VIRTUAL
CONFERENCE
sponsored
by
KEYNOTE SPEAKERS
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Paolo Cellini
Executive Vice President
Seat Pagine Gialle
Paolo Cellini is executive
vice president of the Internet Division and of Business Sales
at Seat, the leading Italian Yellow pages directory publisher.
He is also a director of Europages.
Previously, he was CEO of Buffetti, Italy’s
largest office supply distributor; vice president, Europe, Middle
East and Africa of Disney Internet Group (London) and Disney
Interactive Group (Paris); CEO of AOL/Time Warner in Mobile
Services (Tel Aviv); and program manager at Microsoft. He was
also a senior advisor to Hutchison 3G Mobile Venture in Europe
(London) and to the European Commission for Research and Development
in Advanced Telecommunications and Media (Bruxelles/Luxembourg).
Cellini
has been a passionate basketball player, coach and teams organizer.
He has a degree in political science and economics and a postgraduate
degree in international economics.
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Sieg Fischer
President and CEO
Valley
Yellow Pages
Sieg
Fischer is president and CEO of Valley Yellow Pages, a company
that he and two partners started some 20 years ago. Valley Yellow
Pages has since grown to be one of the largest independent
publishers in the United States. Fischer has been in the industry
for more than 40 years. He is the current chairman of the
board of the Association of Directory Publishers. In 2006
he was awarded the association’s highest honor, the
Wil Lewis Award, for his many contributions to ADP and
the independent directory publishing industry.
Before
starting Valley Yellow Pages in 1985, Fischer spent 20 years
with Pacific Telesis/PacTel-Publishing/Pacific Bell, during
which time he served as vice president of sales; director
of publishing; general manager of sales, Oakland; district manager,
special assignment; district manager, sales control and support;
manager, public relations/advertising; manager, Yellow Pages
sales; manager, corporate general administration; sales
manager, Yellow Pages; manager, Pacific Telephone Corporate
General Administration; and sales representative.
Fischer is a
former member of the board of directors of the Fresno (California) Zoological
Society, a member of the Fresno Business Council and a former
member of the board of directors of the Yellow Pages Publishers
Association (now YPA). He attended the College of San Mateo,
McMaster University in Canada and Business Colleges in Germany. |
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Isaiah (Ike) Harris,
Jr.
President, Advertising & Publishing Group
BellSouth Corp.
Isaiah “Ike” Harris is president of BellSouth’s
Advertising & Publishing Group. The group is responsible
for the marketing and publishing of The Real White
and Yellow Pages® from BellSouth and includes BellSouth
Advertising & Publishing Corp., The Berry Co., Stevens
Graphics and IntelliVentures. Harris resides on the board
of YELLOWPAGES.COM, a recent acquisition of BellSouth that
serves as BellSouth’s online directory Yellow Pages
site. He also has responsibility for BellSouth Shanghai Center,
which provides telecommunications services in Shanghai, China.
Before
his direct role overseeing advertising and publishing, Harris
served as president of BellSouth Enterprises for BellSouth
Corp. in Atlanta, Georgia. He was responsible for BellSouth’s
European and Latin American operations, and BellSouth’s
Advertising and Publishing Company. He is also co-chairman
of BellSouth’s Diversity Council.
Before
the BellSouth Enterprises role, Harris served three years
as president of BellSouth Consumer Services, with responsibility
for the strategic marketing, sales and customer service direction
of BellSouth’s largest customer unit. Harris joined
BellSouth in 1997 as BellSouth Telecommunications’ chief
financial officer and assumed the role of corporate VP of
finance before moving to Consumer Services.
A native of
West Memphis, Arkansas, Harris holds a Bachelor of Science degree
from Iowa State University and is a certified public accountant.
He has also completed the University of Minnesota executive
M.B.A. program. |
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Stuart McKelvey
CEO
TMP Directional Marketing
Stuart
McKelvey is literally the next generation of Yellow Pages:
His father founded the first Yellow Pages agency — Telephone
Marketing Programs — in 1967. McKelvey grew up in and
around the business. He joined the company full time as TMP
Worldwide added recruitment services and the job site Monster.com
to its Yellow Pages core business. In 1998, after gaining
online marketing experience at interactive pioneer Monster,
McKelvey returned to Yellow Pages as president of TMP Worldwide
Directional Marketing. In this role, he initiated the delivery
of interactive advertising solutions specific to TMP’s
unique Yellow Pages client base.
McKelvey
was president of TMP Worldwide’s Directional Marketing
business unit when it was sold by parent company Monster Worldwide
to senior management and a private equity firm in June 2005.
With the sale came a company name change — TMP Directional
Marketing — and McKelvey was named as the new company’s
CEO. His vision includes leading this new company with even
greater focus. At the helm of TMPDM, McKelvey shares his renewed
dedication to the local search potential of the core Yellow
Pages business and to identifying and expanding the highly
synergistic Interactive opportunities.
McKelvey is a board member of the Association of Directory Marketing and Certified Audit Circulations. He is based in the New York office. |
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Dennis Payne
President and CEO
AT&T Directory Operations
Dennis Payne is president and chief executive
officer of AT&T Yellow Pages, responsible for all functions
of the $3.7 billion business — the largest print and
online Yellow Pages operation in the world.
The company publishes 750 Yellow Pages titles
and offers advertisers placement on a leading Internet Yellow
Pages Network with YELLOWPAGES.COM.
Payne has 32 years of experience in the directory
business. He led the formation of a joint venture between
AT&T and BellSouth, which then purchased YELLOWPAGES.COM. The
companies combined all local content and traffic into one
network under the intuitive YELLOWPAGES.COM brand.
He was appointed president of AT&T Yellow
Pages in 2001. Previously, he served in senior sales
and marketing positions. He began his career as a directory
sales representative in 1974.
Payne earned his master’s degree in
business administration from St. Louis University and his
Bachelor of Science in business administration from Southeast
Missouri State University in Cape Girardeau.
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