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Feb 2 2006
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Google Click-to-Call (PPCall?)
Speaking of "click-to-call," here's a Mercury News piece on Google's "click-to-call" initiative. According to the article, the company is working with Florida-based VoIP Inc.

Click-to-call is not PPCall. There are many companies using click-to-call, which is about connecting calls between individuals and merchants. PPCall is a business model that can be built upon click-to-call. It seems, however, pretty certain that Google's rollout of PPCall is imminent.

Once that happens, or maybe before, we�ll see Yahoo! go live with PPCall and later MSN. Here�s a list of average PPCall prices (from several providers) in several top YP categories:

� Florists ($2.50)
� Lawyers ($10-$30)
� Towing ($8)
� Carpet Cleaning ($8)
� Travel ($8)
� Dentists ($5)
� Mortgage ($35)
� Cosmetic Surgery ($20)
� Auto Glass ($15)

The average click price at the national level at the end of 2005 was $1.43, according to Fathom Online's keyword price index.

Of course this also could be about Google offering calls to consumers and thus creating another revenue stream, a la Vonage or Skype. But that's less likely in the near term.

Local Media Blog
posted by  Greg Sterling at  11:47 | comments [1] | trackbacks [0]


posted by   Streve Isaac  [ ] Feb 3 2006 at 07:02

We've been in this business for 4 years now, with operational pilot services for the past two years. We have a lot of experience in this field which we'd be happy to share, but until recently no-one was interested.

I notice that it is primarily the organisations that were outside the traditional DP industry that have taken to this. Do you think the incumbants are now ready to take Pay-Per-Call services seriously and really market them?

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