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Association Partners


SEMPO is a non-profit professional association working to increase awareness and promote the value of Search Engine Marketing worldwide. SEMPO was formed by companies and consultants that believe in SEM as a viable, effective method for generating demand and sales on the web. SEMPO exists to fill the gaps in awareness and understanding of SEM, including educating marketing managers worldwide about what SEM is and how properly implemented SEM programs can provide some of the highest returns on investment possible in the marketing world today.


With close to 600 members working in the field of marketing, the San Francisco Bay Area Chapter of the American Marketing Association (SFAMA) represents the full breadth of the vocation. The SFAMA has engaged and enlightened the Bay Area's marketing professionals for over 65 years.

Conference Sponsors


Acxiom Corporation (Nasdaq:ACXM) integrates data, services and technology to create and deliver Customer and Information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States, and in the United Kingdom, France, Australia and Japan. For more information, visit http://www.acxiom.com/.


AgendiZe provides an interactive marketing service that connects Internet Yellow Pages, local search, and other digital content with consumers' address books and agendas, mobile phones, instant messengers, ePost It and PDAs - virtually any device -- automatically. The AgendiZe solution can be fully customized to fit any online directory's revenue model and specific business needs. It is a simple-to-implement, entirely measurable and trackable, on-demand service that integrates seamlessly into your existing publishing platform and back-end systems. AgendiZe solutions offer a whole new way to keep your web site, your advertisers, and your customers more closely connected. Founded in 2002, AgendiZe currently has over 1000 implementations worldwide and more than 300,000 "click to send and call" functions deployed in 95 countries. The company has offices in the U.S. and Europe and is a member of the YPA and the EADP.


Amacai is the only data provider built on telco-verified data with a singular focus on producing the most complete and accurate marketing data available. Amacai offers enhanced Yellow Page directory information to data-driven organizations that provide business information to subscribers as a service benefit. Amacai goes beyond capturing base data and delivers information including trademarks, services and specialties, and brands carried, that can be used to assist in search and display of Internet Yellow Page businesses. With more business details at hand, you can offer your customers richer options to narrow their search parameters and pinpoint the most suitable business for their needs.


Aptas draws its history from the businesses of AccelX and Nextron, combining more than 10 years experience deploying SME product solutions to directory publishers, portals, ISPs, and other communication service providers throughout the world. AccelX, a subsidiary of WEBB Interactive, provided products for innovative online marketplaces, focusing on buyer-seller interaction. Nextron, a Safeguard Scientifics partner company, has been a leader in large-scale roll out of SME products, with more than 70,000 SMEs served. The experience from both of these companies has led to our current vision and focus on providing enhanced directory services for small business advertisers and the services to help our customers tackle critical market issues.


Los Angeles-based CallSource delivers a call measurement system that currently tracks over 60,000 incoming phone numbers by advertising source. Clients include many top traditional media and online advertisers. The company delivers detailed reporting and analysis to our clients on advertising and telephone sales efficiency. CallSource was founded in 1996 and has 45 employees.


DCCI is the industry-standard for telephone-based call measurement services (CMS) serving Yellow Pages publishers, Certified Marketing Representatives and major advertisers across North America. DCCI’s advanced, nationwide telecommunications network gives print and internet advertisers the power to track and analyze customer response to advertised local and toll-free telephone numbers. For over 15 years, DCCI’s detailed call tracking and reporting solutions have been an integral component in proving the true ROI delivered by Yellow Pages, the internet and other media advertising. DCCI is committed to the research and development of technologies and services that prove advertising performance. In 2003, DCCI was recognized as one of Canada’s Top 50 Best Managed Companies in and requalified for this distinction in 2004. DCCI received an Award of Excellence from the Yellow Pages Association in 2003.


eStara Push to Talksm, the most powerful online customer contact solution on the market is driving new revenue opportunities for online directories. Push to Talk voice-enables directory searches and store locator results giving online visitors the power to push a button and speak with a company representative right from an online listing. eStara Push to Talk delivers real-world results for customers including Continental Airlines, J. Crew, Club Med, FirstUSA and Sprint. Experience the quality of eStara web voice at http://www.estara.com/.


Fast Search & Transfer™ (FAST™) creates the real-time search and filter technology solutions that are behind the scenes at some of the world's best known companies with the most demanding search problems. FAST's flexible and scalable integrated technology platform spans both Internet and enterprise customers, and elevates search to unprecedented levels. FAST closes the gap between information and action, connecting people to the relevant information they seek regardless of medium, in turn driving revenue and reducing total cost of ownership by effectively leveraging IT infrastructure for our clients and world-class partners.


Geosign is a data provider for the Internet, specializing in local search data and local search solutions. Geosign has a portfolio of patent applications for its unique technology and business methods in the local search arena. Geosign products include FranDat, a database of all US franchises with attributes such as hours of operation, credit cards accepted and drive thru presence. Geosign also provides all the data for http://www.truelocal.com/; an extremely powerful local search engine.


infoUSA data powers many of the top directory assistance and location-based sites. We provide our clients access to our proprietary databases of 14 million telephone-verified US and Canadian businesses, 220 million consumers, and 575,000 physicians and surgeons. Over 3 million customers use infoUSA data for their directory assistance, location-based services, vehicle navigation, risk management, and direct marketing needs.


Ingenio, Inc. (www.ingenio.com) provides a range of innovative products and services to the Search and Directories industries designed to attract, retain and better monetize advertisers. The company’s flagship product, the Pay Per Call™ Advertising Platform targets local and non web-oriented businesses with a performance-based, online advertising system that addresses the unique needs and business practices of this huge market segment. Unlike traditional pre-pay and click-based advertising options, Pay Per Call™ allows merchants to drive targeted phone leads - rather than clicks - to their businesses for easy and efficient customer acquisition. Publishers enjoy a turnkey solution with an advanced set of features and functionality designed to attract SME and national advertisers. Founded in 1999 and backed by blue chip investors, Ingenio is a profitable and privately held San Francisco-based company. Key client relationships include AOL Yellow Pages, SBC SmartPages.com, FindWhat.com, and Microsoft.


Interchange was established and incorporated in March 1999. Originally beginning with just three employees, the company filed its first provisional patents for its ePilot search engine in August 1999. Interchange spent the next several months developing business systems before the official public release of ePilot in November 1999. Today, ePilot is a highly rated pay-per-click search engine and Search Distribution Network. ePilot’s active sales and business development force achieved strong 2003 monthly revenue growth through the aggressive addition of advertisers and search distribution partners to our network. The universal growth of our business has allowed us to further develop our exchange-based distribution infrastructure to serve more syndicated partners and cultivate additional revenue streams.

IPIX AdMission

IPIX AdMission introduces AdMission Directories™ - a hosted media platform for enhanced display ad creation and viewing. AdMission Directories provides newspaper, yellow pages and directories publishers with a turnkey up-sell product that enables local advertisers to better market their businesses, products and services online, without requiring a website or graphics expertise. The results are enhanced display ads rich with key business facts, company logos, product photos, printable coupons and more, integrated directly within search results, allowing consumers to make faster, better informed purchasing decisions. AdMission Directories features IPIX's patented, easy-to-use media management capabilities that have been used by millions of advertisers to enhance advertising listings. AdMission Directories can be easily integrated into any existing directories or local search platform to provide a comprehensive, self-service enhanced online advertising product.

For publishers interested in a world-class turnkey local search & advertising platform already enhanced with AdMission technology, IPIX AdMission has teamed with Interchange Corporation to provide AdMission Directories with Local Direct™. This product combines the best of Interchange Corporation's sophisticated local search technology with IPIX's enhanced display ad technology to deliver a powerful local platform that publishers can use as their own, without incurring significant up-front investment costs. Visit http://www.ipix.com/ for more information or email us at mailto:[email protected].


With over 1,400 customers, MapQuest Business Solutions is the largest provider of mapping software to websites and businesses around the world. Our software allows online directory sites to geocode, map, and provide routes to their address listings. Our customers may also use our software as a geospatial search engine, enabling proximity searching for services and/or products – enhancing the way in which consumers interact with basic directory content. Along with being integrated into a number of leading directory websites, we are also involved in bringing mapping functionality into the directory offerings of mobile devices such as PDAs and cellular phones.

OKS has for over 20 years been a leading provider of innovative high quality data and information solutions for the world’s leading information businesses, this includes the provision of Yellow Page data. OKS capture all of the information displayed within each directory for both listings and advertisements. Additional value is provided through the assigning of advertisement (UDAC) codes/pricing, SIC & Geo Codes with all addresses standardized.

OKS currently offers several electronic output formats including XML tagged data; employing the most accurate method for converting hardcopy and web content into value added, searchable databases. OKS in-depth content allows buyers and sellers to find what they are specifically looking for at local, regional and national levels. OKS offer affordable in-house telephone verification of any Yellow Page data, its usage patterns and related services should this be required.Working with OKS you'll discover a different approach to data; for further information visit http://www.oksgroup.com/.


Founded in 1996 and headquartered in San Jose, CA, Telcontar is a worldwide provider of total location-based solutions for in-vehicle, Internet and wireless platforms. Using the Telcontar premier spatial software platform, our patented automated user notification technology and carefully chosen industry partners, Telcontar can help its customers provide complete, real-time, highly scalable solutions for navigation, mobile safety, security and convenience. Our revolutionary, best-of-breed, map management software and multi-dimensional spatial data access products give location-based service providers the ability to easily integrate digital maps and traditional database content drawn from multiple sources for fast, acurate access to the user. Telcontar solutions are source, platform, and device-independent, with the flexibility to be integrated with a variety of in-dash and handheld devices, as well as with traditional PC computing arrangements. Our solutions are highly scalable and can be changed in real-time and deliver information in real-time. Delivery of information to the user is seamless.


TrafficLeader specializes in driving quality traffic to your Web site from the Web's most visited search engines, and optimizing your listings in those engines to maximize your return on ad spend (ROAS). The bottom line: Through its trusted relationships with major search engines, TrafficLeader brings clients targeted search engine clicks and sales they would otherwise be missing. Incorporated in January 2000, TrafficLeader has evolved from a small, Natural Search Engine Optimization (SEO) firm into a leading search engine marketing company, offering Feed Management, SEO, bid management, and feed management services. Customer service, search engine relationships, proprietary technologies, and years of experience help our clients to reach and exceed all of their search engine marketing goals.

Yahoo! Local

When Yahoo! was founded in 1994 by Stanford Ph.D. students, David Filo and Jerry Yang, it began as a hobby, but has evolved into a global brand that has changed the way people find, use, share and expand all human knowledge.

With now over 350 million users worldwide and more than 15 languages in over 20 countries, regions and territories, Yahoo! Inc. is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Yahoo! provides online products and services essential to consumers' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, California.


YPsolutions is a leading provider of Internet technology to the yellow pages industry. The firm's "Boss" product line featuring PageBoss™, ListBoss™, CityBoss™, DataBoss™, WebBoss™, CDBoss™ and MobileBoss™, is the most comprehensive suite of Internet and mobile interactive software applications serving the yellow pages industry. YPsolutions is focused on enabling yellow pages publishers to easily and cost effectively transform their local print directories into revenue-generation online and mobile products while maintaining their brand identity. YPsolutions is located at 3445 North Causeway Blvd. #401, Metairie, Louisiana 70002. For more information please contact Don Jones, President at (504) 297-1802 or [email protected]

Media Sponsors


Pay Per Click Analyst is an unbiased review of the top Pay Per Click Search Engines offering up to date Pay Per Click News, Fresh Reviews and Helpful Articles by Industry Leaders. There are many pay per click search engines to choose from - It is our goal at PPCA to bring you the facts by an in-depth look into the pros and cons of each service. Together we can increase the return on your advertising investment!


MarketingVOX is the daily online marketing news journal that online buyers trust to be comprehensive yet succinct. Written by industry practitioners, the site doesn’t just summarize the news – it gives it the voice and rich background only buyers could. This expertise, coupled with a willingness to ask hard questions, made MarketingVOX the favorite among online buyers. It is intensely followed by thousands of internet buyers, who tend to open the daily newsletter within minutes of its arrival each morning. MarketingVOX helps marketers and media professionals save time and do their jobs more effectively by keeping them informed of important industry news and best practices.