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view of the marketplace is informed by his hands-on experience and through
his quantitative and qualitative research. He is the person most likely
to ask the simple questions such as “Will the business owner really
buy it?” or “Can the consumer really make use of it?”
Neal Polachek is president of BIA/Kelsey. With the company since 1998, Neal has led its
foray into developing proprietary research initiatives that deliver a comprehensive and informed view of the local media and advertising sector. These research initiatives are
essential components for the analyses and recommendations that are delivered to Continuous Advisory Service clients of BIA/Kelsey. Most recently, Neal has been
instrumental in the development of the new “Market Ad View Reports,” market specific custom reports that provide an efficient way to estimate the local advertising opportunity
available in each local market. Neal also manages and participates in BIA/Kelsey’s client consulting assignments and has been the project leader on numerous directory, online
and local search projects, conducting market assessment studies and financial forecasts and evaluating and building business models.
a B.A. in economics from the University of California at Los Angeles and
an M.B.A. from the University of Southern California.