Pre-Conference
| Day 1
| Day 2
Wednesday, April 20
7:00 am –
8:00 am
Continental Breakfast
8:00 am –
8:15 am
Overview of Day 2
Greg
Sterling, Program Director, Interactive Local Media, The Kelsey
Group
8:15 am –
9:00 am
Keynote Address [ppt]
Lincoln Millstein, SVP,
Hearst Newspapers and Director of Digital Media
Blog
posts at Buzzhit!.com
9:00 am –
10:00 am
Newspapers: Sleeping Giants or Just
Asleep?
Newspapers have powerful local brands and unique
local content. But, as widely reported, their local revenues and
subscriber base is under siege from Internet players on all sides.
Though there are some notable exceptions, newspapers as an industry have
yet to really mount a spirited defense of their turf online—although
that could be changing. Will more newspapers and newspaper networks
aggressively compete online for local users and SME revenues, including
competing for directory advertisers? Or is the inertia of internal
organizational and cultural issues too great to overcome against the
accelerated pace of online development?
Bob Armour, VP,
Business Development, CrossMedia Services/ShopLocal
Mike
Markson, VP, Business Development, Topix.net
Terry
Millard, President, Planet Discover
Tom Mohr,
President, Knight Ridder Digital
Jeff Moriarty, VP,
Product & Technology, Boston.com
Leif Welch, VP,
Business Development, IPIX
Drilling Down Supplement: “Newspapers
and the Challenge of Online Competition” – a presentation by Greg
Sterling to the Newspaper Association of America. [ppt]
Blog
posts at Buzzhit!.com
(Some)
Newspapers Rethinking Small Business
10:00 am
– 10:30 am
Refreshment Break Sponsored by Telcontar
10:30 am
– 11:15 am
The Future of Online
Classifieds
Classified advertising is a multi-billion
dollar market, which is moving online. The rise of the Internet as a
source of local classified listings and a range of new classifieds
providers (many of them free) are putting pressure on traditional
publishers, especially newspapers. Does the future of local classifieds
reside in classified search sites such as oodle.com, local marketplaces
like Craiglist, vertical sites or highly targeted communities that offer
contextually relevant listings? The panelists, who represent a range of
new classifieds sites, will discuss their models and where they believe
the overall market is going.
Craig Donato, CEO,
oodle.com
Konstantin Guericke, VP, Marketing, &
Co-Founder, LinkedIn
Mike Hogan, CEO, ZiXXo
Inc.
Peter Krasilovsky, President, Krasilovsky
Consulting
Rajesh Navar, CEO, LiveDeal
Mark
Pincus, Founder & CEO, Tribe.net
Blog
posts at Buzzhit!.com
11:15 am
– 12:00 pm
Blurring the Picture: Cable TV,
Video Search and Local Directional Media
Video on demand,
digital video recorders and Internet TV: All these innovations give
viewers more and more control over TV content and, potentially, TV
advertising. Do these consumer-oriented developments fundamentally
transform TV from the once-preeminent branding vehicle for national
advertisers into a directional medium with localization potential? What
are the implications for cable companies, telecom companies, online
publishers, consumers and local advertisers? And what about the
proliferation of online video search? Will the Internet become a de
facto broadcast medium and search engines the new networks?
Steve
Cook, VP, Programming & Ad Sales, TWC/Road
Runner
Eitan Gelbaum, Marketing Director, Amdocs
Advertising & Media Division
Bradley Horowitz,
Director, Multimedia & Desktop Search, Yahoo!
Karen
Howe, VP & General Manager, Singingfish.com
Warren
Schlichting, VP, New Business Strategies, Comcast
Blog
posts at Buzzhit!.com
12:00 pm
– 1:30 pm
Lunch
1:30 pm –
2:15 pm
Keynote Address [ppt]
Paul Reddick, VP, Business
Development, Strategy, and Planning, Sprint
Blog
posts at Buzzhit!.com
2:15 pm –
3:15 pm
How Far Away Is
Mobile—Really?
A potentially big component of the
interactive local media market is wireless/mobile. There are roughly 1.5
billion mobile phone subscribers around the globe and approximately 170
million Americans that have wireless phones. The conventional wisdom
holds that a lookup (whether DA or wireless Web) on a mobile device
reflects an immediate consumer need and is therefore a highly qualified
local lead. And as most of the directory publishers and search engines
ramp up wireless products, the question is, how far off is a bona fide
mobile search opportunity? Is it simply another distribution platform,
or will it be separately monetized through usage fees and/or distinct
advertising revenue? What needs to happen before widespread consumer
adoption can take place?
Stephen R.
Baker,
Head of Emerging Applications; VP, eBusiness, Fast Search &
Transfer
Oscar Berg, Product Manager, Mobility,
Eniro
Heath Clarke, CEO, Interchange
Ali
Diab, Sr. Director, Local Products, Yahoo!
Joe
Herzog, Director, Emerging Products, InfoSpace
Brian
Lent, President & CTO, Medio Systems
Blog
posts at Buzzhit!.com
3:15 pm –
3:30 pm
Refreshment Break Sponsored by IPIX Ad
Mission
3:30 pm –
4:30 pm
Branding and the Future of Search
Marketing
Search engine marketing built a nearly US$4
billion empire largely on being a direct response medium, matching
sellers with consumers who were “ready to buy.” But now that search has
become the hottest form of online advertising, brand marketers and large
agencies are starting to invest. As more and more branding dollars flood
into search—as a comparatively inexpensive advertising medium—what are
the implications for advertisers and the medium itself? While it will
certainly boost revenues in the near and medium term, will it ultimately
help or hurt search engine marketing? Will small businesses be shut out,
or will search become highly segmented and stratified?
Jake
Baillie, Product Manager, TrueLocal
Daniel Boberg, Senior Director, Strategic
Alliances, Overture
Barbara Coll, CEO,
WebMama.com, Chair & President, SEMPO Inc.
Matt
Naeger, VP & General Counsel, IMPAQT
Mark
Josephson, SVP, Marketing & Business Development,
Kanoodle
Rob Middleton, EVP, Chief Strategy Officer, Fathom
Online
Justin Sanger, President, LocalLaunch!
Richard
Zwicky, Founder & CEO, Metamend Software & Design
Ltd.
Blog
posts at Buzzhit!.com
Pre-Conference
| Day 1 |
Day 2
