Headquarters
600 Executive Drive
Princeton, NJ 08540
Tel: (609) 921-7200
Fax: (609) 921-2112
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NEAL POLACHEK
Chief Executive Officer
 Neal’s
view of the marketplace is informed by his hands-on experience and through
his quantitative and qualitative research. He is the person most likely
to ask the simple questions such as “Will the business owner really
buy it?” or “Can the consumer really make use of it?”
Since joining
The Kelsey Group in 1998, Neal has led the company’s foray into
developing proprietary research initiatives that are designed to inform
and advise TKG clients about the adoption and integration of new technologies
by consumers for finding local shopping information and by businesses
for advertising and marketing to consumers. These research initiatives
are essential components for the analyses and recommendations that are
delivered to Continuous Advisory Service clients of The Kelsey Group.
Neal also manages and participates in The Kelsey Group’s client
consulting assignments. He has been the project leader on numerous
directory, online and local search projects, conducting market assessment
studies and financial forecasts and evaluating and building business
models.
Neal holds
a B.A. in economics from the University of California at Los Angeles and
an M.B.A. from the University of Southern California. |
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