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AGENDA
Day 1 | Day 2 | Day3
Wednesday, Sept. 19, 2007
8:30 am - 8:45 am
Outlook for Day 3: Charles Laughlin
8:45 am - 9:30 am
Keynote Address
Warren Kay, Managing Director, Strategic Alliances, Yahoo! Search Marketing
9:30 am - 10:30 am
Selling Search, SEO and Performance-Based Advertising
Yellow Pages publishers are staking much of their future online growth on selling access to traffic acquired through reseller relationships with major search engines. This panel will outline the challenges involved in selling search and look at how publishers have moved up the learning curve.
Daniel Deal, VP, Local Sales, Yellowpages.com
Kirsten Mangers, Cofounder and CEO, WebVisible
Alexandre Rambaud, Founder, Chairman and CEO, AgendiZe
Neil Salvage, Executive VP Sales and Service, Citysearch
10:30 am - 11:00 am
Networking Break
11:00 am - 12:00 pm
The Evolution of 3-D, Video and Audio — The Future of Rich Media and Yellow Pages
Imagine moving from an aerial photo map view of a listed business in your hometown, moving down to the street level, then navigating through a 3-D rendering of the street the business is located on, then entering the store and viewing a video tour of the business, complete with a message from the owner on current special offers. Top it all off by making an online transaction — say scheduling a hair cut and redeeming a coupon for 10 percent off the price. All this is possible today, and much of it is happening. The question is, will this ever become the typical online directory search experience? We will put this question to a panel of leading-edge thinkers on online Yellow Pages and local search.
Rob Angel, Vice President, Merchant Product, Citysearch
Jeff Folckemer, Executive VP and COO, White Directory Publishers
John McWeeny, Senior VP, Business Development, TurnHere.com
12:00 pm - 12:30 pm
The Kelsey Group Interview
Kathy Hipple, CEO, Ambassador Media Group
12:30 pm - 1:45 pm
Networking Lunch in Exhibit Hall
1:45 pm – 4:00 pm
Global Yellow Pages Leadership Forum- Understanding The Future of Yellow Pages
This session gathers a diverse group of leaders in the global directory industry to examine the full range of issues addressed at this conference — from the future role of search engines to the form the print product will inhabit five years from now.
Larry Angove, President and CEO, Association of Directory Publishers
Paul Gordon, VP & General Manager, Directory, Catalyst Paper
Stuart McKelvey, President & CEO, TMP Directional Marketing
Kevin Payne, Director Marketing, The Berry Company
Olivier Vincent, President and CEO, Canpages
END OF CONFERENCE
Day 1 | Day 2 | Day3
Sign Up Today!
To register by phone, call (609) 921-7200 x10
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