on sponsorship opportunities, contact Nanci
Karas at (609) 921-7200, Ext. 21.
of Directory Marketing's mission is to grow advertiser's
businesses and, in turn, industry revenues by maximizing the value
of directory advertising. ADM is the only association focused
100% on the national yellow pages channel. Our staff works closely
with CMRs to maintain and grow revenue and represents CMRs' interests
to directory publishers. ADM Member roster includes: Certified
Marketing Representatives/Agencies, Publishers and Suppliers.
Association of Directory
Publishers (ADP) is the international trade association
founded in 1898 to promote the establishment and maintenance of
the highest standard of quality and service in directory publishing.
It provides to its members industry-relevant communications, content-rich
meetings and conventions, research, legal and legislative support,
and various other programs and services. ADP membership today includes
more than 135 directory publishers, and some 90 other associates
who supply goods and services to those publishers. ADP members are
recognized by consumers and advertisers alike for their innovative
products, emphasis on customer service and competitive pricing.
Their presence and expanding prominence in the marketplace guarantees
both consumers and advertisers access to user-friendly, value-added
products that are shaping the medium.
is a non-profit professional association working to increase awareness
and promote the value of Search Engine Marketing worldwide. SEMPO
was formed by companies and consultants that believe in SEM as
a viable, effective method for generating demand and sales on
the web. SEMPO exists to fill the gaps in awareness and understanding
of SEM, including educating marketing managers worldwide about
what SEM is and how properly implemented SEM programs can provide
some of the highest returns on investment possible in the marketing
Yellow Pages Association
(YPA) is the association of publishers, marketers and suppliers
responsible for producing Yellow Pages directories in more than
20 countries. Originally founded in 1975 as the National Yellow
Pages Service Association (NYPSA), the Yellow Pages Association
is instrumental in leading, serving, growing and advocating
on behalf of a print and electronic media industry valued at
more than $26 billion worldwide ($14 billion U.S.).
members include Yellow Pages publishers, who produce leading-edge
electronic products and deliver Yellow Pages directories to
100 percent of U.S. homes with telephones -- and who account
for more than 90 percent of the Yellow Pages revenue generated
in the U.S. and Canada.
also include the industry's international, national and local
sales force, certified marketing representatives (CMRs) and
associate members, including Yellow Pages advertisers, vendors
Corporation (Nasdaq:ACXM) integrates data, services and technology
to create and deliver Customer and Information management solutions
for many of the largest, most respected companies in the world. The
core components of Acxiom's innovative solutions are Customer Data Integration
(CDI) technology, data, database services, IT outsourcing, consulting
and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered
in Little Rock, Arkansas, with locations throughout the United States,
and in the United Kingdom, France, Australia and Japan. For more information,
Corporation is a technology leader in enhanced ad creation,
display and distribution. We license our technology to the leading online
publishers of local advertising, including newspapers, yellow pages
and local search companies. We excel at collecting and packaging ad
content in multiple form factors for distribution across a variety of
publisher platforms, bringing visual ad display to the forefront in
order to better connect advertisers with consumers.
is lots of talk about local search being the next big thing, but weve
been doing it successfully for years The founder of CountyWebsite.com
started in the business by accident in 1996 when he purchased a county
domain name. His intended customer for the domain was a local Chamber
of Commerce in Maryland, although he soon found that the Chamber had
already secured a domain. So, for lack of a better idea, the domain
was used to build a website about the county. To generate some revenue,
a local real estate broker signed on to pay for a presence on the
site. This led to more local businesses being promoted thru the county
site." Subsequently additional county and city sites were added
in the greater metropolitan Washington D.C. region. As search engine
use became more and more popular, the combination of a local geographic
network and sites individually optimized for each business customer
led to excellent results. Today, CountyWebsite.com has many local
businesses for whom they have been providing online marketing for
as long as nine years.ancient history in the world of interactive
local media. The company is now expanding their network and services
is the industry-standard for telephone-based call measurement
services (CMS) serving Yellow Pages publishers, Certified
Marketing Representatives and major advertisers across North
America. DCCIs advanced, nationwide telecommunications
network gives print and internet advertisers the power to
track and analyze customer response to advertised local
and toll-free telephone numbers. For over 15 years, DCCIs
detailed call tracking and reporting solutions have been
an integral component in proving the true ROI delivered
by Yellow Pages, the internet and other media advertising.
DCCI is committed to the research and development of technologies
and services that improve advertising performance. In 2003,
DCCI was recognized as one of Canadas Top 50 Best
Managed Companies and requalified for this distinction in
2004. DCCI received an Award of Excellence from the Yellow
Pages Association in 2003.
is a personal navigator and favorite things finder for mobile
devices. The application uses the consumers location
and preferences to continuously search and serve
up interesting places nearby. The company recently introduced
Spot Guides, location-based guides from third-party
publishers that plug in to the Earthcomber platform. In
addition, the Earthcomber platform now supports mobile
brand locators geo-aware digital guides that
blend rich brand content with store-locator technology.
These guides will help national brands build an intimate
and opt-in relationship with loyal consumers, and show consumers
the path to the door.
Track the Call service provides a flexible, scalable call tracking and
monitoring service that supports a variety of revenue models, including
pay per call and subscription with the largest inventory of local numbers
in the industry. eStara call tracking technology is used by search engine
and directory publishers including ThomasNet, Amazon.coms A9.com
and Verizons Superpages.com.
Search & Transfer (FAST) creates the real-time
search and filter technology solutions that are behind the scenes at
some of the world's best known companies with the most demanding search
flexible and scalable integrated technology platform spans both Internet
and enterprise customers, and elevates search to unprecedented levels.
FAST closes the gap between information and action, connecting people
to the relevant information they seek regardless of medium, in turn
driving revenue and reducing total cost of ownership by effectively
leveraging IT infrastructure for our clients and world-class partners.
than ever, yellow page publishers have opportunities to grow revenues,
manage costs, and execute innovative ways to nurture and deepen relationships
with advertisers. At the same time, new competitive threats loom on
the horizon, and yellow page publishers must take steps to strengthen
their positions and protect market share. There is no doubt that The
Kelsey Group was correct when it predicted that, �increasing the quality
and functionality of the online yellow page search is the most pressing
issue facing the industry.� The i411
Discovery EngineTM is powerful search and retrieval software that
enables multi-faceted navigation in combination with full-text search.
The patent-pending technology enables a lightning-fast, intuitive
search experience that helps consumers to find (or discover) what
they are looking for without information overload. Searchable advertising
(with categorizations) can help publishers enhance the ROI for advertisers,
justify higher advertising rates, and provide a foundation to reinforce
traditional yellow page business models online.
in 1972, infoUSA is a
leading compiler of business and residential listings. The publicly
owned company collects information on 14 million U.S. and Canadian
businesses and 250 million U.S. and Canadian consumers. The business
database includes data from 5,500 White and Yellow Page directories,
as well as 340 proprietary and public sources. Business records are
verified by 20 million calls annually. The consumer records are derived
from 4,300 telephone directories and 35 additional sources. Over 3
million customers use infoUSA data for local search, directory assistance,
location-based services, vehicle navigation, risk management, direct
marketing and many more needs. infoUSA has 2,400 employees in 37 offices
in the United States, Canada and London.
Inc. (www.ingenio.com) provides a range of innovative products
and services to the Search and Directories industries designed to attract,
retain and better monetize advertisers.
companys flagship product, the Pay Per Call Advertising
Platform targets local and non web-oriented businesses with a performance-based,
online advertising system that addresses the unique needs and business
practices of this huge market segment. Unlike traditional pre-pay and
click-based advertising options, Pay Per Call allows merchants
to drive targeted phone leads - rather than clicks - to their businesses
for easy and efficient customer acquisition. Publishers enjoy a turnkey
solution with an advanced set of features and functionality designed
to attract SME and national advertisers.
in 1999 and backed by blue chip investors, Ingenio is a profitable
and privately held San Francisco-based company. Key client relationships
include AOL Yellow Pages, SBC SmartPages.com, FindWhat.com, and Microsoft.
Founded by a
team of seasoned telecom professionals, entrepreneurs, and technologists,
has developed a solution to accommodate local business exposure
on the Internet. Its proprietary solution enables local merchants
without a web presence to maximize their ROI for advertising dollars
spent on the Internet.
2005, Aptas, ISx and YP Solutions merged their strong legacies of
technology innovation and experience in the Internet Yellow Pages,
directory assistance and mobile vertical markets to form Local
Matters, Inc. The new entity offers user-centered content
enhancements and search functionality that help connect and build
relationships between consumers and locally targeted advertisers.
brings together some of the most experienced and knowledgeable
people in the industry. Our team brings deep experience with leading
companies in Internet search, Yellow Pages, DA, Mobile, Map Publishing,
Interactive Agencies and Media Businesses. This knowledge leads
to our focus on practical and scalable solutions explicitly designed
for business impact. Local Matters' user-centered content methods
transform existing data into highly relevant and organized content,
enabling the rapid and scalable deployment of local search solutions.
is a next generation local-search engine owned and operated by
Interchange Corporation (NASDAQ: INCX). Local.com enables consumers
to find local businesses, products, and services quickly and easily.
Powered by the company's proprietary Keyword DNA and local-web
indexing technologies, Local.com is the webs fastest growing
monetizes search traffic with local and national sponsored listings
from the company's current Advertiser Network of over 20 partners
including Yahoo, CitySearch, and Verizon SuperPages. Local.com
secures advertisers through channel partners including regional
newspaper publishers, Internet Yellow Pages, paid search engines,
geo-oriented domains, search engine marketers and vertical publishers.
offers multiple, flexible opportunities for partners. Web site
owners may partner with Local.com to add local sponsors to their
sites; add advanced local search to their sites; and increase
the reach of their local advertisers through targeted placement
is the national brand and local merchant content management Forum.
We make local
search relevant by helping consumers discover and connect with local
merchants and national brands by organizing and enriching Yellow
Page content. Additionally, we provide merchants and agencies with
customized analytical tools and content management for the purpose
of turning relevant local search into direct revenue.
Business Solutions is a leading provider of software
and platforms that empower organizations to location enable web
and wireless applications. Since 1994, we have provided the technology,
information and services that reliably and accurately drive millions
of customers to businesses around the globe. Today, we serve more
than 1,400 global organizations in key industries including travel
and hospitality, retail, real estate, directories and local search,
healthcare, banking and insurance. MapQuest, Inc. is a wholly
owned subsidiary of America Online, Inc.
is focused on search engine and contextual marketing, local search,
and direct navigation. Marchex's platform of integrated performance-based
advertising and search marketing services enables merchants to
efficiently market and sell their products and services across
multiple online distribution channels, including search engines,
product shopping engines, directories and selected Web properties.
is a local search engine that maintains its own comprehensive list
of local brick and mortar businesses and currently indexes over
50 million pages. An intuitive design combined with robust data
and innovative advertising programs encourage online users to connect
with offline businesses.
is the worldwide industry leader in Customer Capture solutions.
Using our patented call measurement and monitoring technology,
we provide an innovative service that allows you to capture vital
intelligence about your prospects and customers - and how you
handle them. We partner with you to provide the knowledge and
tools you need to turn that intelligence into profit. With patented
real-time delivery of vital caller intelligence, Who's Calling
is the nation's largest Customer Capture solution provider and
the business partner you need on your team. Our company has more
than 4,000 clients in over 30 different industries - including
16 of the top automotive groups, 20 of the nation's largest lead
management and CRM providers, and three of the top five home builders.
Any business that uses the phone as an important part of its sales
and services model will benefit from using Who's Calling.
125 years people have trusted the Yellow Pages to deliver
information on businesses in their area. Who else would they turn
to on the Internet, but YellowPages.com?
YellowPages.com is the interactive Yellow Pages. The most
recognized and most frequently accessed business directory service
on the Internet. 15 million searches from 7 million unique users
occur every month on YellowPages.com. Connecting people to the
best local source for goods and services, detailing comprehensive
business information including maps, links to featured business
websites, as well as other valuable tools and resources. With
more than 14 million business listings available, YellowPages.com
provides almost instant access to anyone with an Internet connection
who is looking for a product, a service or a specific business.
Be it local, state-wide or nationally across the USA. All at a
click of a mouse.
is the Leading Innovator in PPCall (pay-per-call) Advertising.
Pay-per-call advertising, or PPCall advertising, has been touted
as the 'Next Big Thing' in Internet advertising. ZiffLeads has
been a leading innovator from the birth of the industry, powering
the pay-per-call offerings of leading search engines, internet
yellow pages sites, and industry vertical directories. Now ZiffLeads
has brought its substantial experience in call connection, tracking
and transaction technologies to create a full multiple patent-pending
PPCall Advertising syndication network. With Advertiser, Publisher
and Affiliate interfaces, ZiffLeads is by far the most comprehensive
pay-per-call platform in the market. Numerous industry firsts
include 'guaranteed good leads' and 'missed lead recovery' functions,
hybrid category/keyword targeting, 'single-click call' and 'multi-method
contact' ads. ZiffLeads technology has overcome many of the scalability
issues of pay-per-call and in so doing has brought the very best
of performance advertising to market.