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March 26 - 28, 2006
The Fairmont San Jose 
San Jose, California 

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Reasons to Attend
Companies Attending
Become a Sponsor
Become a Speaker
Promotional Resources

 




 

For information on sponsorship opportunities,
contact Nanci Karas at (609) 921-7200, Ext. 21.

association partners


ADM

The Association of Directory Marketing's mission is to grow advertiser's businesses and, in turn, industry revenues by maximizing the value of directory advertising. ADM is the only association focused 100% on the national yellow pages channel. Our staff works closely with CMRs to maintain and grow revenue and represents CMRs' interests to directory publishers. ADM Member roster includes: Certified Marketing Representatives/Agencies, Publishers and Suppliers.

ADP

The Association of Directory Publishers (ADP) is the international trade association founded in 1898 to promote the establishment and maintenance of the highest standard of quality and service in directory publishing. It provides to its members industry-relevant communications, content-rich meetings and conventions, research, legal and legislative support, and various other programs and services. ADP membership today includes more than 135 directory publishers, and some 90 other associates who supply goods and services to those publishers. ADP members are recognized by consumers and advertisers alike for their innovative products, emphasis on customer service and competitive pricing. Their presence and expanding prominence in the marketplace guarantees both consumers and advertisers access to user-friendly, value-added products that are shaping the medium.

MetroSIG

MetroSIG Founded in 2005 by the WCA, the MetroSIG is a nonprofit Silicon Valley forum for discussion of all aspects of the municipal broadband wireless trends(WiFi/WiMAX/3G/BB). The MetroSIG organizes monthly meetings around key topics related to municipal Wireless eco-systems.

"What is the business model?" and "Who pays for free service?" are popular hot topics. The WCA / MetroSIG explore these questions by bringing the best speakers from companies and research institutes. The format of the meeting encourages an active interchange among all attendees.

SEMPO

SEMPO is a non-profit professional association working to increase awareness and to promote the value of Search Engine Marketing worldwide.

SEMPO's activities are primarily centered on Education and Awareness. To support their educational mission, they offer an extensive library of resources, research and articles, as well as outreach activities such as Webinars and speaking events. To drive Awareness of the value of search marketing, and how to maximize its potential in a marketing mix, SEMPO funds advertising campaigns, outreach activities, events, and press. SEMPO research studies help to quantify the value of Search Marketing and track the industry trends.

sfama.org

With close to 600 members working in the field , the San Francisco Bay Area Chapter of the American Marketing Association (SFAMA) represents the full spectrum of marketing careers. The SFAMA has engaged and supported the Bay Area's marketing professionals for over 65 years.

WCA

WCA Founded in 1993, the WCA is a Silicon Valley-based, nonprofit corporation dedicated to the mutual benefit of Northern California companies and organizations involved in wireless communication technologies.

WCA addresses over 2000 individuals and 350+ companies and organizations. The WCA is run by an all-volunteer Board of Directors.

YP Association

The Yellow Pages Association (YPA) is the association of publishers, marketers and suppliers responsible for producing Yellow Pages directories in more than 20 countries. Originally founded in 1975 as the National Yellow Pages Service Association (NYPSA), the Yellow Pages Association is instrumental in leading, serving, growing and advocating on behalf of a print and electronic media industry valued at more than $26 billion worldwide ($14 billion U.S.).

Association members include Yellow Pages publishers, who produce leading-edge electronic products and deliver Yellow Pages directories to 100 percent of U.S. homes with telephones -- and who account for more than 90 percent of the Yellow Pages revenue generated in the U.S. and Canada.

Members also include the industry's international, national and local sales force, certified marketing representatives (CMRs) and associate members, including Yellow Pages advertisers, vendors and suppliers.

conference sponsors

 

Acxiom

Acxiom Corporation (Nasdaq:ACXM) integrates data, services and technology to create and deliver Customer and Information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States, and in the United Kingdom, France, Australia and Japan. For more information, visit www.acxiom.com.


AgendiZe provides a suite of innovative social networking tools for online publishers that improve conversion and user experience, creating more value for advertisers. With AgendiZe Click to Call, Save for Later, and Share with Others, consumers can call advertisers directly, or they can store or share web content to over a dozen different devices and technologies, including: instant messaging, email, mobile phones, address books, word/PDF and online social bookmarkings.

Founded in 2002, AgendiZe currently has deployed more than 26 million communication buttons worldwide. Key customers include YellowPages Group (Canada), KellySearch (USA, UK), Infoserve (UK), 118218 LeNuméro (France), Svaret (Sweden) and QDQ Media (Spain). The company has offices in the U.S. and Europe and is a member of the Yellow Pages Association (YPA), Association of Directory Publishers (ADP), Newspaper Association of America (NAA) and EADP.

Apptus delivers products and services within the area of specialized data management. Our business is all about information. We help our customers manage, search, share and distribute their data in some of the worlds most traffic and transaction intensive information systems. Our customers are those facing the most challenging tasks within the area of data management. For our customers, generalized solutions are simply not enough to win the race. They need truly built race machines, designed to perform optimally at every curve of the race track.

Our software enables rapid implementation of specialized high-performance information systems. We assist governments and enterprises to share and exchange data with millions of users, in a cost-efficient manner. The very core of Apptus’ all innovations are the needs of our customers. They have the data, and the challenging demands of their respective markets. We have the technology, and a never-ending desire to achieve perfection.

eStara Push to Talksm, the most powerful online customer contact solution on the market is driving new revenue opportunities for online directories. Push to Talk voice-enables directory searches and store locator results giving online visitors the power to push a button and speak with a company representative right from an online listing. eStara Push to Talk delivers real-world results for customers including Continental Airlines, J. Crew, Club Med, FirstUSA and Sprint. Experience the quality of eStara web voice at www.estara.com.

Fast

FAST is an enterprise and eBusiness search company that solves your most demanding problems. We offer a complete search, content access and monetization solution for Directory and Internet Yellow Pages providers who are looking to profit from the emerging online business and search-sponsored revenue models. Businesses drive new revenue, improve advertising ROI, and deepen customer loyalty through our broad portfolio of solutions ranging from online search to mobile search and from subscription-based content management to pay-per-click monetization. Built on the world’s most scalable platforms (FAST ESP™), the FAST solution can handle hundreds of terabytes of data and real-time content for thousands of users to keep you ahead of the competition.

Hawthorne Executive Search is an international leader in executive recruitment, successfully completing over 75% of our searches within 60 days of assignment.

We pride ourselves on staying ahead of the changes that affect the 25 billion dollar a year global Yellow Pages market. From consolidations and acquisitions, to the rapid growth of local search, we spend our time networking with and recruiting the most talented difference makers the industry has to offer, those that are able to thrive in this new landscape. It is our continued commitment to the directory business that provides us with our most valued asset: our reputation as the organization to contact when contemplating a career change within the directory and interactive advertising industries. We work with talented sales representatives and managers looking to make the next step in their careers, as well as experienced vice presidents and “C” level professionals who are directing the changes that shape the industry today.

ingenio

Ingenio, Inc. (www.ingenio.com) provides a range of innovative products and services to the Search and Directories industries designed to attract, retain and better monetize advertisers.

The company’s flagship product, the Pay Per Call™ Advertising Platform targets local and non web-oriented businesses with a performance-based, online advertising system that addresses the unique needs and business practices of this huge market segment. Unlike traditional pre-pay and click-based advertising options, Pay Per Call™ allows merchants to drive targeted phone leads - rather than clicks - to their businesses for easy and efficient customer acquisition. Publishers enjoy a turnkey solution with an advanced set of features and functionality designed to attract SME and national advertisers.

Founded in 1999 and backed by blue chip investors, Ingenio is a profitable and privately held San Francisco-based company. Key client relationships include AOL Yellow Pages, SBC SmartPages.com, FindWhat.com, and Microsoft.

Jambo

Founded by a team of seasoned telecom professionals, entrepreneurs, and technologists, Jambo (www.jambo.com) has developed a solution to accommodate local business exposure on the Internet. Its proprietary solution enables local merchants without a web presence to maximize their ROI for advertising dollars spent on the Internet.

LiveDeal

LiveDeal is one of the leaders in the free local online classifieds market with more than $3 billion worth of goods listed for sale, in every city and zip code across the U.S. Buyers and sellers come together through the vast LiveDeal.com marketplace. LiveDeal also partners with online and offline media to quickly and cost effectively power their classifieds via its dynamic LiveDeal classifieds platform. LiveDeal was founded in 2003 by Rajesh Navar, an original member of eBay’s engineering team, with executives from other pioneering Internet companies. As part of its global expansion, LiveDeal recently launched LiveDeal Canada (livedeal.ca) in partnership with Torstar Corporation.

local matters

In 2005, Aptas, ISx and YP Solutions merged their strong legacies of technology innovation and experience in the Internet Yellow Pages, directory assistance and mobile vertical markets to form Local Matters, Inc. The new entity offers user-centered content enhancements and search functionality that help connect and build relationships between consumers and locally targeted advertisers.

Local Matters brings together some of the most experienced and knowledgeable people in the industry. Our team brings deep experience with leading companies in Internet search, Yellow Pages, DA, Mobile, Map Publishing, Interactive Agencies and Media Businesses. This knowledge leads to our focus on practical and scalable solutions explicitly designed for business impact. Local Matters' user-centered content methods transform existing data into highly relevant and organized content, enabling the rapid and scalable deployment of local search solutions.

Localeze

LOCALEZE is the premier repository of rich Local Merchant Content. Starting with accurate and complete business information we add enhancements like, brands, services, hours, payment methods, specialties and advertising characteristics. Our Enhanced Content comes from a variety of sources including, YellowPages, Internet and Direct Data Feeds.

We put this valued content to work by offering interactive analytical tools, business profile development tools, highly targeted lead generation and content distribution that allows merchants to effectively attract consumers.

Marchex

Marchex's mission is to be a leader in delivering vertical and local online traffic to merchants. The company today provides fulfillment services through its private-label search platform for thousands of local merchants nationwide through direct relationships with super aggregators such as BellSouth, AT&T, YellowPages.com, the Houston Chronicle, and The Berry Company. Additionally, Marchex owns a network of local search Web sites with millions of visitors each month, including the directory portal Yellow.com and more than 74,000 ZIP Code-based Web properties nationwide.

Marchex’s local search platform: Creates keyword- and feed-based search campaigns that reflect local merchants’ products or services; Fulfills these campaigns using a combination of search engine marketing services, such as bid management and feed management; and Manages these campaigns and produces detailed reporting and campaign statistics for its super aggregator partners and for the individual local merchants.

Overall, Marchex is focused on search marketing, local search, and direct navigation. The company's platform of integrated performance-based advertising and search marketing services enables merchants to efficiently market and sell their products and services across multiple online distribution channels, including search engines, product shopping engines, directories and selected Web properties.

PremierGuide


With 150 new customers since January 2005, PremierGuide is the largest, fastest-growing provider of private-label local search solutions to newspaper publishers, TV and radio stations, and city portal operators. PremierGuide enables its customers to quickly build local search traffic and advertising revenues by adding a local business directory to their website in as little as a day. PremierGuide's solution can increase website traffic by up to 80%, and often drives advertising revenues in excess of $15 effective CPM. PremierGuide is a privately held corporation based in Palo Alto, California. For more information, contact us at (650) 323-1216 or visit us online at PremierGuide

Telcontar

With Founded in 1996 and headquartered in San Jose, CA, Telcontar is a worldwide provider of total location-based solutions for in-vehicle, Internet and wireless platforms. Using the Telcontar premier spatial software platform, our patented automated user notification technology and carefully chosen industry partners, Telcontar can help its customers provide complete, real-time, highly scalable solutions for navigation, mobile safety, security and convenience. Our customers include Yahoo!, Rand McNally, ATX technologies, Criticom International, Satronics and Hutchison 3G. Our revolutionary, best-of-breed, map management software and multi-dimensional spatial data access products give location-based service providers the ability to easily integrate digital maps and traditional database content drawn from multiple sources for fast, acurate access to the user. Telcontar can provide services for procuring and integrating these various data sets from start to finish with the customer, achieving the desired application for successful and timely deployment.

Verizon

Verizon Information Services is the world's leading print and online directory publisher and a content provider for communications products and services. The largest directory publisher in the world, Verizon has annual revenues of more than $4.1 billion and publishes nearly 1,200 U.S. Verizon SuperPages directories and 400 international directories with a total circulation of approximately 142 million copies worldwide.

Yahoo! Local

When Yahoo! was founded in 1994 by Stanford Ph.D. students, David Filo and Jerry Yang, it began as a hobby, but has evolved into a global brand that has changed the way people find, use, share and expand all human knowledge.

With now over 350 million users worldwide and more than 15 languages in over 20 countries, regions and territories, Yahoo! Inc. is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Yahoo! provides online products and services essential to consumers' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, California.

YellowPages.com

“Need something”? For over 125 years, consumers have trusted the Yellow Pages to deliver comprehensive information on local businesses. And now, when they “need something” online – consumers turn to YELLOWPAGES.COM, the most intuitive name for local search online.

YELLOWPAGES.COM LLC is a joint venture operation of AT&T Yellow Pages and BellSouth Advertising and Publishing Corp. In late 2005, the YELLOWPAGES.COM site launched, integrating three leading Internet Yellow Pages (SMARTpages.com, RealPages.com and YELLOWPAGES.COM) into a single site, single URL. The site now provides more content for consumers and more value for advertisers. The YELLOWPAGES.COM Network offers advertisers exposure to more than 80 million monthly consumer business searches and continues to expand!

Attracting the ready-to-buy consumer, YELLOWPAGES.COM offers a comprehensive suite of advertising solutions for local businesses – from web sites to business listing advertising to search engine solutions and more.

media sponsors

IPTV

IPTV Industry is the leading online trade publication dedicated to the internet television B2B marketplace. Providing news, white papers, development resources and online buyer's guide for the IPTV Industry. With a worldwide readership of manufacturers, content providers, distributors, resellers and integrators, IPTV Industry is the number one online source for industry sales leads, branding and promotion of IPTV products and services

tvover.net

TVover.net is a leading site that aggregates news and information about IPTV, Internet TV, and related topics. In addition we provide a directory of web sites offering video or Internet TV, forums for discussion (IPTV Forums), and an informational site (IPTV Information). For more information please visit http://www.tvover.net or contact us at info@tvover.net.

 

 

 

 

 

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The Kelsey Group, Inc., 600 Executive Drive, Princeton, NJ 08540-1528
Tel: (609) 921-7200 Fax: (609) 921-2112 E-Mail: tkg@kelseygroup.com
Copyright© 2006 The Kelsey Group. All Rights Reserved.