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Jan 17 2006
BeanPool Joins a Crowded Field
Joining Yahoo!, Insider Pages, Judy�s Book, Kudzu, Backfence, Yelp and many others, BeanPool has launched. It looks like they built this on blogger (same colors, etc.).

Here�s the full release. Search Engine Journal offers a more in-depth discussion.
Blog: Local Media Blog
posted by  Greg Sterling at  19:28 | permalink | comments [0] | trackbacks [0]

Jan 17 2006
A New Strategy for Outdoor Advertising?
Here�s an interesting concept that circumvents some of the challenges of integrating advertising in online maps. SEW points out that the rooftop ads probably aren�t for the sake of online mapping satellite imagery; they actually target commercial flights as they approach airports.

It still makes one wonder about the possibilities in online mapping. It probably wouldn�t take off to a large degree; and if it did, mapping providers would likely blur out any ads that didn�t pay for placement. But it�s an interesting anecdote that demonstrates the creativity of marketers finding every last nook and cranny of advertising space in the physical and online worlds.
Blog: Local Media Blog
posted by  Mike Boland at  17:28 | permalink | comments [1] | trackbacks [0]

Jan 17 2006
Yahoo! Continues Toolbar Distribution Strategy
In December, we wrote an Advisory about toolbar strategies employed by portals, IYPs and others. The benefit, in a nutshell, is to cement the brand into a user�s browser, or desktop, which all but guarantees repeat use and exposure. The challenge, however, is competing for limited browser or desktop real estate. Google, Yahoo! and others have, as a result, enacted clever strategies and partnerships to drive toolbar downloads. Here is the latest one from Yahoo!.
Blog: Local Media Blog
posted by  Mike Boland at  17:18 | permalink | comments [0] | trackbacks [0]

Jan 17 2006
The 'Other' Google Announcement
Open federation for Google Talk: the other Google announcement today. This is about the ability of IM clients/systems to connect with one another. More from Om Malik.
Blog: Local Media Blog
posted by  Greg Sterling at  17:09 | permalink | comments [0] | trackbacks [0]

Jan 17 2006
News Corp. Plans to Compete for Broadband
One thing seems to stand in the way of Rupert Murdoch�s march toward a broadband empire: the broadband network itself.

This BusinessWeek article outlines his plans to compete with cable and telecom �triple play� bundles by updating News Corp.-owned satellite network DirecTV to carry data and voice into subscribers� homes. The challenge? Updating the satellite network to carry faster data in two directions, as cable and DSL networks currently do (and satellite currently does not).

The alternative is to build a Wi-Max network from the ground up, which is cheaper than building a terrestrial broadband network. Murdoch is willing to earmark about a billion dollars for the cause, a necessary investment to fully leverage the Web properties he recently acquired, including MySpace, and the launch of Fox Interactive Media.

Blog: Local Media Blog
posted by  Mike Boland at  16:57 | permalink | comments [0] | trackbacks [0]

Jan 17 2006
Yahoo! Numbers
Q4 revenues were $1.5 billion, a 39 percent increase from $1.078 billion for the same period of 2004. This impressive growth was not enough to satisfy some analysts� very high expectations, although revenues were in line with consensus expectations. The stock took a hit but recovered in after-hours trading.

Here�s the earnings call and related info. PaidContent offers a nice summary of the call. And here�s a bit more commentary from the Internet Stock Blog.
Blog: Local Media Blog
posted by  Greg Sterling at  16:02 | permalink | comments [0] | trackbacks [0]

Jan 17 2006
A Whole New Kind of Local Ad Inventory
This just in from the bizarre item of the day department. A new trend in local advertising? Probably not, but good for a quick laugh on a Tuesday.
Blog: Local Media Blog
posted by  Mike Boland at  15:03 | permalink | comments [0] | trackbacks [0]

Jan 17 2006
Google AdRadio
I�m late to this news this morning ... But Google makes another sort of local push ... into radio, buying dMarc Broadcasting of Newport Beach, California. There�s a reported downpayment of just over $100 million and more than $1 billion if performance targets are met over three years. dMarc is a media buying service and digital automation provider for radio. Here�s how the company represents itself:

As the parent company of Scott Studios and Computer Concepts, dMarc boasts the largest installed customer base for radio automation and digital systems, spanning thousands of stations across all markets and formats. Scott Studios is the radio industry�s largest digital air studio systems vendor in the US. Scott has a larger market share than the #2, #3 and #4 digital studio vendors combined. Computer Concepts, through its Maestro product line, is one of the radio industry�s most popular digital audio systems vendors.

This is the first major public statement that Google intends to be a kind of one-stop shop for its advertisers. Spot Runner, the local cable buying service we wrote about last week, is a similar example of a kind of company�or at least a capability�that we would expect Google to also want to acquire to extend into TV.

Google reportedly plans to integrate dMarc�s radio buying capability into AdWords, extending the platform into the �real world� and offering radio distribution (more geotargeting) to its advertisers.

This is a fascinating development, for its competitive implications and because it points the way to a kind of new integration of online and offline media buying. This will undoubtedly be a year for more M&A from Google and its competitors.

I was really skeptical of the Google $600 target, but if Google is able to extend into other advertising media it could well be justified as the company taps into more of marketers� spend.

Already we see two attempts at diversification this year from Google: video (pay-per-view/download) and radio. I would expect more such moves this year�and TV is definitely on the radar for Google.

Universal McCann�s Robert Coen has projected that radio advertising will be worth approx. $16.1 billion in 2006.

Lots of additional coverage here.


Update: Spoke to VoiceStar about PPCall in radio advertising. The conversation was interesting for several reasons. Among them, we discussed how radio was both a branding and a direct response medium and how you need to use PPCall or call tracking to bring the analytics to the direct response piece of radio. Also, one question: How will the AdWords auction platform work with radio advertisers that are not used to that model?
Blog: Local Media Blog
posted by  Greg Sterling at  10:15 | permalink | comments [1] | trackbacks [0]

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