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research and reports

The Kelsey Group provides regular studies on both small and medium-sized enterprises and on users, advertisers and consumers/businesses. Whether you need benchmarking data or comparative metrics, TKG clients can look to The Kelsey Group for important segmentation analysis to support business and sales-planning activities.



Conducted in conjunction with ConStat, Inc., the LCM examines the dynamics of the local commerce arena, with emphasis on the adoption and use of new technologies, including Internet, broadband and wireless platforms and applications. The Kelsey Group also conducts online focus groups and one-on-one telephone interviews to develop qualitative and directional information.

TKG and ConStat created the LCM to determine how local businesses are using local media, both traditional and interactive, to acquire customers, manage customer relationships and interact with suppliers.



First published in 2002, Global Yellow Pages™, The Kelsey Group's Outlook and Forecast, is the most comprehensive, authoritative and significant document ever written about the global Yellow Pages industry.

GYP is an essential planning tool for any company that needs to understand the megatrends reshaping the worldwide Yellow Pages industry. Besides an analysis of every major market and global Yellow Pages publisher, GYP features vendor profiles and profiles of leading Internet Yellow Pages sites around the world.

Importantly, it provides the acknowledged industry forecasts for both print and digital Yellow Pages revenues through 2007, plus key profile information.

The following is a partial list of companies that have bought Global Yellow Pages™:

Acxiom Corp.
Amdocs Inc.
AOL Digital City
Associated Publishing Co.
Bain & Co.
Bell ActiMedia
BellSouth Advertising & Publishing
Brand & Co.
CBD Media
Credit Suisse First Boston (CFSB)
Cyprus Telecommunications Authority (CYTA)
Deutsche Bank
Dex Media
R.H. Donnelley
R.R. Donnelley
Editus Luxembourg
Golden Pages Israel
GSD&M Advertising
InfoCom Research

Lehman Brothers
McKinsey Inc.
McQuarie Bank
Merrill Lynch International
J.P. Morgan
Morgan Stanley
Norske Skog Canada
N.M. Rothschild
Pindar Set Ltd.
N.M. Rothschild
SEAT Pagine Gialle
Sensis Pty. Ltd.
SMG Directory Marketing
Sprint Publishing & Advertising
Telefonica Publicidad e Informacion
t-info GmbH
Trent Jefferson
Verizon Information Services
Viking Global Investors
VNU World Directories
Yell Group (UK)
Yellow Pages Group
Yellow Pages New Zealand

For more information GlobalYP™, contact Steve Vasil, Vice President of Business Development: [email protected] or (905) 765-5910.


Perspectives on Directional Advertising and Local Business

Local Media Journal™ is a twice-monthly electronic source of market intelligence that helps you make smarter business decisions. It is essential reading for anyone who is interested in understanding the outlook and opportunities of the local media marketplace.

Subscribers gain access to The Kelsey Group’s deep expertise and distinctive analysis through the insightful perspectives and relevant data featured in every issue of the Local Media Journal™.

Directional media brings willing buyers together with businesses that have products and services to sell. Local Media Journal™ coverage is focused on the industry segments that matter to you:

  • Print and Online Yellow Pages
  • Local Search
  • Vertical Directories
  • Interactive Local Advertising

Inside each issue of the Local Media Journal™, you'll find:

  • In-depth analysis and opinions by Kelsey Group analysts. Find out what industry experts believe are the most important developments and why. M&A deals? Product and service launches? New research? Emerging trends? The Kelsey Group is not afraid to take on the key topics and spell out what they mean for your business.
  • The vital news you need, in one location, from the world’s leading objective source about directional advertising and local business.
  • The latest data from The Kelsey Group’s research initiatives, what it means to you, and how it can inform your planning efforts and critical business decisions.

For a free trial issue of the Local Media Journal™, please contact Sheila Steinmuller: [email protected] or (609) 921-7200 Ext. 13.


The Kelsey Group, Inc., 600 Executive Drive, Princeton, NJ 08540-1528
Tel: (609) 921-7200 Fax: (609) 921-2112 E-Mail: [email protected]
Copyright© 2006 The Kelsey Group. All Rights Reserved.