Day 1 | Day 2| Day 3
wednesday, september 28
8:30
am – 8:45 am
Recap & Outlook
8:45
am – 9:30 am
Keynote Address
Kathy Harless, President, Verizon Information Services, Vice
Chair, YPA
9:30
am – 10:30 am
Creating Cross-Media Synergies
Directory publishers are looking at classifieds, and newspaper
publishers are taking a fresh look at directories. What is driving
the renewed interest in cross-media synergy? How real are the opportunities?
And how will these relationships alter the future of Yellow Pages?
Steve Harmon, VP, Business Development, LiveDeal (U.S.)
John King, GM, Sensis Classifieds, Sensis Pty. Ltd. (Australia)
10:30
am – 11:00 am
Refreshment Break
11:00
am – 11:45 am
Directories vs. Search: What Is the Best Strategy?
The debate is raging among directory publishers whether to partner with
search engines or treat them strictly as competitors. We will air this debate
at DDC with a session that brings together directory companies representing
different local search strategies.
Simon Greenman, VP, Internet, Dex Media
Christer Pettersson, Nordic
Online Manager, Eniro AB (Sweden)
Robert Rath, GM, Business Services, Sensis Search & Online Advertising,
Sensis Pty. Ltd. (Australia)
11:45
am – 12:30 pm
A Kelsey Group Interview: Marc Tellier, CEO, Yellow
Pages Group (Canada)
12:30
pm – 2:00 pm
Lunch
2:00
pm – 3:00 pm
Breakout Sessions
Session A: New Pricing Paradigms
Learn how pay-per-click, pay-per-call and other creative pricing approaches
are changing not only the business model for Internet Yellow Pages, but potentially
for the core print directory product as well. Hear about the evolution of
directory pricing first hand from operators that have deployed these models
in the field.
Marc Barach, Chief Marketing Officer, Ingenio (U.S.)
John Keister, President, Marchex
Chris Sherman, Editor, Search Engine Watch (U.S.)
Shawn Wiora, Principal, Steeplechase Resources (U.S.)
Session
B: Multi-Product Selling: What Works?
One of the great challenges facing any directory operation
is finding ways to motivate the sale of new products – including digital directories – without
sacrificing renewal and increase, as well as new sales for the bread-and-butter
core product. This session brings together seasoned sales professionals
to share their insights.
Marc Brashares, GM, The Berry Co. (U.S.)
Neil Salvage, VP, Sales, YellowPages.com (U.S.)
3:00
pm – 3:30 pm
Refreshment Break
3:30
pm – 4:15 pm
Breakout Sessions
Session A: Sorting Out the Listings Mess
Competitive telecommunications, the rising use of wireless phones
as a primary communications device, and the emergence of VoIP
are all wreaking havoc on directory publishers’ ability
to compile complete, accurate and up-to-date listings databases.
What are the practical challenges created by the evolving telecommunications
environment? How are publishers, data providers and industry
organizations addressing these issues?
Amy Perlik Healy, Director, Public Policy, Yellow Pages Association
(U.S.)
Kathleen Pierz, Principal, Pierz Group (U.S.)
Session
B: Low-Tech Product, High-Tech Sales
What is at the cutting edge in automation of sales and sales support, customer
support and ad creation? How are technology and training making reps more
productive, and what are the pitfalls? How is technology supporting the sale
of multiple products? How is the recruitment and training of sales reps changing
with technology?
Eitan Gelbaum, Director of Marketing, Amdocs (U.S.)
4:15 pm – 4:30 pm
Transition Break
4:30
pm – 5:30 pm
Breakout Sessions
Session A: ‘I’m in My Car, Find Me a Starbucks!’
Everyone uses mobile phones, but what are the realities of transforming that
usage into a real source of revenue for directory publishers? Which products
and services offer real value, and which are solutions in search of problems?
Hear the latest from operators and developers at the leading edge of mobile
directory services.
Jens Andersen, Managing Director, Mobile People (Denmark)
Heath Clarke, CEO, Interchange (U.S.)
Jay Sullivan, VP, U.S. Business Development, PocketThis (U.S.)
Session
B: Old Dog, New Tricks: Transforming the Core Product
Inventiveness in the Yellow Pages business has often meant
making ads bigger and charging more for them. In today’s competitive market, innovation
isn’t innovative if it doesn’t create real value. Hear which
new ideas are driving usage, ROI and bringing in sustainable incremental
revenue.
Buddy Hull, Director, Core Product Marketing, BellSouth Advertising & Publishing
Corp. (U.S.)
Ezana Raswork, VP, Business Development, Yellow Pages Group (Canada)
5:30
pm – 7:30 pm
Reception
Additional Speakers to Be Announced
Day 1 | Day 2| Day 3 |
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