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Directional
Media Strategies 2008 • The Multiplatform Opportunity
For information on sponsorship opportunities, contact Nanci Karas at (609) 921-7200, Ext. 21. SPONSORS
Acxiom Corporation (Nasdaq:ACXM) integrates data, services and technology to create and deliver Customer and Information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States, and in the United Kingdom, France, Australia and Japan. For more information, visit www.acxiom.com.
Adfare has been creating low-cost, high quality Online Video Ads for almost 8 years. A pioneer in online video advertising, we now offer a comprehensive package of video ad options including: 1) Full-service Video Ad Production. We create videos ads and video banners using our stock library content or an advertiser's content (images & video), and add music, voiceover and include hosting for 12 months. Delivery within 48 hours. 2) D-I-Y Video Ads. A publisher, their sales team and/or advertiser can use our video ad builder, to quickly create video ads and publish within minutes. 3) On-site Location Shooting & Production. In this option a videographer visits the advertiser's location and shoots video which is edited into a complete video ad, usually within a week. XML, Java Script, Tracking, Automatic Order Feeds and Complete Stats accompany every video we produce. Contact us today to get started! www.Adfare.com
AgendiZe Call-to-Action Suite enhances any Online Directory or Vertical Publisher by empowering and enabling their users to take action, while reporting tools track each step and provide key analytics. The Suite includes numerous integrated services including: Call Tracking, Click-to-Call/Chat, Click-to-Save for Later, Click-to-Share with Others, Click to Comment & Rate. Publishers who have deployed the AgendiZe “Call-to-Action” Suite have generated up to 90% more Advertiser calls, and have extended the opportunities for their Advertisers to be remembered and recommended by up to 20 times. AgendiZe proudly serves over 20 of the world’s largest Local Advertising Publishers, including YellowBookUSA, YellowPages Group and Trader Canada, CanWest, 411.ca, 118.com, QDQ.com and Editus. AgendiZe will be launching 2 new services at the conference: AgendiZe Contact Widgets and AgendiZe 2D Barcodes to help you improve your revenue while enhancing the user experience.
Amdocs is the world leader in providing solutions for advertising, media and content companies focused on providing industry-leading solutions to help drive new revenues across print, Internet and mobile channels. Amdocs portfolio is the only complete suite of products and services that supports the entire lifecycle of traditional and next generation digital advertising. Our innovative solutions seamlessly support all customer and business processes - search, marketing, sales, campaign management, distribution, content management, analytics, billing and customer service — resulting in stronger, more profitable customer relationships. Amdocs enables its customers to implement business strategies with lower TCO, rapid ROI and increased revenues.
AT&T offers the most effective, full suite of advertising search products that enables advertiser to connect with potential customers anytime, anywhere. AT&T Advertising & Publishing delivers print directories to more than 83 million residences and businesses in 22 states. In addition to our print directories, we provide search information through YELLOWPAGES.COM, RealPagesLive.com, CD-ROMs, placement on the most popular search engines, Web site, mobile devices, and our free telephone information service called 1-800-YellowPages. Combined, these print and online products receive about 5 billion consumer searches a year for local business information and provide about 1 million advertisers with valuable sales leads to help their businesses grow. In fact, research shows on average Yellow Pages print and online advertising provides a business a return of $13 for every $1 it spends. Contact: Bob Mueller, executive director, (314-242-8824, robert.mueller@att.com.)
Call Genie is a developer of voice technology applications, specializing in building comprehensive interactive speech recognition solutions for the directory services industry. Call Genie offers customized, location-based, enhanced voice directory solutions that allow consumers to locate, obtain information and connect with business and service providers. Call Genie takes leading technologies from both the Internet and telephony worlds and integrates them to deliver a unique voice-web solution. Call Genie partners with the print and digital directory services business. Call Genie has harnessed not only the technologies, but the broad based business strategies and plans to create a new service offering that leverages existing directory services assets. Call Genie is in the business of revitalizing and bringing a new perspective to the directory services industry by creating new profitable lines of business.
eStara Push to Talksm, the most powerful online customer contact solution on the market is driving new revenue opportunities for online directories. Push to Talk voice-enables directory searches and store locator results giving online visitors the power to push a button and speak with a company representative right from an online listing. eStara Push to Talk delivers real-world results for customers including Continental Airlines, J. Crew, Club Med, FirstUSA and Sprint. Experience the quality of eStara web voice at www.estara.com.
Founded in 2000 by search-engine pioneers, Exalead (www.exalead.com) is a global provider of software designed to simplify all aspects of information search and retrieval for organizations of all sizes. Based on the first and only unified technology platform for desktop, intranet and Web searching, Exalead offers easier deployment, administration and use than any other enterprise-type search software. This is true whether for one or thousands of desktops, a small business or a global enterprise, and conforms to any technology environment. It also adapts to user habits for a uniquely satisfying and efficient search experience. Exalead software is used by leading banking and financial services, media, consumer packaged goods, research, retailing, sports, entertainment and telecommunications companies around the world, including Air Liquide, BNP Paribas and Carlson Wagonlits. Exalead is an operating unit of Qualis, an international holding company.
Imagine Local provides innovative solutions for local search providers to enhance the quality of their search experience though improved breadth, depth and reach of local merchant content. To enhance traditional sources of listing data, we offer local merchant business listings from mobile phone, CLEC and VOIP providers to fuel improved search results and support lead generation activities. We also offer tools and services to help local merchants make sure their business can be easily and accurately found on local search sites identified as relevant to the merchant’s line of business and location.
For over 35 years, infoUSA has remained a leading compiler of business and residential data. infoUSA data is used for directory assistance, local search, location based services, navigation, marketing and many more applications. The top 5 search engines in the U.S. rely on infoUSA's data to power their local search and directory offerings. infoUSA collects information on businesses in the US, Canada, UK and Mexico. infoUSA’s sophisticated categorization and standardization ensures that data used in directory applications is consumer friendly, simple to search and accurate. infoUSA also compiles enhanced data including storefront photographs, franchise/brand affiliation, credit cards accepted, hours of operation and URLs.
In 2005, Aptas, ISx and YP Solutions merged their strong legacies of technology innovation and experience in the Internet Yellow Pages, directory assistance and mobile vertical markets to form Local Matters, Inc. The new entity offers user-centered content enhancements and search functionality that help connect and build relationships between consumers and locally targeted advertisers. Local Matters brings together some of the most experienced and knowledgeable people in the industry. Our team brings deep experience with leading companies in Internet search, Yellow Pages, DA, Mobile, Map Publishing, Interactive Agencies and Media Businesses. This knowledge leads to our focus on practical and scalable solutions explicitly designed for business impact. Local Matters' user-centered content methods transform existing data into highly relevant and organized content, enabling the rapid and scalable deployment of local search solutions.
Local.com (NASDAQ: LOCM), ranked Top 100 most-visited web site (comScore, December 2006), attracts approximately 10 million visitors each month seeking information on local businesses, products, services, people and jobs. Powered by the company’s patent-pending Keyword DNA™ and local web indexing technologies, Local.com provides users with targeted, relevant local search results, including special offers from local businesses, user reviews, local businesses’ website links, maps, driving directions and more. Businesses can advertise on Local.com with subscription, pay per click, banner and pay per call ad products.
Localeze is the premier repository of rich Local Merchant Content. Starting with accurate and complete business information we add enhancements like, brands, services, hours, payment methods, specialties and advertising characteristics. Our Enhanced Content comes from a variety of sources including, YellowPages, Internet and Direct Data Feeds. We put this valued content to work by offering interactive analytical tools, business profile development tools, highly targeted lead generation and content distribution that allows merchants to effectively attract consumers.
Marchex (www.marchex.com) is a local search and advertising company. Marchex's innovative advertising platform delivers search- and call-based marketing products and services for local and national advertisers. Marchex's local search network, one of the largest online, helps consumers make better, more informed local decisions through its content-rich Web sites that reach tens of millions of unique visitors each month.
MDS’s primary focus is to provide the first practical approach to allow any web application to take full advantage of video – both live and on-demand. Web applications like those for traditional publishers of classified advertising, feature-length movie sales venues, video blogging sites, corporate sales and training sites, and even personal web pages will use the MDS solution to provide their end-users with simple approaches to produce multimedia presentations and salable products. All such applications will avail themselves of the best and most interactive quality available with absolute protection for the rights of the content. Offset costs, or even profit from our integrated static, flash, or video advertising options. DON’T LEAVE MONEY ON THE TABLE… If your video content is driving traffic to your player, advertisers WILL pay!
MediaTraks Global, LLC. was founded by an experienced group of media, web and telecom veterans with more than 100 years of combined industry experience.
Mixpo is an online video advertising company dedicated to providing the local small and medium-size business (SMB) market with technology-based products that are both easy to use and effective in driving results. Through its pioneering online video advertising platform, Mixpo enables local publishers, interactive directories and local search marketing companies to easily and affordably create, deploy, and optimize online video ads that drive measurable results and fuel more effective marketing campaigns for their clients. The company's turnkey Mixpo-to-Go channel program gives partners the flexibility to private-label the Mixpo platform, and easily integrate it into their advertising portfolios. For more information visit: http://www.mixpo.com/.
Spotzer Media Group is the first global advertising agency dedicated to making high quality video advertising fast, affordable and highly targeted. We offer long tail advertisers a range of innovative TV and web video products and services through partnerships with media companies, directory and local search publishers and advertising and media agencies. We also provide creative solutions as well as media planning and buying services directly to local, regional and national advertisers. For more information visit www.spotzer.com.
We know where you can find more customers around here. At Superpages.com, we're the local expert, and a top Internet resource for finding businesses and shopping information. It's one of the most effective ways to advertise on the Internet because 83% of consumers who find a business on Superpages.com plan to contact that business. At Superpages.com, we know around here.
Since 1990, media publishers, agencies and marketers across North America have relied on Telmetrics to provide innovative call tracking solutions to help maximize the effectiveness of their marketing programs and increase revenues. Considered the pioneer of call measurement, Telmetrics remains the industry’s primary partner of choice, providing the widest North American local number coverage with unmatched industry experience and quality of service, and scalable solutions to support enterprise-level measurement programs. Integrated reporting across online and offline channels provides publishers with the tools they need to prove value across Print, IYP and local search; while providing marketers with a more complete ROI picture across converging media.
The Association of Directory Marketing's mission is to grow advertiser's businesses and, in turn, industry revenues by maximizing the value of directory advertising. ADM is the only association focused 100% on the national yellow pages channel. Our staff works closely with CMRs to maintain and grow revenue and represents CMRs' interests to directory publishers. ADM Member roster includes: Certified Marketing Representatives/Agencies, Publishers and Suppliers.
The Association of Directory Publishers (ADP) is the international trade association founded in 1898 to promote the establishment and maintenance of the highest standard of quality and service in directory publishing. It provides to its members industry-relevant communications, content-rich meetings and conventions, research, legal and legislative support, and various other programs and services. ADP membership today includes more than 135 directory publishers, and some 90 other associates who supply goods and services to those publishers. ADP members are recognized by consumers and advertisers alike for their innovative products, emphasis on customer service and competitive pricing. Their presence and expanding prominence in the marketplace guarantees both consumers and advertisers access to user-friendly, value-added products that are shaping the medium.
The International Classified Media Association brings together publishers of classified media from all over the world to share experiences, network and exchange ideas to drive their businesses forward to greater profitability and market-share. Our members operate in print, online and via mobile in 34 countries and are some of the most innovative and entrepreneurial publishers around. As well as an annual programme of dedicated conferences, meetings and workshops covering all the latest issues and trends in our sector, we also operate a unique international ad-exchanging system which generates considerable revenues for our members – check us out at www.icmaonline.org.
The Yellow Pages Association (YPA) is the association of publishers, marketers and suppliers responsible for producing Yellow Pages directories in more than 20 countries. Originally founded in 1975 as the National Yellow Pages Service Association (NYPSA), the Yellow Pages Association is instrumental in leading, serving, growing and advocating on behalf of a print and electronic media industry valued at more than $26 billion worldwide ($14 billion U.S.). Association members include Yellow Pages publishers, who produce leading-edge electronic products and deliver Yellow Pages directories to 100 percent of U.S. homes with telephones -- and who account for more than 90 percent of the Yellow Pages revenue generated in the U.S. and Canada. Members also include the industry's international, national and local sales force, certified marketing representatives (CMRs) and associate members, including Yellow Pages advertisers, vendors and suppliers.
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