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user view study

Research & Forecasts Contact

Neal Polachek
SVP, Research and Consulting [email protected]



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User View is The Kelsey Group's proprietary user behavior tracking study, which focuses on how consumers are evolving their use of traditional and online information sources to find and locate local serving businesses.

User View addresses issues relating to both reach and frequency of use of a broad spectrum of offline and online information sources. In addition, it uncovers differences among broadband, narrowband and no-band households. User View dives into user comparisons across offline and online information sources as they relate to overall performance for finding local businesses. Wave III of User View will be fielded in February 2006.

User View studies a nationally weighted sample of consumers and is conducted via telephone surveys. 

Recent Findings:

70% of U.S. Households Now Use the Internet When Shopping Locally for Products and Services

The Kelsey Group, Inc., 600 Executive Drive, Princeton, NJ 08540-1528
Tel: (609) 921-7200 Fax: (609) 921-2112 E-Mail: [email protected]
Copyright© 2006 The Kelsey Group. All Rights Reserved.