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Directory Driven Commerce 2005
Virtual Conference

The Kelsey Group

Sponsored by


Day 1 | Day 2 | Day 3

Tuesday, September 27

Registration Refreshments Sponsored by OKS Group

11:30 am – 1:00 pm
Lunch Sponsored by StandardCall a Division of Who’s Calling

DDC2005 Conference

1:00 pm – 1:15 pm
Industry Overview
John F. Kelsey, III, CEO, The Kelsey Group

1:15 pm – 2:00 pm
Keynote Address
George Burnett, CEO, Dex Media
[ppt] [video1] [video2]

2:00 pm – 2:30 pm
Local Commerce MonitorSM: Tracing the Evolution of SME Advertising Behavior
The Kelsey Group and ConStat, Inc. will present the latest wave of LCM, the tracking study that asks local businesses how they invest in technology to promote and manage their businesses, how they are evolving their media spend, and what their expectations are for behavior going forward. This study has become a key industry barometer of local advertiser behavior.
Bill Deaton, Managing Director, ConStat, Inc. (U.S.)
Neal Polachek, SVP, The Kelsey Group (U.S.) [ppt]

2:30 pm – 3:00 pm
In Their Own Words: What Are Advertisers Saying About the Future of Yellow Pages?
This multimedia session will offer a glimpse into the current thinking of local advertisers in key Yellow Pages categories. How do they view the core Yellow Pages product, IYPs and local search? What will these customer insights say about the future of Yellow Pages?

3:00 pm – 3:30 pm
Refreshment Break Sponsored by Acxiom

3:30 pm – 4:15 pm
Keynote Address
Joe Walsh, President & CEO, Yellow Book USA
[ppt] [audio] [video]

4:15 pm – 5:30 pm
So What’s It All About?
Consumers in five countries were asked identical questions to determine their attitudes and behaviors toward Yellow Pages and local search. After a day of hearing about SME quantitative and qualitative perspectives, consumer opinions and industry leader comments, a group of industry thought leaders drawn from research and operations will parse the meanings of the day's findings. What does this mean to you?
Bill Deaton, Managing Director, ConStat, Inc. (U.S.)
Sue Hume, VP, Marketing, SBC Directory Operations (U.S.)
Maggie Le Beau, SVP, Marketing, Dex Media (U.S.) [video]
Stuart McKelvey, President, TMP Worldwide (U.S.)
Neal Polachek
, SVP, The Kelsey Group (U.S.)

5:30 pm – 7:30 pm
Welcome Reception Sponsored by Local Matters

Day 1 | Day 2 | Day 3