AGENDA
Day 1 | Day 2 | Day 3
Day 2:
Wednesday, Sept. 23,
2009
8:30 am – 8:45 am
Video Recap of Day 1
MODERATORS: John Kelsey, Cofounder and Chairman, The Kelsey Group, and Neg Norton, President, Yellow Pages Association
8:45 am – 9:30 am
Featured Address: David Swanson, Chairman and CEO, R.H. Donnelley
David Swanson has been CEO of R.H. Donnelley since May 2002. His company has been on a wild ride over the past few years, and many are looking to RHD’s fortunes as an indicator of where the industry might be heading. Swanson will explore the current state of the business and offer his hard-earned perspective on how the industry needs to reposition itself for a long run in the local advertising space.
MODERATOR: Neal Polachek, CEO, The Kelsey Group
9:30 am – 10:30 am
Vertical Case Studies: Lessons for Yellow Pages Publishers
Join us for
vertical lessons from Kelsey’s Marketplaces program across our key Yellow
Pages categories — home services, restaurants, insurance and weddings.
Segment leaders will explain how they have built compelling user experiences
and monetized their services, and they will also discuss their future
strategies. Their experiences will give directory publishers food a
strategic roadmap as they pursue their vertical strategies.
Darrell Campbell, Founder and CEO, EveryCarListed.com
Craig Smith, CEO, ServiceMagic
Howard Yeh, VP, Corporate Development, HealthCare.com
MODERATOR: Matt Booth, Senior VP and Program Director, Interactive Local Media, The Kelsey Group
10:30 am – 11:00 am
Refreshment Break
11:00 am – 12:00 pm
The Global Yellow Pages Leadership Forum: Answers to the Tough Questions
There has
been perhaps no better time to gather the leaders of the global directory
industry on one stage, Davos-style, to address the fundamental questions
facing their businesses. Here, a who’s who of global industry leaders will
tackle the pressing questions of the day.
Scott Knowles, America Online
Kevin Payne, Senior VP, Berry
Jim Smith, Senior Advisor, Yellow Pages New Zealand
Mat Stover, CEO, Local Matters
Nick Veronis, Managing Director, Veronis Suhler Stevenson
Eric Webb, President, Marquette Group
MODERATORS: Neal Polachek, CEO, The Kelsey Group, and Charles Laughlin, Senior VP and Program Director, The Kelsey Report®, The Kelsey Group
12:00 pm – 1:30 pm
Lunch in Exhibit Hall
1:30 pm - 2:30 pm
Fixing the Yellow Pages Business Model
The
traditional directory advertising model is broken. It is inflexible where
businesses demand flexibility, opaque when transparency is the order of the
day, and needlessly slow and complex where nimbleness and simplicity are
demanded. But competitors still envy Yellow Pages’ success with SMBs. As we
look ahead, what is worth keeping, what should be fixed, and what should be
thrown out?
Mike Boyce, Senior VP, Franchise Marketing & Support Services, R.H. Donnelley
Bill Dinan, President, Telmetrics
Gary Campbell , VP, Performance Solutions, AgendiZe
MODERATOR: Charles Laughlin, Senior VP and Program Director, The Kelsey Report®, The Kelsey Group
2:30 pm – 3:15 pm
SEO Success Strategies for IYPs
It is often
said that Yellow Pages publishers have been playing catch-up in optimizing
their online directories to enable their customers to be found via the major
search engines. This session will offer an accessible deconstruction of IYP
architecture and how to make it perform better for advertisers.
Steve Espinosa, VP of Innovation, eLocal Listings
Sean Morrow, Vice President, MyVirtualPaper
Todd Renard, Senior Director, Product Development, WebVisible
Andrew Shotland, Local SEO Expert, Local SEO Guide
MODERATOR: Michael Boland, Senior Analyst and Program Director, Mobile Local Media, The Kelsey Group
3:15 pm – 3:45 pm
Refreshment Break
3:45 pm – 4:45 pm
Mobile Search & Yellow Pages: The Business Model
Mobile
search will drive small-business online lookups to a degree that will soon
rival and perhaps surpass IYP. Understand how directory publishers foresee monetizing mobile local search. A panel of insiders will explore this
increasingly critical question.
Min Chan, GM and Director Mobile Products, AT&T Interactive
Deborah Eldred, Director, Mobile & Personalization, R.H. Donnelley
David Pearce, Head of Mobile Services, Yell Group
Peter Schwab, Director, Mobile Products, Idearc Media
MODERATOR: Michael Boland, Senior Analyst and Program Director, Mobile Local Media, The Kelsey Group
4:45 pm – 5:30 pm
Featured Address: David Krantz, President
& CEO, AT&T Interactive
MODERATOR: Matt Booth, Senior VP and Program Director, Interactive Local Media, The Kelsey Group
5:30 pm – 7:30 pm
Networking
Reception
Day 1 | Day 2 | Day 3
To register by phone, call (609) 921-7200 x10.
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