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AGENDA
Day 1 | Day 2 | Day 3
Wednesday, Sept. 17, 2008
8:30 am - 8:45 am
Outlook for Day 3: Charles Laughlin
8:45 am - 9:30 am
Featured Speaker: Speaker TBA
9:30 am - 10:15 am
Deconstructing Internet Yellow Pages
Product improvements, major traffic deals and content sharing have all contributed to a general improvement in results from Internet Yellow Pages products. This session will review recent Kelsey Group research on the state of the IYP product model, including an assessment of the current mix of products and some ideas about how the product needs to evolve in the near term to remain competitive with search.
Bottom-Line Questions: How can IYPs become less reliant on traffic deals? How must IYPs improve to remain viable over the longer term? How can IYPs quicken the pace of innovation?
Morgan Zimmerman, VP Business Development, Exalead
10:15 am – 10:45 am
Refreshment Break
10:45 am - 11:30 am
The Online Video Opportunity
Video is fast advancing as a key element of the local online advertising mix, and Internet Yellow Pages providers are jumping in with their own products. This session will explore the emergence of online video on IYPs and examine its potential growth trajectory.
Bottom-Line Questions: What are the most effective approaches for selling online video to SMBs? How do publishers deliver a quality video product at high margin and low price point? Should video be a high-premium, low-penetration product or vice versa?
Chuck Lee, Director, Internet Marketing, AT&T Advertising & Publishing
Olivier Vincent, President and CEO, Canpages
11:30 am – 12:15 pm
Mobile Local Search – What’s the Role for Yellow Pages Publishers?
Many publishers and analysts see local Internet search and local mobile search as inextricably tied. This suggests mobile local may be the next battleground between the major portals and Yellow Pages publishers. This panel will explore the current advertising and revenue models as well as how the products may evolve.
Bottom-Line Questions: Is mobile search the next battleground for Yellow Pages publishers? Can publishers compete more effectively with search engines in the mobile space than online? How big is the revenue opportunity?
Lauri Kangaslahti, Director – Consumer Services Business Unit, Fonecta
12:15 – 1:30 pm
Lunch in Exhibit Hall
1:30 pm – 2:30 pm
The Change Imperative
Local search, vertical search, social search, mobile search — the list of potential sources of discontinuous change in directional media is endless. A diverse panel of compelling thinkers will debate the real future of Yellow Pages.
Bottom-Line Questions: What does the long-term future of directional media look like, and what are the respective roles for directory publishers, search engines and other key players?
Michael Mokhberi, VP Strategic Business Development, Apptus
2:30 pm – 3:30 pm
The Financial View: What’s The Future of Yellow Pages?
The news has been filled with reports of directory publishers’ shrinking stocks, nixed plans for dividend payments in lieu of debt repayment and lowered revenue guidance. This session will bring together investors and analysts covering the directory industry to explain how it reached this point and what the future may hold.
Bottom-Line Questions: What are the core reasons for the major publisher stock declines? How do investors view longer-term prospects for a Yellow Pages recovery? To what degree does the decline in shares reflect the fundamentals of the Yellow Pages business?
Sami Kassab, BNP Paribas
End ofConference
Additional Speakers To Be Announced
Day 1 | Day 2 | Day 3
To register by phone, call (609) 921-7200 x10.
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