhanced directory assistance find the right
combination of voice and handset delivery (i.e., SMS) to preempt
mobile local search, or will there be several consumer models that
exist side by side?
Alan Beiagi,
Senior Product Manager, Wireless Products, MapQuest
Brendan Benzing, VP, Product Management, InfoSpace
Raine
Bergstrom, Director, Product Management, AOL Mobile
Gudmundur
Hafsteinsson, Product Manager, Google Mobile
Tom Latinovich, Co-Founder, 1-800-FREE411
Scott
Silk, CEO & President, Action Engine
12:15
am – 1:00 pm
The Local Landscape: A Coming Bonanza or
Bubble 2.0?
The venture capitalists and private funds are again out
in force, all out looking for the next big thing. What is their
perspective on the companies trying to seize first-mover advantages
in the local space (including, social search, PPCall and wireless)?
This panel of leading money people will candidly discuss the companies
and the technologies they consider to be the most interesting. They
will also discuss whether we’ve entered a new bubble (Bubble
2.0), where more and more start-ups – just like old times
– are seeking to make a splash and be acquired rather than
create viable business models.
Randy Haykin,
Managing Director, Outlook Ventures
David Horowitz, Principal, Comcast Interactive Capital
Isaac Kato, Principal, General Catalyst Partners
Warren Lee, Principal, Canaan Partners
Mike Orsak, General Partner, Worldview Technology Partners
End
of Conference
