Day 1 | Day 2 | Day 3
tuesday, september 27
10:00
am – 11:30 am
TKG Client-Only Session
11:30
am – 1:00 pm
Lunch
DDC2005
Conference
1:00 pm – 1:15
pm
Industry Overview
John F. Kelsey, III, CEO, The Kelsey Group
1:15 pm – 2:00
pm
Keynote Address
George Burnett, CEO,
Dex Media
2:00 pm – 2:30
pm
Local Commerce MonitorSM: Tracing
the Evolution of SME Advertising Behavior
The Kelsey Group and ConStat, Inc. will present the latest wave of LCM, the
tracking study that asks local businesses how they invest in technology to
promote and manage their businesses, how they are evolving their media spend,
and what their expectations are for behavior going forward. This study has
become a key industry barometer of local advertiser behavior.
Bill Deaton, Managing Director, ConStat, Inc. (U.S.)
Neal Polachek, SVP, The Kelsey Group (U.S.)
2:30 pm – 3:00
pm
In Their Own Words: What Are Advertisers Saying About the Future of Yellow
Pages?
This multimedia session will offer a glimpse into the current thinking of
local advertisers in key Yellow Pages categories. How do they view the core
Yellow Pages product, IYPs and local search? What will these customer insights
say about the future of Yellow Pages?
3:00 pm – 3:30
pm
Refreshment Break
3:30 pm – 4:30
pm
A Consumer
Perspective: Where Is the User Going?
There has been an increasing amount of research data on the changing behaviors
and attitudes of consumers as they shop for products and services in their
local areas. Hear the latest research – from TKG as well as other perspectives – on
how the user of tomorrow’s technology will behave, and how that will
affect the Yellow Pages industry.
4:30 pm – 5:30
pm
So What’s It All About?
Now that we’ve heard perspectives on advertiser and consumer attitudes
and behaviors around local shopping, a diverse group of industry thought
leaders, drawn from the research and operations sectors, will parse the meanings
of this afternoon’s findings.
Bill Deaton, Managing Director, ConStat, Inc. (U.S.)
Sue Hume, VP, Marketing, SBC Directory Operations (U.S.)
Neal Polachek, SVP, The Kelsey Group (U.S.)
5:30 pm – 7:30
pm
Reception
Additional Speakers to Be Announced
Day 1 | Day 2 | Day 3
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