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The Kelsey Group

Day 1 | Day 2 | Day 3

Friday, December 2

8:00 am 8:45 am
Keynote Presentation
Jim Riesenbach,
SVP, AOL Search and Directional Media Group, America Online, Inc.

8:45 am 9:30 am
The Revolution Will Be Available On Demand
Television is in transition. Audiences have been fragmenting for years and now in some cases are leaving TV for the Internet. Cable companies are trying to leverage TV and the Internet to chip away at telco voice dominance. IPTV is the telco answer to cable in an effort to provide its own triple threat (TV, voice, Internet). Should the Internet be viewed as a promotional and distribution mechanism for TV content (and related promotion)? Or, with their long-tail quality and targeting capability, are the Internet and video search something altogether different that will change the nature of programming, advertising and viewer behavior for good?
Alex Blum, VP, Audience Product Management, AOL
Suranga Chandratillake, Co-Founder, Blinkx
Warren Lee, Principal, Canaan Partners
Warren Schlichting
, VP, New Business Strategies, Comcast

9:30 am 9:45 am
Refreshment Break

9:45 am 10:30 am
VoIP and IM: New Communication Technologies and Local
VoIP is in its earliest stages, but all the major Internet competitors have a VoIP offering (either stand alone or integrated with IM). Will VoIP revolutionize telephony? How will VoIP change the directory database and new advertising options for local advertisers, including PPCall? What about IM as an advertising vehicle? The panelists will explore these questions and offer a realistic assessment of how deeply and widely these technologies will become part of the local landscape.
Anupam Gupta, Director, Product Management, MSN Communication Services
Marc F. Hayes Jr.
, Founder and EVP of Strategy, ContactAtOnce!

José Meléndez, Founder & President, Commoca
Chamath Pailhapitiya
, VP & GM, AIM and ICQ

10:30 am 11:15 am
Keynote Presentation
Paul Levine, General Manager, Yahoo! Local

11:15 am 11:30 am
Refreshment Break

11:30 am 12:15 am
Waiting for Wireless
There are now approximately 2 billion wireless subscribers globally and, this year, more wireless phones in the U.S. than landlines. Yet despite consumer demand for local content and services on wireless handsets, it may take several years and the next generation of wireless phones before mobile local search is truly viable for the masses. What is the right user experience to drive consumer adoption of data services and mobile local search, and why is it taking so long? In the interim, will enhanced directory assistance find the right combination of voice and handset delivery (i.e., SMS) to preempt mobile local search, or will there be several consumer models that exist side by side?
Alan Beiagi, Senior Product Manager, Wireless Products, MapQuest

Brendan Benzing
, VP, Product Management, InfoSpace
Raine Bergstrom, Director, Product Management, AOL Mobile
Gudmundur Hafsteinsson, Product Manager, Google Mobile

Tom Latinovich
, Co-Founder, 1-800-FREE411
Scott Silk, CEO & President, Action Engine

12:15 am 1:00 pm
The Local Landscape: A Coming Bonanza or Bubble 2.0?
The venture capitalists and private funds are again out in force, all out looking for the next big thing. What is their perspective on the companies trying to seize first-mover advantages in the local space (including, social search, PPCall and wireless)? This panel of leading money people will candidly discuss the companies and the technologies they consider to be the most interesting. They will also discuss whether weve entered a new bubble (Bubble 2.0), where more and more start-ups just like old times are seeking to make a splash and be acquired rather than create viable business models.
Randy Haykin, Managing Director, Outlook Ventures
David Horowitz
, Principal, Comcast Interactive Capital
Isaac Kato
, Principal, General Catalyst Partners
Warren Lee
, Principal, Canaan Partners
Mike Orsak
, General Partner, Worldview Technology Partners

End of Conference


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The Kelsey Group