SponsorsTestimonialsDay 3Day 2Day 1HomeKeynoters
Directory Driven Commerce 2005
Virtual Conference

The Kelsey Group

Sponsored by


Association Partners


The Association of Directory Marketing's mission is to grow advertiser's businesses and, in turn, industry revenues by maximizing the value of directory advertising. ADM is the only association focused 100% on the national yellow pages channel. Our staff works closely with CMRs to maintain and grow revenue and represents CMRs' interests to directory publishers. ADM Member roster includes: Certified Marketing Representatives/Agencies, Publishers and Suppliers.


The Association of Directory Publishers (ADP) is the international trade association founded in 1898 to promote the establishment and maintenance of the highest standard of quality and service in directory publishing. It provides to its members industry-relevant communications, content-rich meetings and conventions, research, legal and legislative support, and various other programs and services. ADP membership today includes more than 135 directory publishers, and some 90 other associates who supply goods and services to those publishers. ADP members are recognized by consumers and advertisers alike for their innovative products, emphasis on customer service and competitive pricing. Their presence and expanding prominence in the marketplace guarantees both consumers and advertisers access to user-friendly, value-added products that are shaping the medium.


The Yellow Pages Association (YPA) is the association of publishers, marketers and suppliers responsible for producing Yellow Pages directories in more than 20 countries. Originally founded in 1975 as the National Yellow Pages Service Association (NYPSA), the Yellow Pages Association is instrumental in leading, serving, growing and advocating on behalf of a print and electronic media industry valued at more than $26 billion worldwide ($14 billion U.S.).

Association members include Yellow Pages publishers, who produce leading-edge electronic products and deliver Yellow Pages directories to 100 percent of U.S. homes with telephones -- and who account for more than 90 percent of the Yellow Pages revenue generated in the U.S. and Canada.

Members also include the industry's international, national and local sales force, certified marketing representatives (CMRs) and associate members, including Yellow Pages advertisers, vendors and suppliers.

Conference Sponsors


Acxiom Corporation (Nasdaq:ACXM) integrates data, services and technology to create and deliver Customer and Information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States, and in the United Kingdom, France, Australia and Japan. For more information, visit http://www.acxiom.com/.


Amdocs provides information solutions to the leaders of the communications and IP industry worldwide, offering Amdocs Clarify CRM, billing and order management systems for communications providers, and business support systems for directory publishing companies.


AudioVu is an advertising services company that specializes in optimizing website performance through complementary audio programming tied to individual website pages. As a wholly owned subsidiary of Information Technologies LLC, the company was founded by Lawrence I. Norber, former President of Sold-on-Hold Communications, one of the nation's largest "on hold" advertising companies.

Professionally constructed AudioVu programs linked to website pages increase the frequency and retention of marketing messages, slogans, etc. AudioVu applies the basic tenets of successful marketing, creatively presenting your companies advertising message through the dynamic dimension of sound, creating message frequency, retention and action, multiplying the power of your website.

Call Genie

Call Genie is a developer of voice technology applications, specializing in building comprehensive interactive speech recognition solutions for the directory services industry.

Call Genie offers customized, location-based, enhanced voice directory solutions that allow consumers to locate, obtain information and connect with business and service providers. Call Genie takes leading technologies from both the Internet and telephony worlds and integrates them to deliver a unique voice-web solution.

Call Genie partners with the print and digital directory services business. Call Genie has harnessed not only the technologies, but the broad based business strategies and plans to create a new service offering that leverages existing directory services assets. Call Genie is in the business of revitalizing and bringing a new perspective to the directory services industry by creating new profitable lines of business.

Los Angeles-based CallSource delivers a call measurement system that currently tracks over 60,000 incoming phone numbers by advertising source. Clients include many top traditional media and online advertisers. The company delivers detailed reporting and analysis to our clients on advertising and telephone sales efficiency. CallSource was founded in 1996 and has 45 employees.


DCCI is the industry-standard for telephone-based call measurement services (CMS) serving Yellow Pages publishers, Certified Marketing Representatives and major advertisers across North America. DCCI’s advanced, nationwide telecommunications network gives print and internet advertisers the power to track and analyze customer response to advertised local and toll-free telephone numbers. For over 15 years, DCCI’s detailed call tracking and reporting solutions have been an integral component in proving the true ROI delivered by Yellow Pages, the internet and other media advertising. DCCI is committed to the research and development of technologies and services that prove advertising performance. In 2003, DCCI was recognized as one of Canada’s Top 50 Best Managed Companies in and requalified for this distinction in 2004. DCCI received an Award of Excellence from the Yellow Pages Association in 2003.


eStara Push to Talksm, the most powerful online customer contact solution on the market is driving new revenue opportunities for online directories. Push to Talk voice-enables directory searches and store locator results giving online visitors the power to push a button and speak with a company representative right from an online listing. eStara Push to Talk delivers real-world results for customers including Continental Airlines, J. Crew, Club Med, FirstUSA and Sprint. Experience the quality of eStara web voice at http://www.estara.com/.


Fast Search & Transfer™ (FAST™) creates the real-time search and filter technology solutions that are behind the scenes at some of the world's best known companies with the most demanding search problems. FAST's flexible and scalable integrated technology platform spans both Internet and enterprise customers, and elevates search to unprecedented levels. FAST closes the gap between information and action, connecting people to the relevant information they seek regardless of medium, in turn driving revenue and reducing total cost of ownership by effectively leveraging IT infrastructure for our clients and world-class partners.


Geosign is a data provider for the Internet, specializing in local search data and local search solutions. Geosign has a portfolio of patent applications for its unique technology and business methods in the local search arena. Geosign products include FranDat, a database of all US franchises with attributes such as hours of operation, credit cards accepted and drive thru presence. Geosign also provides all the data for http://www.truelocal.com/; an extremely powerful local search engine.


Innovectra is the only full service local search media company, and the first to deliver an integrated electronic Yellow-and-White pages directory platform. Innovectra provides a complete suite of interactive online media products and services that “profitize” local search, including ActivDirectory, a technology-driven platform that quickly converts print products into a high-quality local search format and ActivSearch, an innovative local search technology platform providing: content-based mining, extraction and classification; complete local search with single-box “find”; print ad presentation and robust, multiple language naturalization. ActivChoice empowers users with simple, selectable Look and Feel and Search Engine Listing viewing options. Innovectra Media Development Services provides guaranteed circulation development, usage marketing and advertising sales. Innovectra is an indispensable partner to major publishers in North America, Europe and other regions. For more information visithttp://www.innovectra.com/


Interchange was established and incorporated in March 1999. Originally beginning with just three employees, the company filed its first provisional patents for its ePilot search engine in August 1999. Interchange spent the next several months developing business systems before the official public release of ePilot in November 1999. Today, ePilot is a highly rated pay-per-click search engine and Search Distribution Network. ePilot’s active sales and business development force achieved strong 2003 monthly revenue growth through the aggressive addition of advertisers and search distribution partners to our network. The universal growth of our business has allowed us to further develop our exchange-based distribution infrastructure to serve more syndicated partners and cultivate additional revenue streams.

local matters

In 2005, Aptas, ISx and YP Solutions merged their strong legacies of technology innovation and experience in the Internet Yellow Pages, directory assistance and mobile vertical markets to form Local Matters, Inc. The new entity offers user-centered content enhancements and search functionality that help connect and build relationships between consumers and locally targeted advertisers.

Local Matters brings together some of the most experienced and knowledgeable people in the industry. Our team brings deep experience with leading companies in Internet search, Yellow Pages, DA, Mobile, Map Publishing, Interactive Agencies and Media Businesses. This knowledge leads to our focus on practical and scalable solutions explicitly designed for business impact. Local Matters' user-centered content methods transform existing data into highly relevant and organized content, enabling the rapid and scalable deployment of local search solutions.


LOCALEZE is the national brand and local merchant content management Forum.

We make local search relevant by helping consumers discover and connect with local merchants and national brands by organizing and enriching Yellow Page content. Additionally, we provide merchants and agencies with customized analytical tools and content management for the purpose of turning relevant local search into direct revenue.

OKS Group

OKS has for over 20 years been a provider of actionable business intelligence data and information solutions for the world’s brightest information businesses. As an acknowledged leader in the directory sector and data services market; OKS enables the local online and offline publishing industry access to strategic time-sensitive business listings and ad/image records.

The high priority placed on data accuracy and more robust listing information ultimately drives the OKS GROUP’S business intelligence capturing process. Matching advertisements and (UDAC) codes/pricing, SIC & Geo Codes with all addresses is standardized. OKS’ business model is a one-stop access to critical data integration of business records.

OKS currently offers several electronic output formats including XML tagged data; employing the most accurate method for converting hardcopy and web content into value added, searchable databases. OKS also offers affordable in-house telephone verification of any Yellow Page data, its usage patterns and related services should this be required.

Working with OKS Group you'll have timely information that enables you to raise business performance, build customer loyalty and create sustained competitive advantage. Discover for yourself how different our approach to data can be. Further information visit www.oksgroup.com

StandardCall, a division of Who's Calling, is the call measurement solution that provides traditional and interactive publishers with proof of performance information that demonstrate the value of their advertising. StandardCall provides ad tracking services to Local and National Advertisers, CMR’s, Advertising agencies, Yellow Page publishers and Media. With local online search becoming more important to the Yellow Page industry, Who’s Calling now provides multiple online solutions to fit your business model.

Steeplechase Resources

Offering award-winning experience, SRI International delivers value and Best Practice solutions for complex problems. Experience the difference.

The people of SRI Intenational have built, designed and developed thousands of systems, applications and solutions. You want experience that counts, that exceeds expectations and is backed by a solid infrastructure. Join the many that have chosen SRI International for solving their most critical needs.

Our proven approach leverages its diverse practices in Consulting, Application Development, IT,Telecom, Large-scale Project Management, Total Quality and Business Process Outsourcing.

The hallmark of our capabilities is our balance of international and local project execution. The success of any multi-national initiative often lies in understanding the impact of change on the local level. Through strategic partnerships, we at SRI International strive to merge a local, customer-centric focus with a multi-national vision.


TrafficLeader specializes in driving quality traffic to your Web site from the Web's most visited search engines, and optimizing your listings in those engines to maximize your return on ad spend (ROAS). The bottom line: Through its trusted relationships with major search engines, TrafficLeader brings clients targeted search engine clicks and sales they would otherwise be missing. Incorporated in January 2000, TrafficLeader has evolved from a small, Natural Search Engine Optimization (SEO) firm into a leading search engine marketing company, offering Feed Management, SEO, bid management, and feed management services. Customer service, search engine relationships, proprietary technologies, and years of experience help our clients to reach and exceed all of their search engine marketing goals.


Verizon Information Services is the world’s leading print and online directory publisher and a content provider for communications products and services. The largest directory publisher in the world, Verizon has annual revenues of more than $4.1 billion and publishes nearly 1,200 U.S. Verizon SuperPages directories and 400 international directories with a total circulation of approximately 142 million copies worldwide.


YellowPages.com LLC is a joint venture operation of SBC Directory Operations and BellSouth Advertising and Publishing Corporation. Formed in late 2004, the company currently operates three leading Internet Yellow Pages sites - SMARTpages.com, RealPages.com and YellowPages.com. The YellowPages.com distribution network provides exposure to more than 70 million monthly consumer business searches. In late 2005, the three sites will merge to form a premier Internet Yellow Pages site at the URL www.yellowpages.com. SMARTpages.com local advertising is sold by SBC Yellow Pages. RealPages.com local advertising is sold by BellSouth Advertising and Publishing Corporation.