client login
Remember Me
Forgot Password



March 26 - 28, 2006
The Fairmont San Jose 
San Jose, California 

Sign Up Today!

Reasons to Attend
Companies Attending
Become a Sponsor
Become a Speaker
Promotional Resources



For information on sponsorship opportunities,
contact Nanci Karas at (609) 921-7200, Ext. 21.

association partners


The Association of Directory Marketing's mission is to grow advertiser's businesses and, in turn, industry revenues by maximizing the value of directory advertising. ADM is the only association focused 100% on the national yellow pages channel. Our staff works closely with CMRs to maintain and grow revenue and represents CMRs' interests to directory publishers. ADM Member roster includes: Certified Marketing Representatives/Agencies, Publishers and Suppliers.


The Association of Directory Publishers (ADP) is the international trade association founded in 1898 to promote the establishment and maintenance of the highest standard of quality and service in directory publishing. It provides to its members industry-relevant communications, content-rich meetings and conventions, research, legal and legislative support, and various other programs and services. ADP membership today includes more than 135 directory publishers, and some 90 other associates who supply goods and services to those publishers. ADP members are recognized by consumers and advertisers alike for their innovative products, emphasis on customer service and competitive pricing. Their presence and expanding prominence in the marketplace guarantees both consumers and advertisers access to user-friendly, value-added products that are shaping the medium.


SEMPO is a non-profit professional association working to increase awareness and to promote the value of Search Engine Marketing worldwide.

SEMPO's activities are primarily centered on Education and Awareness. To support their educational mission, they offer an extensive library of resources, research and articles, as well as outreach activities such as Webinars and speaking events. To drive Awareness of the value of search marketing, and how to maximize its potential in a marketing mix, SEMPO funds advertising campaigns, outreach activities, events, and press. SEMPO research studies help to quantify the value of Search Marketing and track the industry trends.

With close to 600 members working in the field, the San Francisco Bay Area Chapter of the American Marketing Association (SFAMA) represents the full spectrum of marketing careers. The SFAMA has engaged and supported the Bay Area's marketing professionals for over 65 years.

YP Association

The Yellow Pages Association (YPA) is the association of publishers, marketers and suppliers responsible for producing Yellow Pages directories in more than 20 countries. Originally founded in 1975 as the National Yellow Pages Service Association (NYPSA), the Yellow Pages Association is instrumental in leading, serving, growing and advocating on behalf of a print and electronic media industry valued at more than $26 billion worldwide ($14 billion U.S.).

Association members include Yellow Pages publishers, who produce leading-edge electronic products and deliver Yellow Pages directories to 100 percent of U.S. homes with telephones -- and who account for more than 90 percent of the Yellow Pages revenue generated in the U.S. and Canada.

Members also include the industry's international, national and local sales force, certified marketing representatives (CMRs) and associate members, including Yellow Pages advertisers, vendors and suppliers.

conference sponsors

(as of 2/16/06)


Acxiom Corporation (Nasdaq:ACXM) integrates data, services and technology to create and deliver Customer and Information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States, and in the United Kingdom, France, Australia and Japan. For more information, visit

AgendiZe provides a suite of innovative and patented solutions to online publishers that allow consumers to move and share online listing content and ads by facilitating the transfer of such content from the web to their personal and professional productivity tools and giving online advertisers the ability to track the performance of their online advertising.

AgendiZe currently has over 7,200 implementations worldwide and more than 1,2 million "click to send and call" functions deployed in 95 countries. The company has offices in the U.S. and Europe and is a member of the Yellow Pages Association (YPA) and of EADP (the European Association of Directory and Database Publishers).

Apptus delivers products and services within the area of specialized data management. Our business is all about information. We help our customers manage, search, share and distribute their data in some of the worlds most traffic and transaction intensive information systems. Our customers are those facing the most challenging tasks within the area of data management. For our customers, generalized solutions are simply not enough to win the race. They need truly built race machines, designed to perform optimally at every curve of the race track.

Our software enables rapid implementation of specialized high-performance information systems. We assist governments and enterprises to share and exchange data with millions of users, in a cost-efficient manner. The very core of Apptus’ all innovations are the needs of our customers. They have the data, and the challenging demands of their respective markets. We have the technology, and a never-ending desire to achieve perfection.

eStara Push to Talksm, the most powerful online customer contact solution on the market is driving new revenue opportunities for online directories. Push to Talk voice-enables directory searches and store locator results giving online visitors the power to push a button and speak with a company representative right from an online listing. eStara Push to Talk delivers real-world results for customers including Continental Airlines, J. Crew, Club Med, FirstUSA and Sprint. Experience the quality of eStara web voice at


Ingenio, Inc. ( provides a range of innovative products and services to the Search and Directories industries designed to attract, retain and better monetize advertisers.

The companys flagship product, the Pay Per Call Advertising Platform targets local and non web-oriented businesses with a performance-based, online advertising system that addresses the unique needs and business practices of this huge market segment. Unlike traditional pre-pay and click-based advertising options, Pay Per Call allows merchants to drive targeted phone leads - rather than clicks - to their businesses for easy and efficient customer acquisition. Publishers enjoy a turnkey solution with an advanced set of features and functionality designed to attract SME and national advertisers.

Founded in 1999 and backed by blue chip investors, Ingenio is a profitable and privately held San Francisco-based company. Key client relationships include AOL Yellow Pages, SBC,, and Microsoft.


Founded by a team of seasoned telecom professionals, entrepreneurs, and technologists, Jambo ( has developed a solution to accommodate local business exposure on the Internet. Its proprietary solution enables local merchants without a web presence to maximize their ROI for advertising dollars spent on the Internet.

local matters

In 2005, Aptas, ISx and YP Solutions merged their strong legacies of technology innovation and experience in the Internet Yellow Pages, directory assistance and mobile vertical markets to form Local Matters, Inc. The new entity offers user-centered content enhancements and search functionality that help connect and build relationships between consumers and locally targeted advertisers.

Local Matters brings together some of the most experienced and knowledgeable people in the industry. Our team brings deep experience with leading companies in Internet search, Yellow Pages, DA, Mobile, Map Publishing, Interactive Agencies and Media Businesses. This knowledge leads to our focus on practical and scalable solutions explicitly designed for business impact. Local Matters' user-centered content methods transform existing data into highly relevant and organized content, enabling the rapid and scalable deployment of local search solutions.

Marchex is focused on search engine and contextual marketing, local search, and direct navigation. Marchex's platform of integrated performance-based advertising and search marketing services enables merchants to efficiently market and sell their products and services across multiple online distribution channels, including search engines, product shopping engines, directories and selected Web properties.


With Founded in 1996 and headquartered in San Jose, CA, Telcontar is a worldwide provider of total location-based solutions for in-vehicle, Internet and wireless platforms. Using the Telcontar premier spatial software platform, our patented automated user notification technology and carefully chosen industry partners, Telcontar can help its customers provide complete, real-time, highly scalable solutions for navigation, mobile safety, security and convenience. Our customers include Yahoo!, Rand McNally, ATX technologies, Criticom International, Satronics and Hutchison 3G. Our revolutionary, best-of-breed, map management software and multi-dimensional spatial data access products give location-based service providers the ability to easily integrate digital maps and traditional database content drawn from multiple sources for fast, acurate access to the user. Telcontar can provide services for procuring and integrating these various data sets from start to finish with the customer, achieving the desired application for successful and timely deployment.


Verizon Information Services is the world's leading print and online directory publisher and a content provider for communications products and services. The largest directory publisher in the world, Verizon has annual revenues of more than $4.1 billion and publishes nearly 1,200 U.S. Verizon SuperPages directories and 400 international directories with a total circulation of approximately 142 million copies worldwide.

For 125 years people have trusted the Yellow Pages to deliver information on businesses in their area. Who else would they turn to on the Internet, but is the interactive Yellow Pages. The most recognized and most frequently accessed business directory service on the Internet. 15 million searches from 7 million unique users occur every month on Connecting people to the best local source for goods and services, detailing comprehensive business information including maps, links to featured business websites, as well as other valuable tools and resources. With more than 14 million business listings available, provides almost instant access to anyone with an Internet connection who is looking for a product, a service or a specific business. Be it local, state-wide or nationally across the USA. All at a click of a mouse.

media sponsors


IPTV Industry is the leading online trade publication dedicated to the internet television B2B marketplace. Providing news, white papers, development resources and online buyer's guide for the IPTV Industry. With a worldwide readership of manufacturers, content providers, distributors, resellers and integrators, IPTV Industry is the number one online source for industry sales leads, branding and promotion of IPTV products and services is a leading site that aggregates news and information about IPTV, Internet TV, and related topics. In addition we provide a directory of web sites offering video or Internet TV, forums for discussion (IPTV Forums), and an informational site (IPTV Information). For more information please visit or contact us at [email protected].






Local Search in the News:


The Kelsey Group, Inc., 600 Executive Drive, Princeton, NJ 08540-1528
Tel: (609) 921-7200 Fax: (609) 921-2112 E-Mail: [email protected]
Copyright© 2006 The Kelsey Group. All Rights Reserved.