Thursday, July 21, 2005

Yahoo! Vertical-Horizontal Integration

Lets put aside Yahoo!s FUSE (Find, Use, Share, and Expand) strategy for the moment and look at what the company is doing with vertical and horizontal search (horizontal search being, well, search).

Yahoo! recently launched a specialized Travel site to go along with its other vertical sites and content plays. Also, the HotJobs meta-search/vertical search expansion got a lot of coverage. In fact, that gray-blue box near the top of the Yahoo! home page is a list of verticals. And Yahoo! just launched a bunch of health blogs.

Some would also consider Local a vertical, but its only a vertical if vertical means specialized content (which means almost everything other than general Web search is a vertical). 


Posted by Greg Sterling on 07/21 at 03:28 PM
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