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September 17-19, 2007 Hyatt Regency Reston Reston, Virginia
Reasons to Attend Learn what sets Kelsey Group
Attendees Talk About Why They
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For information on sponsorship opportunities, ASSOCIATION PARTNERS
The Association of Directory Marketing's mission is to grow advertiser's businesses and, in turn, industry revenues by maximizing the value of directory advertising. ADM is the only association focused 100% on the national yellow pages channel. Our staff works closely with CMRs to maintain and grow revenue and represents CMRs' interests to directory publishers. ADM Member roster includes: Certified Marketing Representatives/Agencies, Publishers and Suppliers. 
The Association of Directory Publishers (ADP) is the international trade association founded in 1898 to promote the establishment and maintenance of the highest standard of quality and service in directory publishing. It provides to its members industry-relevant communications, content-rich meetings and conventions, research, legal and legislative support, and various other programs and services. ADP membership today includes more than 135 directory publishers, and some 90 other associates who supply goods and services to those publishers. ADP members are recognized by consumers and advertisers alike for their innovative products, emphasis on customer service and competitive pricing. Their presence and expanding prominence in the marketplace guarantees both consumers and advertisers access to user-friendly, value-added products that are shaping the medium.
The International Classified Media Association brings together publishers of classified media from all over the world to share experiences, network and exchange ideas to drive their businesses forward to greater profitability and market-share. Our members operate in print, online and via mobile in 34 countries and are some of the most innovative and entrepreneurial publishers around. As well as an annual programme of dedicated conferences, meetings and workshops covering all the latest issues and trends in our sector, we also operate a unique international ad-exchanging system which generates considerable revenues for our members – check us out at www.icmaonline.org. 
SEMPO is a non-profit professional association working to increase awareness and to promote the value of Search Engine Marketing worldwide. SEMPO's activities are primarily centered on Education and Awareness. To support their educational mission, they offer an extensive library of resources, research and articles, as well as outreach activities such as Webinars and speaking events. To drive Awareness of the value of search marketing, and how to maximize its potential in a marketing mix, SEMPO funds advertising campaigns, outreach activities, events, and press. SEMPO research studies help to quantify the value of Search Marketing and track the industry trends.
The Yellow Pages Association (YPA) is the association of publishers, marketers and suppliers responsible for producing Yellow Pages directories in more than 20 countries. Originally founded in 1975 as the National Yellow Pages Service Association (NYPSA), the Yellow Pages Association is instrumental in leading, serving, growing and advocating on behalf of a print and electronic media industry valued at more than $26 billion worldwide ($14 billion U.S.). Association members include Yellow Pages publishers, who produce leading-edge electronic products and deliver Yellow Pages directories to 100 percent of U.S. homes with telephones -- and who account for more than 90 percent of the Yellow Pages revenue generated in the U.S. and Canada. Members also include the industry's international, national and local sales force, certified marketing representatives (CMRs) and associate members, including Yellow Pages advertisers, vendors and suppliers. SPONSORS
Acxiom Corporation (Nasdaq:ACXM) integrates data, services and technology to create and deliver Customer and Information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States, and in the United Kingdom, France, Australia and Japan. For more information, visit www.acxiom.com.
AgendiZe Call-to-Action Suite enhances any online marketing, advertising and e-commerce effort by empowering users to take action. AgendiZe offers a complete suite of Click-to-Call, Click-to-Save, and Click-to-Share solutions that integrates with more than 50 popular chat, mobile messaging, calendar, social bookmarking, email and enterprise communications services on a wide variety of personal communications devices. AgendiZe Local Action Suite, makes local ads and content actionable with dynamic Call Tracking, Coupons, Ratings and Comments functionality, as well as MySelection2.0, a publisher-branded personal webspace for users to save, share and enhance listing information, local events and personal contacts. AgendiZe proudly serves 20 of the world’s largest directories, including YellowBookUSA, YellowPages Group Canada, KellySearch, Infoserve, 118218 LeNuméro, and QDQ. The company is a member of the Yellow Pages Association, Newspaper Association of America, and EADP.
Amdocs combines innovative software products and services with deep business knowledge to deliver true integrated customer management to the world's leading directory publishers and communication services providers. Our best-in-class products seamlessly link all business processes, resulting in stronger customer relationships, and our expertise in managed services results in cost savings and process efficiencies. We also combine deep knowledge of the European directory publishing market and best-in-class solutions. The Amdocs Integrated Advertiser Management Solution framework leverages the industry-leading Amdocs integrated customer management platform, which has been developed for managing customers and enabling service providers to develop long-term, profitable relationships.
BooRah is the ultimate, personalized review guide providing consumers a smarter way to find great restaurants. BooRah's patent-pending natural language processing technology automatically summarizes a collection of online reviews from bloggers, professional critics and consumers, and allows consumers to search based on personal preferences. By capturing the community vibe and social essence of existing online groups, and comparing the results to individual search criteria, BooRah delivers unsurpassed relevance with the broadest community reach. BooRah's service helps consumers achieve their ideal dining experience by allowing them to search thousands of restaurants according to their individual requirements. BooRah currently delivers pertinent information gathered from almost a quarter million online restaurant reviews in San Francisco, Los Angeles and New York. Our system uses patent-pending Natural Language Processing technology to generate quantitative scores for domain specific attributes from plain English text, automatic summary from most relevant user sentiments and enables a highly customizable search based on personal preferences. This technology can be extended way beyond restaurants and will revolutionize the concept of search.
Call Genie is a developer of voice technology applications, specializing in building comprehensive interactive speech recognition solutions for the directory services industry. Call Genie offers customized, location-based, enhanced voice directory solutions that allow consumers to locate, obtain information and connect with business and service providers. Call Genie takes leading technologies from both the Internet and telephony worlds and integrates them to deliver a unique voice-web solution. Call Genie partners with the print and digital directory services business. Call Genie has harnessed not only the technologies, but the broad based business strategies and plans to create a new service offering that leverages existing directory services assets. Call Genie is in the business of revitalizing and bringing a new perspective to the directory services industry by creating new profitable lines of business.
eStara is a leading provider of proactive conversion solutions, including click to call and call tracking, for enhancing online sales. The world's leading media companies -- including Autobytel, Consumer Source, Cox Newspapers, Superpages.com, Yahoo Europe and ZiffDavis -- leverage eStara's services to track advertising effectiveness across channels and prove performance to advertisers. eStara’s Click Suite for Local Search offers an integrated platform for enhancing online ad listings and extending utility to consumers that includes click to call, call tracking, form to phone, and save & send capabilities. eStara is a wholly owned subsidiary of ATG (Art Technology Group, Inc., NASDAQ: ARTG). For more information, visit www.estara.com.
Let's face it. It's hard to build a mobile service. It needs to be accessible across all carriers and handsets. It must work across voice, text and the mobile internet. It must be cost-effective and standards-based. And it should get you to market...fast!
i411, Inc. is a next-generation search technology company based in Northern Virginia. Founded in 1996 with the mission of changing the way the world looks for and discovers information - i411 is a leading provider of search software and related services that enable organizations to maximize the value of information assets. By providing a front-end search and browse solution that can "bolt-on" to existing databases, i411 provides a highly effective, interactive search experience for end-users. i411 is particularly focused in the area of local search, where the objective is to help yellow page publishers exploit the full value of print-related assets and to help these companies provide a world-class experience for consumer online, while increasing the ROI to advertisers through better, faster search.
Ingenio, Inc. (www.ingenio.com) provides a range of innovative products and services to the Search and Directories industries designed to attract, retain and better monetize advertisers. The company’s flagship product, the Pay Per Call™ Advertising Platform targets local and non web-oriented businesses with a performance-based, online advertising system that addresses the unique needs and business practices of this huge market segment. Unlike traditional pre-pay and click-based advertising options, Pay Per Call™ allows merchants to drive targeted phone leads - rather than clicks - to their businesses for easy and efficient customer acquisition. Publishers enjoy a turnkey solution with an advanced set of features and functionality designed to attract SME and national advertisers. Founded in 1999 and backed by blue chip investors, Ingenio is a profitable and privately held San Francisco-based company. Key client relationships include AOL Yellow Pages, SBC SmartPages.com, FindWhat.com, and Microsoft.
Local.com (NASDAQ: LOCM) is a Top U.S. website attracting approximately 10 million visitors each month seeking information on local businesses, products, services, and jobs. Local.com is also one of the largest local search syndication networks, publishing business information on over 400 regional media sites. Powered by the company’s patented local web indexing and Keyword DNA® technologies, Local.com provides users with targeted, relevant local search results, including special offers from local businesses, user reviews, local businesses’ website links, maps, driving directions and more. Businesses can advertise on Local.com with subscription, pay-per-click, banner and pay-per-call ad products. The site’s mobile service, Local Mobile™ provides local search results via mobile phones and devices. Local.com claims U.S. patent numbers 7,231,405 and 7,200,413. For more information visit: www.local.com.
Local Matters, Inc. is a specialized technology and media services company. We transform local advertising and Directory Assistance services into a vast, multi-channel information exchange. We do this by enabling media publishers and Directory Assistance providers to convert extensive local business information into digital media accessible across channels. In addition, we offer our set of customer-focused organization, planning, refining and comparing functionality. This functionality complements the large online search engines by providing a bridge between the information-gathering and decision-making stages of the consumer experience. The end result is a highly effective conduit for consumers to get the right information on local businesses wherever and however they need it.
Localeze is the premier repository of rich Local Merchant Content. Starting with accurate and complete business information we add enhancements like, brands, services, hours, payment methods, specialties and advertising characteristics. Our Enhanced Content comes from a variety of sources including, YellowPages, Internet and Direct Data Feeds. We put this valued content to work by offering interactive analytical tools, business profile development tools, highly targeted lead generation and content distribution that allows merchants to effectively attract consumers.
LSSi is the world's leading provider of telephony-sourced national databases of telephone listings. An example of these is the LSSi US Database. Its 135-million+ listings are remarkably fresh and accurate, derived daily from more than 500 traditional wireline and next-generation IP-based local exchange companies. More than 99.5% of the LSSi US Database consists of telco-fresh, carrier-sourced residential, business and government telephone listings. Year after year, the LSSi Database has been acknowledged as the most accurate telephony-based database in the United States by respected industry analyst, The Paisley Group.
Marchex's mission is to be a leader in delivering vertical and local online traffic to merchants. The company today provides fulfillment services through its private-label search platform for thousands of local merchants nationwide through direct relationships with super aggregators such as BellSouth, AT&T, YellowPages.com, the Houston Chronicle, and The Berry Company. Additionally, Marchex owns a network of local search Web sites with millions of visitors each month, including the directory portal Yellow.com and more than 74,000 ZIP Code-based Web properties nationwide. Marchex’s local search platform: Creates keyword- and feed-based search campaigns that reflect local merchants’ products or services; Fulfills these campaigns using a combination of search engine marketing services, such as bid management and feed management; and Manages these campaigns and produces detailed reporting and campaign statistics for its super aggregator partners and for the individual local merchants. Overall, Marchex is focused on search marketing, local search, and direct navigation. The company's platform of integrated performance-based advertising and search marketing services enables merchants to efficiently market and sell their products and services across multiple online distribution channels, including search engines, product shopping engines, directories and selected Web properties.
MDS’s primary focus is to provide the first practical approach to allow any web application to take full advantage of video – both live and on-demand. Web applications like those for traditional publishers of classified advertising, feature-length movie sales venues, video blogging sites, corporate sales and training sites, and even personal web pages will use the MDS solution to provide their end-users with simple approaches to produce multimedia presentations and salable products. All such applications will avail themselves of the best and most interactive quality available with absolute protection for the rights of the content. Offset costs, or even profit from our integrated static, flash, or video advertising options. DON’T LEAVE MONEY ON THE TABLE… If your video content is driving traffic to your player, advertisers WILL pay!
Mixpo helps individuals create multimedia portfolios so they can tell and promote a more compelling story on their own websites or other online sites they can publish to – simply and on their terms. Our service is designed to enable people to quickly create, post and control their story. It’s simple. Just remember two things: Mixcards and Mix Center. First, the Mixcard. The Mixcard is simply a collection of users’ multimedia—their content widget to the world. Mixcards gives users the flexibility to create a story with any combination of multimedia, with no file-size limitations, and each one customized to their needs and audience. Think of the Mixcard as a digital business card, or a digital portfolio, or a digital flyer, or a listing…it’s up to the user to decide. Our Mixcards can enhance their own website or blog, and extend their story to other sites and social networks, or even automatically give them a new multimedia website if they don’t have one. Second, the Mix Center. At the core of Mixpo is the Mix Center, your media control center. Once a Mixcard is published, users have complete control at their fingertips to change, delete or add content to that Mixcard, whether its posted on their own site, or anywhere on the web, with a few simple clicks. No one else offers this level of flexibility.
StandardCall, a division of Who's Calling, is the call measurement solution that provides traditional and interactive publishers with proof of performance information that demonstrate the value of their advertising. StandardCall provides ad tracking services to Local and National Advertisers, CMR’s, Advertising agencies, Yellow Page publishers and Media. With local online search becoming more important to the Yellow Page industry, Who’s Calling now provides multiple online solutions to fit your business model.
Idearc is a multi-platform media company with the most innovative ways of connecting buyers with sellers, making consumers better shoppers and businesses more successful. We're a spin-off, not a start-up. So, we already reach millions of homes and handle billions of online searches. And, now we're trading on the NYSE, under the symbol IAR. Idearc is a big company with an even bigger future. Idearc has a platform of products that help consumers find what they want in the ways they want to find it and help businesses attract the customers they want when those customers are ready to buy. As the official publisher of Verizon print directories, Idearc distributes 136 million Verizon Yellow Pages™, Verizon White Pages™ and Verizon Yellow Pages Companion Directories per year in 35 states and the District of Columbia. We also offer the nation's top Internet Yellow Pages. Superpages.com®, the expert in local search with more than two billion searches for two consecutive years, includes a comprehensive list of businesses in the United States — totaling more than 17 million. Superpages.com enables consumers who are ready to buy to find local and national businesses and compare goods and services of merchants.
Since 1990, marketers, agencies & publishers across North America have relied on Telmetrics to provide innovative call measurement solutions to help them maximize the effectiveness of their marketing programs. Telmetrics tracks and analyzes consumer response to any direct response print, online or broadcast advertising that features a call-to-action response phone number. With Perspectica, the company’s leading-edge customer portal, clients enjoy 24/7 online access to real-time customer call response data, providing them with the insights they need to understand key trends impacting the performance of their direct marketing programs, across any media.
Web.com, Inc. (NASDAQ: WWWW), formerly Interland, Inc. (NASDAQ: INLD), is the leading destination for the simplest, yet most powerful solutions for websites and web services. Web.com offers do-it-yourself and professional website design, website hosting, ecommerce, web marketing and email. Since 1995, Web.com has been helping individuals and small businesses leverage the power of the Internet to build a web presence. More than 4 million websites have been built using Web.com's proprietary tools, services and patented technology. For more information on the company, please visit www.web.com or www.interland.com or call at 1-800-WEB-HOST. Web.com understands that people want to leverage the power of the Internet to express themselves or to grow their business, but typically don't have the time, resources or technical know-how to create, manage and promote a successful website. To address the market's growing demands, Web.com offers a virtual one-stop-shop of simple, feature-rich web tools and services including do-it-yourself and professional website design, website hosting, eCommerce, web marketing and e-mail. As one of the longest-standing leaders in the website hosting industry, Web.com offers powerful, proprietary, point-and-click technologies and expert support professionals to ensure simplicity and ease-of-use at every step of the process.
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