Day 1 | Day 2
Wednesday, September 20
8:30 am – 8:45 am
Recap and Outlook
8:45 am – 9:30 am
Keynote Address
Ike Harris, President, Advertising & Publishing Group, BellSouth Corp. (USA) [Slides]
Pre-conference Interview — Keynoter Podcast
Listen Now | Download MP3 Right click to download. 06:17, 5.75 MB
9:30 am – 10:30 am
Building a State-of-the-Art Online Directory
In October, The Kelsey Group will publish a White Paper that examines a wide range of Internet Yellow Pages and local search products against a set of ideal standards for look and feel, search performance, functionality and features. We will highlight these findings and present a panel of IYP and local search providers to discuss the state of the local search and directory product in 2006.
Perry Evans, President and CEO, Local Matters (USA)
Damien Lefebvre, VP, Consulting Services & Technology, Cesart (Canada)
Chris Scotton, President and CEO, Innovectra (USA)
Thomas Wicky, European Directories (Netherlands)
10:30 am – 11:00 am
Refreshment Break
11:00 am – 11:45 am
The Future of the Print Product
Reports of the death of print have routinely been exaggerated, but there is no question that the product faces challenges — distribution, possession, usage and perception of value all affect the Yellow Pages industry. Plus the print product is about as uncool as it has ever been, especially in the eyes of youthful media planners. How can the product be re-invigorated without destroying its underlying value? Is this about nips and tucks or radical surgery? A diverse panel will tackle these questions.
Paul Gordon, VP/GM, Directory Sales, Catalyst Paper (Canada)
Ulf Magnusson, Product Manager Yellow Pages, Eniro (Sweden)
Erik Trusler, Director, Business Strategies, AT&T Yellow Pages (USA)
11:45 am – 12:30 pm
Keynote Address
Sieg Fischer, President and CEO, Valley Yellow Pages (USA) [Slides]
12:30 pm – 2:00 pm
Lunch
2:00 pm – 2:30 pm
Deconstructing Tomorrow’s Information Consumer
How are users in various demographic bands — age, income, education, geography and technology adoption — using media to find local businesses? What do the data tell us about what is in store for usage of Yellow Pages, Internet YP, directory assistance and local search? This session will dive into user-oriented research conducted by The Kelsey Group and partners ConStat and Yellow Pages Today to better understand U.S. and European consumers.
Neal Polachek, SVP, Research and Consulting, The Kelsey Group [Slides]
Bill Deaton, Managing Director, ConStat
2:30 pm – 3:15 pm
Keynote Address
Paolo Cellini, EVP, Internet, Seat Pagine Gialle (Italy) [Slides]
Pre-conference Interview — Keynoter Podcast
Listen Now | Download MP3 Right click to download. 05:03, 4.62 MB
3:15 pm – 3:45 pm
Refreshment Break
3:45 pm – 4:30 pm
Defining Tomorrow’s Sales Organization
There is a lot of debate over how to organize a sales channel for optimum effect. How should the advertiser base be segmented, and how should the sales force be segmented to address the market? Is a separate sales force the best way to sell online advertising? And how will the channel mix between premise, telephone, e-mail, direct mail and self-service evolve in an era of multi-platform products, intense competition and cost pressures?
Dick Larkin, President, Weblistic (USA)
John Rafferty, SVP of Sales, Canadian Phone Directories (Canada)
Cam Rojo, Executive Director of Sales, Sensis (Australia)
4:30 pm – 5:30 pm
Next Gen Leadership Forum
At DDC2006, we are doing something a little different with our traditional industry leadership panel. This year, we have invited “next generation” leaders of this industry — those already in positions of influence but with room to grow in their careers — to look down the road at some of the challenges and opportunities they will face in five to 10 years and beyond: competition, changing usage patterns, new technologies.
David Dickinson, Head of Strategy, Telecom Directories Ltd. (New Zealand)
Gordon Henry, Chief Marketing Officer, Yellow Book (USA)
Chris LaSala, Senior Manager, Strategic Partner Development, Google (USA)
Sarah Pate, President and CEO, AdMission Corp. (USA)
End of Conference
Day 1 | Day 2
