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AGENDA
Day 1 | Day 2 | Day3
Tuesday, Sept. 18, 2007
8:30 am - 9:00 am
Global Yellow Pages Market Overview
What is the future of Yellow Pages? Will the core product still be growing in five years? How will it fare compared with search engines? Where can publishers find opportunities? And which developments most threaten their prosperity? This session will kick off the conference by laying out the big issues facing the traditional and digital directory industry.
9:00 am - 9:45 am
Keynote Address
Scott Pomeroy, President and CEO, Local Insight Media
9:45 am - 10:30 am
Why ‘Yellow Pages’ Still Matters
In most global markets, “Yellow Pages” is a branded product with a single owner. In the U.S., the term is used generically but still retains a great deal of power. How are marketers keeping this iconic brand fresh? Are publishers distancing themselves from the brand, or is there new momentum to embrace it? A panel of marketing leaders will explore these challenging questions.
Blair Glubb, Director of Marketing, Yellow Pages Group (New Zealand)
Gordon Henry, Chief Marketing Officer, Yellow Book
Neg Norton, President, Yellow Pages Association
Ken Ray, VP and Chief Marketing Officer, AT&T Advertising & Publishing
Kevin Ryan, VP of Global Content, Search Engine Strategies and Search Engine Watch, Incisive Media
10:30 am - 11:00 am
Networking Break
11:00 am - 11:45 am
The Future of Yellow Pages Users and Advertisers
The Kelsey Group will draw from recently completed research to look ahead at how the two key drivers of the directory industry, users and advertisers, will evolve, and how these changes will drive the industry in the near-, mid- and long-term.
11:45 am - 12:30 pm
Keynote Address
Geneviève LeBrun, VP, Marketing, Trader Corp.
12:30 pm - 2:30 pm
Networking Lunch in Exhibit Hall
2:30 pm - 3:15 pm
Breakout Sessions I
Session A – Building a Better Database: Acquiring Content in a Dysfunctional Environment
Local business content is fragmented. And if anything, it is going to get worse. Learn the strategies publishers and third parties are using to compile meaningful content, particularly for use in online directories/local search.
Jeff Beard, President and General Manager, Localeze
Matthew Berk, Lead Search Architect, Marchex
Jon Cohn, Product Leader, Acxiom
Erron Silverstein, CEO and Founder, Solfo
Session B – Consumer Reviews and Yellow Pages: How Is the Marriage Working?
Recently directory publishers have begun easing their traditional reluctance to include consumer reviews in their online directories, fearing an advertiser backlash. How has this experiment gone to date, and what is the next act for user-generated content and Yellow Pages?
Cary Chessick, President & CEO, Restaurant.com
Alfred Chow , Hd. of Yellowbook.com, Yellow Book USA
Matt Crowley, Chief Marketing Officer, Yellowpages.com
Jill Hammond, Competitive Strategies and Innovation, R.H. Donnelley
Frazier Miller, Director of Product Management, Yahoo! Local
3:15 pm - 3:30 pm
Networking Break
3:30 pm - 4:15 pm
Breakout Sessions II
Session A– Tomorrow’s Sales Channel
How easy is it to convince talented young people that the Yellow Pages is a good career choice? How has the process of recruiting and training changed with the advent of multiproduct selling and with the expectation that online sales will one day represent the majority of revenues? What is the main source of competition for sales and marketing talent? This session will explore these questions with executives who fight these battles every day.
Jerry Cheadle, Senior VP Sales, AT&T Advertising & Publishing
Robert Hawthorne, President, Hawthorne Executive Recruiters
Paul Lalonde, VP Sales, Quebec and Atlantic Canada, Yellow Pages Group (Canada)
Session B– Free DA, Enhanced DA: Where Is the Winning Play for Publishers?
Increasingly, telecoms, directory publishers and search engines are getting into the directory assistance business, particularly in the mobile arena. How compatible is this business with existing assets, including content and sales coverage? And how meaningful will DA become as a source of revenues and of value for advertisers.
Jim Geddes Jr., President, CEO and Founder, America Say Hello
Mark McCormack, CMO, Call Genie
John Roswech, Senior VP of Sales, 1-800-FREE411
Dipanshu Sharma, Founder and CTO, V-Enable
4:15 pm - 4:30 pm
Networking Break
4:30 pm - 5:15 pm
Breakout Sessions III
Session A– Calls as Currency: The Feasibility of Pay-per-Call in Yellow Pages
Calls are the currency of Yellow Pages. But the relationship between calls and revenues has traditionally been indirect. As call measurement becomes ubiquitous and as the demand for accountability grows, will publishers move to a more direct link between calls and revenues? This session lays out the cases for and against a call-based revenue model for print and online Yellow Pages.
Bill Dinan, VP and Director of Yellow Pages Strategy, Telmetrics
John Federman, CEO, eStara
Geoffrey Infeld, VP, Media and Advertising, CallSource
Ari Jacoby, President, VoiceStar
Session B– Opportunity or Meltdown? Can Publishers Win Back Big City Users and Advertisers?
Ask any publisher around the globe, and top on its list of “big challenges” would be fighting erosion of advertisers in large metro markets. Find out the extent of the problem, and how publishers are addressing it.
Neal Polachek, SVP, Advisory Services, Research and Consulting, The Kelsey Group
5:30 pm - 8:00 pm
Networking Reception
In Exhibit Hall
Day 1 | Day 2 | Day3
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To register by phone, call (609) 921-7200 x10
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