client login
Remember Me
Forgot Password
Local Media Blog [ 908 ]  RSS ATOM

Blog Home

Contact Kelsey

Bookmark this page


previous month  MARCH 2006  next month
s m t w t f s
19 24 25
26 27 28 29 30 31

RSS ATOM  Full archive
current month


admin [ 0 ]  RSS ATOM
Carlotta Mast [ 0 ]  RSS ATOM
Greg Sterling [ 745 ]  RSS ATOM
John Kelsey [ 52 ]  RSS ATOM
Matt Booth [ 0 ]  RSS ATOM
Mike Boland [ 83 ]  RSS ATOM
Neal Polachek [ 27 ]  RSS ATOM

Visitors    356007
Online users 30

Jun 7 2005
Printable version  |  Email to a friend goes for the Gold
Today I tripped over an offer from for a personalized weather report called ��gold��.

For $19.95, gold will get you more speed for downloading radar maps, the ability to customize ��your�� weather page and add your exact location (house or office) to the radar maps; view weather in 11 other cities of your choice and get all of this "ad free." With this offering, begins its push into the content subscription business. Like newspapers and other content providers, hopes that faster, richer and more personalized content will be enough to move visitors from a free ad-supported model to a subscription model. This move by may also suggest that they��ve had little ability to add more advertising inventory.
Local Media Blog
posted by  Neal Polachek at  10:59 | comments [1] | trackbacks [0]


posted by   Greg Jun 7 2005 at 01:25
I wouldn't pay for this. When I want the weather, I just want the five-day forecast for where I am or where I'm going. Sure, there are some weather fetishists out there. But they're the teeny-tiny minority. And now that Google has the four/five-day forecast, courtesy of a deal with the Weather Underground, I don't need to visit at all. This illustrates the problem of moving from an ad-supported model to a paid-content model when there are myriad alternative sources of the same information in the marketplace.

(*) indicates required fields
author (*) :
email address :
url :
  bold italic underline add hyperlink add email hyperlink centre unorder list order list add image quote emoticon smiles
comment (*) :

html code

ubb code

max characters : 2000

- +
characters remaining :
remember me :

The Kelsey Group, 600 Executive Drive, Princeton, NJ 08540-1528
Tel: (609) 921-7200 Fax: (609) 921-2112 EMail: [email protected]
Copyright© 2005 The Kelsey Group. All Rights Reserved.