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15120 Enterprise Court
Chantilly, VA 20151
Tel: (703) 227-9696
Fax: (703) 803-3299

Cofounder and Chairman

John KelseyAfter working for three big companies for 13 years, John teamed up with his wife, Pam, in 1986 to start their own business focused on how new technologies would impact traditional media. John’s perspective on quality came from his experience at these major firms.

• Johnson & Johnson – consumer packaged goods/product management
• AT&T (back when the Bell System was the telephone industry) – strategic planning and new technologies
• Dow Jones – introducing online services, software, interactive cable and audiotex products to skeptical consumers

The Kelsey Group was established to help publishing companies understand and profit from emerging technologies. Importantly, the focus is on marketing, rather than on the technology itself. Over the past 20 years, John has managed and facilitated the growth of The Kelsey Group from a small consultancy to a full-service business intelligence firm specializing in local media.

Today, BIA/Kelsey offers Continuous Advisory Services built on the foundation of experienced analysts with firsthand knowledge of the marketplace and access to every major decision maker. Our single-minded focus on Yellow Pages, online and mobile directories, and interactive local media assures clients that they will get the mission-critical analysis that they need to make decisions. The company also conducts consulting, sponsors proprietary research, develops reports and other published materials and holds conferences. John has been an active participant in trade associations relevant to the company’s marketing focus, including the YPA, ADP, ADM, EADP, Information Industry Association, Interactive Services Association and the Internet Local Advertising & Commerce Association. Both John and Pam are active in various community organizations in Princeton, New Jersey, where they have lived for 30 years and raised two children.

John received a B.A. in Economics from Brown University and an M.B.A. from the University of Virginia’s Colgate Darden Graduate Business School.

Executive Team

John Kelsey
Cofounder and Chairman

Neal Polachek

Charles Laughlin
SVP and Program Director, The Kelsey Report®, and Managing Editor, BIA/Kelsey

Matt Booth
SVP and Program Director, Interactive Local Media

Bobbi Loy-Luster
Vice President, Senior Analyst and Director of Client Inquiry


BIA/Kelsey, 15120 Enterprise Court, Chantilly, VA 20151
Tel: (703) 227-9696 Fax: (703) 803-3299 E-Mail:
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