January 7, 2003
COURSE CORRECT(SM) COMBINES MARKET DATA WITH EXECUTION PLANNING
The Kelsey Group and Technology Marketing Partners Announce New Service
Berkeley, CA – The Kelsey Group (TKG) and Technology Marketing Partners (TMP) announce Course Correct – a new two-day, on-site consulting package that helps companies match market and selling plans with near-term market opportunities.
In a group setting, principals from both companies will lead executives through a swift, structured process that presents market trends, analyzes the company's competitive advantages in terms of its targeted buyer segments and product value, and establishes the framework of a near-term operations plan. The effort results in executive team consensus about its planned market and product approach and sets the stage for executing effectively in this challenging economy.
According to Technology Marketing Partner's founder/principal, Susan Mills, "With survival at stake, planning and team cohesiveness are more critical than ever. There is no 'business as usual' today. Rough economic times require companies to set clear priorities, execute a hard-nosed operating plan and use creativity and flexibility to deliver extended value to buyers – the right buyers – immediately."
"The timing is right for Course Correct," explains Daniel N. Miller, Program Director of The Kelsey Group's Pervasive Communications/Speech practice. "IT, contact center and telecom spending may be in the doldrums, but we see significant investment afoot by innovative (but cost-conscious) enterprises and service providers."
Course Correct sessions are the perfect venue for updating a company's understanding of current market dynamics to support not only selling approaches but also partnerships, product, positioning, distribution and other elements of market strategies. For companies who book during January, Course Correct is offered at an introductory price of $7,500.
About The Kelsey Group
The Kelsey Group is the leading provider of strategic research and analysis, data and competitive metrics on Yellow Pages, electronic directories, small-business advertising and local search. Beginning in 1986, the company has built a reputation as the leading analyst firm covering the directory publishing community, providing advisory (The Kelsey Report® and Interactive Local Media), publishing (Global Yellow Pages™ and Local Media Journal™), consulting (more than 300 individual assignments) and conference services (60 events).
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