The Kelsey Group - DMS '08: The Multiplatform Opportunity

DMS08: The Multiplatform Opportunity

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Speaking Opportunities
Companies Attending
Conference Pricing
Promotional Resources
Press Registration

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ABOUT DMS '08
Directional Media Strategies 2008: The Multiplatform Opportunity (formerly DDC: The Future of Yellow Pages) is The Kelsey Group’s annual Yellow Pages and directional media conference, attracting senior executives from across the industry and around the world.

SPONSORS & PARTNERS

WHO ATTENDS
Global audience of CXOs, SVPs/EVPs/VPs, Directors

Executives responsible for corporate management, marketing, product development, business development, sales

Directory publishers—print and online, incumbents, independents, verticals

CMRs

Directory industry suppliers

Yellow Pages and directional media trade associations

Sector-focused investors and financial analysts

Local search companies

Directional Media Strategies 2008 • The Multiplatform Opportunity

Promotional Resources conference The DMS Advantage

Sept. 15 - 17, 2008 • Hyatt Regency Atlanta • Atlanta Georgia

Promotional Resources and Guidelines

Following are promotional resources and guidelines to assist you in making the most of your participation at Directional Media Strategies 2008 (DMS ’08: The Multiplatform Opportunity), taking place Sept. 15-17, 2008 in Atlanta, Georgia.

Conference Promotion Resources

Speaker Press Release Template

An approved template press release is available for conference speakers who wish to promote their participation at DMS ‘08. Click here or e-mail Eileen Pacheco to request the template, which you may customize with speaker and company details.

Event Calendar Listings

The Kelsey Group encourages you to add DMS ’08 to the events/speaking engagements page of your company Web site. Following are details for an event calendar listing:

Directional Media Strategies 2008 (DMS ’08)
The Multiplatform Opportunity
Sept. 15-17, 2008
Atlanta, Georgia
http://www.kelseygroup.com/directional-media-strategies-2008

Speaker Logo Image

http://www.kelseygroup.com/directional-media-strategies-2008/images/dms08speaker.gif

Conference Logos
Conference logos are available for posting on your company web site or for use in electronic communications.

Download 300 dpi conference logo

72 dpi logos:

http://www.kelseygroup.com/directional-media-strategies-2008/images/dms08_logo180.jpg

http://www.kelseygroup.com/images/tkglogo_125x57.gif

Approved Conference Name References

Please use one of the following when referencing the DMS ’08 conference.

· Directional Media Strategies 2008
· DMS ’08: The Multiplatform Opportunity
· The Kelsey Group’s Directional Media Strategies 2008 Conference
· The Kelsey Group's DMS ’08 Conference

Approved Conference Boilerplate

Please use the following boilerplate description of DMS ’08 in press releases where the conference is a material element.

About DMS ’08
Directional Media Strategies 2008 (DMS ’08: The Multiplatform Opportunity) is The Kelsey Group’s 29th Yellow Pages and directories conference (formerly Directory Driven Commerce – DDC: The Future of Yellow Pages), attracting the widest and most diverse audience of senior executives from across the global directional media industry. The conference agenda reflects the challenges and opportunities presented by the changing local media landscape. Sessions will cover the priorities of today’s traditional and online publishers, which must balance the need to focus on the basics—selling and publishing the best directory products they can in the current economy, while finding ways to achieve sustainable, long-term growth and strategic advantage in a multiplatform marketplace. For more information regarding DMS ’08, visit www.kelseygroup.com/directional-media-strategies-2008.

Press Kits

The Kelsey Group allows up to 20 press kits from each exhibitor and speaker to be placed in the press room. We also suggest that exhibitors keep additional press kits on hand in their booths.

Press Room

A Press Room will be available for reporters covering the conference, and will be equipped with high-speed Internet access. Exhibitors and participating companies will have access to the press room for the purposes of dropping off press kits and conducting press interviews.

All of the promotional resources described above are available upon request. For more information, contact:

Eileen Pacheco
(781) 556-1026
eileen@tango-group.com