Pre-Conference |
Day 1 |
Day
2
Monday, April 18
2:00 pm –
6:00 pm Registration Desk Open
Refreshments
Sponsored by Acxiom
4:00 pm –
4:30 pm
Focus Group: Local Consumers Go
Shopping
This session will feature an edited video
presentation of a consumer focus group conducted specifically for the
conference by The Kelsey Group. Focus group respondents will reveal
their online shopping behaviors and preferences and how those influence
their offline buying behavior. How many and what sites do they visit
before they buy? What sorts of information do they expect and want to
see online? How important are maps, ratings and reviews? How much
research do they conduct before making an offline purchase? Do these
consumers refine their queries or keep searching on "generic" terms or
categories? These and other questions will be explored.
4:30 pm –
5:30 pm
Local Advertiser Panel: Where Do We Go
from Here?
This informal, pre-conference session will
bring together a number of local, small business advertisers who are new
to online marketing for a lively give and take discussion of their
experiences and thought processes about advertising. What caused them to
make the leap online? Do they all have Web sites? Where are they
planning to allocate their limited advertising dollars? What do they
think of the proliferating online marketing options? Is search too
complex; is it essential? Will they continue to invest in offline media?
What does the future hold for these local advertisers?
5:30 pm –
7:30 pm
Pre-Conference Networking
Reception Sponsored by Yahoo!
Local
Join The Kelsey Group, exhibitors, journalists
and conference attendees at this exclusive pre-conference networking
session. Exhibitors will be displaying and demonstrating their new
product offerings. Members of the media will be seeking interviews with
companies that are making or have recently made announcements. Kelsey
Group analysts will be mingling and informally available to discuss the
program, recent research and anything else of interest. Attendees will
be connecting with one another and with companies for
business-development discussions.
Pre-Conference |
Day 1 |
Day
2
