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DDC2008: The Future of Yellow Pages


September 15 - 17, 2008
Hyatt Regency Atlanta
Atlanta, Georgia

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Sponsors

Acxiom     Agendize Amdocs    CallGenie  Exalead  InfoUSA  Local Matters   Local.com
Localeze   Marchex    superpages.com    telmetrics   

Association Partners

ADM    ADP       : YPA

 

For information on sponsorship opportunities,
contact Nanci Karas at (609) 921-7200, Ext. 21.


SPONSORS

Acxiom

Acxiom Corporation (Nasdaq:ACXM) integrates data, services and technology to create and deliver Customer and Information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States, and in the United Kingdom, France, Australia and Japan. For more information, visit www.acxiom.com.

agendize

AgendiZe Call-to-Action Suite enhances any Online Directory or Vertical Publisher by empowering and enabling their users to take action, while reporting tools track each step and provide key analytics.

The Suite includes numerous integrated services including: Call Tracking, Click-to-Call/Chat, Click-to-Save for Later, Click-to-Share with Others, Click to Comment & Rate.

Publishers who have deployed the AgendiZe “Call-to-Action” Suite have generated up to 90% more Advertiser calls, and have extended the opportunities for their Advertisers to be remembered and recommended by up to 20 times.

AgendiZe proudly serves over 20 of the world’s largest Local Advertising Publishers, including YellowBookUSA, YellowPages Group and Trader Canada, CanWest, 411.ca, 118.com, QDQ.com and Editus.

AgendiZe will be launching 2 new services at the conference: AgendiZe Contact Widgets and AgendiZe 2D Barcodes to help you improve your revenue while enhancing the user experience.

amdocs

Amdocs is the world leader in providing solutions for advertising, media and content companies focused on providing industry-leading solutions to help drive new revenues across print, Internet and mobile channels.

Amdocs portfolio is the only complete suite of products and services that supports the entire lifecycle of traditional and next generation digital advertising. Our innovative solutions seamlessly support all customer and business processes - search, marketing, sales, campaign management, distribution, content management, analytics, billing and customer service — resulting in stronger, more profitable customer relationships. Amdocs enables its customers to implement business strategies with lower TCO, rapid ROI and increased revenues.

Call Genie is a developer of voice technology applications, specializing in building comprehensive interactive speech recognition solutions for the directory services industry. Call Genie offers customized, location-based, enhanced voice directory solutions that allow consumers to locate, obtain information and connect with business and service providers. Call Genie takes leading technologies from both the Internet and telephony worlds and integrates them to deliver a unique voice-web solution. Call Genie partners with the print and digital directory services business. Call Genie has harnessed not only the technologies, but the broad based business strategies and plans to create a new service offering that leverages existing directory services assets.  Call Genie is in the business of revitalizing and bringing a new perspective to the directory services industry by creating new profitable lines of business.

Founded in 2000 by search-engine pioneers, Exalead (www.exalead.com) is a global provider of software designed to simplify all aspects of information search and retrieval for organizations of all sizes.

Based on the first and only unified technology platform for desktop, intranet and Web searching, Exalead offers easier deployment, administration and use than any other enterprise-type search software. This is true whether for one or thousands of desktops, a small business or a global enterprise, and conforms to any technology environment. It also adapts to user habits for a uniquely satisfying and efficient search experience.

Exalead software is used by leading banking and financial services, media, consumer packaged goods, research, retailing, sports, entertainment and telecommunications companies around the world, including Air Liquide, BNP Paribas and Carlson Wagonlits. Exalead is an operating unit of Qualis, an international holding company.

infoUSA

Founded in 1972, infoUSA is the leading provider of business and consumer information products, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own a proprietary database of 210 million US consumers and 14 million US businesses under one roof. The infoUSA database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoUSA's products and services to find new customers, grow their sales, and for
other direct telemarketing, customer analysis and credit reference purposes.

Local Matters

In 2005, Aptas, ISx and YP Solutions merged their strong legacies of technology innovation and experience in the Internet Yellow Pages, directory assistance and mobile vertical markets to form Local Matters, Inc. The new entity offers user-centered content enhancements and search functionality that help connect and build relationships between consumers and locally targeted advertisers.

Local Matters brings together some of the most experienced and knowledgeable people in the industry. Our team brings deep experience with leading companies in Internet search, Yellow Pages, DA, Mobile, Map Publishing, Interactive Agencies and Media Businesses. This knowledge leads to our focus on practical and scalable solutions explicitly designed for business impact. Local Matters' user-centered content methods transform existing data into highly relevant and organized content, enabling the rapid and scalable deployment of local search solutions.

Local.com (NASDAQ: LOCM), ranked Top 100 most-visited web site (comScore, December 2006), attracts approximately 10 million visitors each month seeking information on local businesses, products, services, people and jobs. Powered by the company’s patent-pending Keyword DNA™ and local web indexing technologies, Local.com provides users with targeted, relevant local search results, including special offers from local businesses, user reviews, local businesses’ website links, maps, driving directions and more. Businesses can advertise on Local.com with subscription, pay per click, banner and pay per call ad products.

Localeze

Localeze is the premier repository of rich Local Merchant Content. Starting with accurate and complete business information we add enhancements like, brands, services, hours, payment methods, specialties and advertising characteristics. Our Enhanced Content comes from a variety of sources including, YellowPages, Internet and Direct Data Feeds.

We put this valued content to work by offering interactive analytical tools, business profile development tools, highly targeted lead generation and content distribution that allows merchants to effectively attract consumers.

Marchex

Marchex's mission is to be a leader in delivering vertical and local online traffic to merchants. The company today provides fulfillment services through its private-label search platform for thousands of local merchants nationwide through direct relationships with super aggregators such as BellSouth, AT&T, YellowPages.com, the Houston Chronicle, and The Berry Company. Additionally, Marchex owns a network of local search Web sites with millions of visitors each month, including the directory portal Yellow.com and more than 74,000 ZIP Code-based Web properties nationwide.

Marchex’s local search platform: Creates keyword- and feed-based search campaigns that reflect local merchants’ products or services; Fulfills these campaigns using a combination of search engine marketing services, such as bid management and feed management; and Manages these campaigns and produces detailed reporting and campaign statistics for its super aggregator partners and for the individual local merchants.

Overall, Marchex is focused on search marketing, local search, and direct navigation. The company's platform of integrated performance-based advertising and search marketing services enables merchants to efficiently market and sell their products and services across multiple online distribution channels, including search engines, product shopping engines, directories and selected Web properties.


superpages.com

Idearc is a multi-platform media company with the most innovative ways of connecting buyers with sellers, making consumers better shoppers and businesses more successful. We're a spin-off, not a start-up. So, we already reach millions of homes and handle billions of online searches. And, now we're trading on the NYSE, under the symbol IAR. Idearc is a big company with an even bigger future.

Idearc has a platform of products that help consumers find what they want in the ways they want to find it and help businesses attract the customers they want when those customers are ready to buy. As the official publisher of Verizon print directories, Idearc distributes 136 million Verizon Yellow Pages™, Verizon White Pages™ and Verizon Yellow Pages Companion Directories per year in 35 states and the District of Columbia.

We also offer the nation's top Internet Yellow Pages. Superpages.com®, the expert in local search with more than two billion searches for two consecutive years, includes a comprehensive list of businesses in the United States — totaling more than 17 million. Superpages.com enables consumers who are ready to buy to find local and national businesses and compare goods and services of merchants.

telmetrics

Since 1990, marketers, agencies & publishers across North America have relied on Telmetrics to provide innovative call measurement solutions to help them maximize the effectiveness of their marketing programs. Telmetrics tracks and analyzes consumer response to any direct response print, online or broadcast advertising that features a call-to-action response phone number. 

With Perspectica, the company’s leading-edge customer portal, clients enjoy 24/7 online access to real-time customer call response data, providing them with the insights they need to understand key trends impacting the performance of their direct marketing programs, across any media.


ASSOCIATION PARTNERS

ADM

The Association of Directory Marketing's mission is to grow advertiser's businesses and, in turn, industry revenues by maximizing the value of directory advertising. ADM is the only association focused 100% on the national yellow pages channel. Our staff works closely with CMRs to maintain and grow revenue and represents CMRs' interests to directory publishers. ADM Member roster includes: Certified Marketing Representatives/Agencies, Publishers and Suppliers.

ADP

The Association of Directory Publishers (ADP) is the international trade association founded in 1898 to promote the establishment and maintenance of the highest standard of quality and service in directory publishing. It provides to its members industry-relevant communications, content-rich meetings and conventions, research, legal and legislative support, and various other programs and services. ADP membership today includes more than 135 directory publishers, and some 90 other associates who supply goods and services to those publishers. ADP members are recognized by consumers and advertisers alike for their innovative products, emphasis on customer service and competitive pricing. Their presence and expanding prominence in the marketplace guarantees both consumers and advertisers access to user-friendly, value-added products that are shaping the medium.

ICMA

The International Classified Media Association brings together publishers of classified media from all over the world to share experiences, network and exchange ideas to drive their businesses forward to greater profitability and market-share. Our members operate in print, online and via mobile in 34 countries and are some of the most innovative and entrepreneurial publishers around. As well as an annual programme of dedicated conferences, meetings and workshops covering all the latest issues and trends in our sector, we also operate a unique international ad-exchanging system which generates considerable revenues for our members – check us out at www.icmaonline.org.

YP Association

The Yellow Pages Association (YPA) is the association of publishers, marketers and suppliers responsible for producing Yellow Pages directories in more than 20 countries. Originally founded in 1975 as the National Yellow Pages Service Association (NYPSA), the Yellow Pages Association is instrumental in leading, serving, growing and advocating on behalf of a print and electronic media industry valued at more than $26 billion worldwide ($14 billion U.S.).

Association members include Yellow Pages publishers, who produce leading-edge electronic products and deliver Yellow Pages directories to 100 percent of U.S. homes with telephones -- and who account for more than 90 percent of the Yellow Pages revenue generated in the U.S. and Canada.

Members also include the industry's international, national and local sales force, certified marketing representatives (CMRs) and associate members, including Yellow Pages advertisers, vendors and suppliers.

 

 










 
 

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