research and reports
The Kelsey Group provides regular studies on both small and medium-sized enterprises and on users, advertisers and consumers/businesses. Whether you need benchmarking data or comparative metrics, TKG clients can look to The Kelsey Group for important segmentation analysis to support business and sales-planning activities.
LOCAL COMMERCE MONITORsm (LCM)
Conducted in conjunction with ConStat, Inc., the LCM examines the dynamics of the local commerce arena, with emphasis on the adoption and use of new technologies, including Internet, broadband and wireless platforms and applications. The Kelsey Group also conducts online focus groups and one-on-one telephone interviews to develop qualitative and directional information.
TKG and ConStat created the LCM to determine how local businesses are using local media, both traditional and interactive, to acquire customers, manage customer relationships and interact with suppliers.
GLOBAL YELLOW PAGES™ (GYP)
First published in 2002, Global Yellow Pages™, The Kelsey Group's Outlook and Forecast, is the most comprehensive, authoritative and significant document ever written about the global Yellow Pages industry.
GYP is an essential planning tool for any company that needs to understand the megatrends reshaping the worldwide Yellow Pages industry. Besides an analysis of every major market and global Yellow Pages publisher, GYP features vendor profiles and profiles of leading Internet Yellow Pages sites around the world.
Importantly, it provides the acknowledged industry forecasts for both print and digital Yellow Pages revenues through 2007, plus key profile information.
The following is a partial list of companies that have bought Global Yellow Pages™:
LOCAL MEDIA JOURNAL™ (LMJ)
Perspectives on Directional Advertising and Local Business
Local Media Journal™ is a twice-monthly electronic source of market intelligence that helps you make smarter business decisions. It is essential reading for anyone who is interested in understanding the outlook and opportunities of the local media marketplace.
Subscribers gain access to The Kelsey Group’s deep expertise and distinctive analysis through the insightful perspectives and relevant data featured in every issue of the Local Media Journal™.
Directional media brings willing buyers together with businesses that have products and services to sell. Local Media Journal™ coverage is focused on the industry segments that matter to you:
Inside each issue of the Local Media Journal™, you'll find: