Venue Sponsors Quotes Speakers Agenda ILM2004 Home Register

(as of 11/25/05)

The Kelsey Group

For information on sponsorship opportunities, contact Nanci Karas at (609) 921-7200, Ext. 21.

Association Partners


The Association of Directory Marketing's mission is to grow advertiser's businesses and, in turn, industry revenues by maximizing the value of directory advertising. ADM is the only association focused 100% on the national yellow pages channel. Our staff works closely with CMRs to maintain and grow revenue and represents CMRs' interests to directory publishers. ADM Member roster includes: Certified Marketing Representatives/Agencies, Publishers and Suppliers.


The Association of Directory Publishers (ADP) is the international trade association founded in 1898 to promote the establishment and maintenance of the highest standard of quality and service in directory publishing. It provides to its members industry-relevant communications, content-rich meetings and conventions, research, legal and legislative support, and various other programs and services. ADP membership today includes more than 135 directory publishers, and some 90 other associates who supply goods and services to those publishers. ADP members are recognized by consumers and advertisers alike for their innovative products, emphasis on customer service and competitive pricing. Their presence and expanding prominence in the marketplace guarantees both consumers and advertisers access to user-friendly, value-added products that are shaping the medium.


SEMPO is a non-profit professional association working to increase awareness and promote the value of Search Engine Marketing worldwide. SEMPO was formed by companies and consultants that believe in SEM as a viable, effective method for generating demand and sales on the web. SEMPO exists to fill the gaps in awareness and understanding of SEM, including educating marketing managers worldwide about what SEM is and how properly implemented SEM programs can provide some of the highest returns on investment possible in the marketing world today.


The Yellow Pages Association (YPA) is the association of publishers, marketers and suppliers responsible for producing Yellow Pages directories in more than 20 countries. Originally founded in 1975 as the National Yellow Pages Service Association (NYPSA), the Yellow Pages Association is instrumental in leading, serving, growing and advocating on behalf of a print and electronic media industry valued at more than $26 billion worldwide ($14 billion U.S.).

Association members include Yellow Pages publishers, who produce leading-edge electronic products and deliver Yellow Pages directories to 100 percent of U.S. homes with telephones -- and who account for more than 90 percent of the Yellow Pages revenue generated in the U.S. and Canada.

Members also include the industry's international, national and local sales force, certified marketing representatives (CMRs) and associate members, including Yellow Pages advertisers, vendors and suppliers.

Conference Sponsors


Acxiom Corporation (Nasdaq:ACXM) integrates data, services and technology to create and deliver Customer and Information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States, and in the United Kingdom, France, Australia and Japan. For more information, visit


AdMission Corporation is a technology leader in enhanced ad creation, display and distribution. We license our technology to the leading online publishers of local advertising, including newspapers, yellow pages and local search companies. We excel at collecting and packaging ad content in multiple form factors for distribution across a variety of publisher platforms, bringing visual ad display to the forefront in order to better connect advertisers with consumers.

There is lots of talk about local search being the next big thing, but weve been doing it successfully for years The founder of started in the business by accident in 1996 when he purchased a county domain name. His intended customer for the domain was a local Chamber of Commerce in Maryland, although he soon found that the Chamber had already secured a domain. So, for lack of a better idea, the domain was used to build a website about the county. To generate some revenue, a local real estate broker signed on to pay for a presence on the site. This led to more local businesses being promoted thru the county site." Subsequently additional county and city sites were added in the greater metropolitan Washington D.C. region. As search engine use became more and more popular, the combination of a local geographic network and sites individually optimized for each business customer led to excellent results. Today, has many local businesses for whom they have been providing online marketing for as long as nine years.ancient history in the world of interactive local media. The company is now expanding their network and services nationwide.


DCCI is the industry-standard for telephone-based call measurement services (CMS) serving Yellow Pages publishers, Certified Marketing Representatives and major advertisers across North America. DCCIs advanced, nationwide telecommunications network gives print and internet advertisers the power to track and analyze customer response to advertised local and toll-free telephone numbers. For over 15 years, DCCIs detailed call tracking and reporting solutions have been an integral component in proving the true ROI delivered by Yellow Pages, the internet and other media advertising. DCCI is committed to the research and development of technologies and services that improve advertising performance. In 2003, DCCI was recognized as one of Canadas Top 50 Best Managed Companies and requalified for this distinction in 2004. DCCI received an Award of Excellence from the Yellow Pages Association in 2003.


Earthcomber is a personal navigator and favorite things finder for mobile devices. The application uses the consumers location and preferences to continuously search and serve up interesting places nearby. The company recently introduced Spot Guides, location-based guides from third-party publishers that plug in to the Earthcomber platform. In addition, the Earthcomber platform now supports mobile brand locators geo-aware digital guides that blend rich brand content with store-locator technology. These guides will help national brands build an intimate and opt-in relationship with loyal consumers, and show consumers the path to the door.


eStaras Track the Call service provides a flexible, scalable call tracking and monitoring service that supports a variety of revenue models, including pay per call and subscription with the largest inventory of local numbers in the industry. eStara call tracking technology is used by search engine and directory publishers including ThomasNet, Amazon.coms and Verizons


Fast Search & Transfer (FAST) creates the real-time search and filter technology solutions that are behind the scenes at some of the world's best known companies with the most demanding search problems. FAST's flexible and scalable integrated technology platform spans both Internet and enterprise customers, and elevates search to unprecedented levels. FAST closes the gap between information and action, connecting people to the relevant information they seek regardless of medium, in turn driving revenue and reducing total cost of ownership by effectively leveraging IT infrastructure for our clients and world-class partners.


More than ever, yellow page publishers have opportunities to grow revenues, manage costs, and execute innovative ways to nurture and deepen relationships with advertisers. At the same time, new competitive threats loom on the horizon, and yellow page publishers must take steps to strengthen their positions and protect market share. There is no doubt that The Kelsey Group was correct when it predicted that, �increasing the quality and functionality of the online yellow page search is the most pressing issue facing the industry.� The i411 Discovery EngineTM is powerful search and retrieval software that enables multi-faceted navigation in combination with full-text search. The patent-pending technology enables a lightning-fast, intuitive search experience that helps consumers to find (or discover) what they are looking for without information overload. Searchable advertising (with categorizations) can help publishers enhance the ROI for advertisers, justify higher advertising rates, and provide a foundation to reinforce traditional yellow page business models online.


Founded in 1972, infoUSA is a leading compiler of business and residential listings. The publicly owned company collects information on 14 million U.S. and Canadian businesses and 250 million U.S. and Canadian consumers. The business database includes data from 5,500 White and Yellow Page directories, as well as 340 proprietary and public sources. Business records are verified by 20 million calls annually. The consumer records are derived from 4,300 telephone directories and 35 additional sources. Over 3 million customers use infoUSA data for local search, directory assistance, location-based services, vehicle navigation, risk management, direct marketing and many more needs. infoUSA has 2,400 employees in 37 offices in the United States, Canada and London.


Ingenio, Inc. ( provides a range of innovative products and services to the Search and Directories industries designed to attract, retain and better monetize advertisers.

The companys flagship product, the Pay Per Call Advertising Platform targets local and non web-oriented businesses with a performance-based, online advertising system that addresses the unique needs and business practices of this huge market segment. Unlike traditional pre-pay and click-based advertising options, Pay Per Call allows merchants to drive targeted phone leads - rather than clicks - to their businesses for easy and efficient customer acquisition. Publishers enjoy a turnkey solution with an advanced set of features and functionality designed to attract SME and national advertisers.

Founded in 1999 and backed by blue chip investors, Ingenio is a profitable and privately held San Francisco-based company. Key client relationships include AOL Yellow Pages, SBC,, and Microsoft.


Founded by a team of seasoned telecom professionals, entrepreneurs, and technologists, Jambo ( has developed a solution to accommodate local business exposure on the Internet. Its proprietary solution enables local merchants without a web presence to maximize their ROI for advertising dollars spent on the Internet.

local matters

In 2005, Aptas, ISx and YP Solutions merged their strong legacies of technology innovation and experience in the Internet Yellow Pages, directory assistance and mobile vertical markets to form Local Matters, Inc. The new entity offers user-centered content enhancements and search functionality that help connect and build relationships between consumers and locally targeted advertisers.

Local Matters brings together some of the most experienced and knowledgeable people in the industry. Our team brings deep experience with leading companies in Internet search, Yellow Pages, DA, Mobile, Map Publishing, Interactive Agencies and Media Businesses. This knowledge leads to our focus on practical and scalable solutions explicitly designed for business impact. Local Matters' user-centered content methods transform existing data into highly relevant and organized content, enabling the rapid and scalable deployment of local search solutions. is a next generation local-search engine owned and operated by Interchange Corporation (NASDAQ: INCX). enables consumers to find local businesses, products, and services quickly and easily. Powered by the company's proprietary Keyword DNA and local-web indexing technologies, is the webs fastest growing local-search engine. monetizes search traffic with local and national sponsored listings from the company's current Advertiser Network of over 20 partners including Yahoo, CitySearch, and Verizon SuperPages. secures advertisers through channel partners including regional newspaper publishers, Internet Yellow Pages, paid search engines, geo-oriented domains, search engine marketers and vertical publishers. offers multiple, flexible opportunities for partners. Web site owners may partner with to add local sponsors to their sites; add advanced local search to their sites; and increase the reach of their local advertisers through targeted placement on


LOCALEZE is the national brand and local merchant content management Forum.

We make local search relevant by helping consumers discover and connect with local merchants and national brands by organizing and enriching Yellow Page content. Additionally, we provide merchants and agencies with customized analytical tools and content management for the purpose of turning relevant local search into direct revenue.

MapQuest Business Solutions

MapQuest Business Solutions is a leading provider of software and platforms that empower organizations to location enable web and wireless applications. Since 1994, we have provided the technology, information and services that reliably and accurately drive millions of customers to businesses around the globe. Today, we serve more than 1,400 global organizations in key industries including travel and hospitality, retail, real estate, directories and local search, healthcare, banking and insurance. MapQuest, Inc. is a wholly owned subsidiary of America Online, Inc.


Marchex is focused on search engine and contextual marketing, local search, and direct navigation. Marchex's platform of integrated performance-based advertising and search marketing services enables merchants to efficiently market and sell their products and services across multiple online distribution channels, including search engines, product shopping engines, directories and selected Web properties.

TrueLocal is a local search engine that maintains its own comprehensive list of local brick and mortar businesses and currently indexes over 50 million pages. An intuitive design combined with robust data and innovative advertising programs encourage online users to connect with offline businesses.

Who's Calling

Who's Calling is the worldwide industry leader in Customer Capture solutions. Using our patented call measurement and monitoring technology, we provide an innovative service that allows you to capture vital intelligence about your prospects and customers - and how you handle them. We partner with you to provide the knowledge and tools you need to turn that intelligence into profit. With patented real-time delivery of vital caller intelligence, Who's Calling is the nation's largest Customer Capture solution provider and the business partner you need on your team. Our company has more than 4,000 clients in over 30 different industries - including 16 of the top automotive groups, 20 of the nation's largest lead management and CRM providers, and three of the top five home builders. Any business that uses the phone as an important part of its sales and services model will benefit from using Who's Calling.

For 125 years people have trusted the Yellow Pages to deliver information on businesses in their area. Who else would they turn to on the Internet, but is the interactive Yellow Pages. The most recognized and most frequently accessed business directory service on the Internet. 15 million searches from 7 million unique users occur every month on Connecting people to the best local source for goods and services, detailing comprehensive business information including maps, links to featured business websites, as well as other valuable tools and resources. With more than 14 million business listings available, provides almost instant access to anyone with an Internet connection who is looking for a product, a service or a specific business. Be it local, state-wide or nationally across the USA. All at a click of a mouse.


ZiffLeads is the Leading Innovator in PPCall (pay-per-call) Advertising. Pay-per-call advertising, or PPCall advertising, has been touted as the 'Next Big Thing' in Internet advertising. ZiffLeads has been a leading innovator from the birth of the industry, powering the pay-per-call offerings of leading search engines, internet yellow pages sites, and industry vertical directories. Now ZiffLeads has brought its substantial experience in call connection, tracking and transaction technologies to create a full multiple patent-pending PPCall Advertising syndication network. With Advertiser, Publisher and Affiliate interfaces, ZiffLeads is by far the most comprehensive pay-per-call platform in the market. Numerous industry firsts include 'guaranteed good leads' and 'missed lead recovery' functions, hybrid category/keyword targeting, 'single-click call' and 'multi-method contact' ads. ZiffLeads technology has overcome many of the scalability issues of pay-per-call and in so doing has brought the very best of performance advertising to market.

The Kelsey Group