client login
Remember Me
Forgot Password
Local Media Blog [ 909 ]  RSS ATOM

Blog Home

Contact Kelsey

Bookmark this page


previous month  MARCH 2006  next month
s m t w t f s
19 24 25
26 27 28 29 30 31

RSS ATOM  Full archive
current month


admin [ 0 ]  RSS ATOM
Carlotta Mast [ 0 ]  RSS ATOM
Greg Sterling [ 745 ]  RSS ATOM
John Kelsey [ 53 ]  RSS ATOM
Matt Booth [ 0 ]  RSS ATOM
Mike Boland [ 83 ]  RSS ATOM
Neal Polachek [ 27 ]  RSS ATOM

Visitors    356810
Online users 221

Nov 29 2005
Printable version  |  Email to a friend
Local Ad Placement Firm Launches
A new company called Centro launched today that purports to be a one-stop shop for national advertisers to buy ad space on local Web sites such as newspaper sites. It appears to be a local ad placement service for national advertiser display ads. The company��s president, Shawn Riegsecker, told Clickz News: "Search had SEM agencies that made search easy. We're trying to do for local what Overture did for search years ago."

The company has close to $10 million in advertising commitments for 2006, according to Clickz, from blue-chip national advertisers such as Allstate, American Airlines, Ford, Mercedes-Benz and State Farm. Competition for local advertising continues to heat up, making this a difficult field to enter. Centro will have competition from search giants as well as IYPs. The company hopes to differentiate itself by focusing on Web sites for local media, including newspapers, television and radio stations -- thus capturing a segment of the advertising market with a primary interest in these channels. The company��s success will hinge largely upon how this segment of advertisers values its service model in brokering local ad space. The good news for Centro is that online newspaper readership is on the rise, but competition from paid search won��t make it easy for the company -- or any other company that attempts to compete for local ad dollars.
Local Media Blog
posted by  Mike Boland at  20:07 | comments [0] | trackbacks [0]


(*) indicates required fields
author (*) :
email address :
url :
  bold italic underline add hyperlink add email hyperlink centre unorder list order list add image quote emoticon smiles
comment (*) :

html code

ubb code

max characters : 2000

- +
characters remaining :
remember me :

The Kelsey Group, 600 Executive Drive, Princeton, NJ 08540-1528
Tel: (609) 921-7200 Fax: (609) 921-2112 EMail: [email protected]
Copyright© 2005 The Kelsey Group. All Rights Reserved.