Become a Sponsor
Speaking Opportunities
Companies Attending
Conference Pricing
Promotional Resources
Press Registration
Hyatt Regency Grand Cypress
Learn what sets Kelsey Group
conferences apart
|
|
|
DMS ’09 PREVIEW WEBINAR: What Keeps Yellow Pages Industry Leaders Up at Night…
and What Gets Them Out of Bed in the Morning?
To
view the on-demand Webinar and download the slides for this event,
click here now. |
|
|
ABOUT DMS '09
Directional Media Strategies 2009: The Multiplatform Opportunity (DMS ’09) is The Kelsey Group’s 30th conference dedicated to the future of Yellow Pages and directional media. In 2009, The Kelsey Group is teaming up with the Yellow Pages Association (YPA) to bring DMS ’09 to the widest and most diverse audience of senior executives from across the global Yellow Pages industry. |
| |
WHO ATTENDS
Global audience of C-level executives, SVPs/EVPs/VPs, Directors
Executives responsible for corporate management, marketing, product development, business development, sales
Directory publishers—print and online, incumbents, independents, verticals
CMRs
Directory industry suppliers
Trade associations
Sector-focused investors and financial analysts
Local search companies |
CONNECT
|
|
AGENDA
Day 1 | Day 2 | Day 3
Day 3:
Thursday, Sept. 24, 2009
8:30 am -
8:45 am
Video Recap of Day 2
MODERATORS: John Kelsey, Cofounder and Chairman, The Kelsey Group and Neg Norton, President, Yellow Pages Association
8:45 am – 9:30 am
Featured Address: Donat Rétif, CEO, Truvo
Donat
Rétif has been CEO of Truvo since June 2008 and is leading its transformation from a traditional Yellow Pages publisher to a digitally focused local search company. He will talk about his company’s journey and what it means for the industry.
MODERATOR: Charles Laughlin, Senior VP and Program Director,
The Kelsey Report®, The Kelsey Group
9:30 am – 10:00 am
National Yellow Pages
— Making the Case
National advertisers are moving ad dollars from print to online faster than small businesses, enticed by the transparency and flexibility of digital media as well as the “it” factor. The industry faces a growing opportunity to prove the value of its print and digital offerings, as well as to extend and enhance relationships within national accounts. This national “power panel” will examine the national business and offer practical strategies and ideas on how directory publishers and national Yellow Pages agencies (CMRs) can position themselves more effectively with national advertisers of all shapes and sizes.
Antony Barran, Chief Marketing Officer, Ketchum Directory Advertising
Victoria Hart, Director of Sales - National, Yellow Pages Group
Nancy Augustine, Senior VP, Association of Directory Marketing
MODERATOR: Charles Laughlin, Senior VP and Program Director,
The Kelsey Report®, The Kelsey Group
10:00 am – 10:30 am
Refreshment Break
10:30 am – 11:15 am
Print Yellow Pages 2013: Critical Changes to the Core Product
A diverse
group of thinkers will weigh in on the future of print directories, and
offer a snapshot of how the core product will evolve to stand out in an
increasingly competitive media environment.
Abram Andrzejewski, CEO, American Marketing & Publishing LLC/HomePages Directories
Michelle Sherwood, General Manager Marketing, Sensis
MODERATOR: Bobbi Loy-Luster, VP, Senior Analyst and Director of Client Inquiry, The Kelsey Group
11:15 am – 12:00 pm
Video
— Evolving a Must-Have Offering
Last year was the “year of video,” as one publisher after another rolled out online video offers. Now that video has clearly been a near-term sales success and a sticky application among IYP users, the question becomes how it will evolve to improve the user experience and the advertiser’s ROI. Over the past year, video has integrated call-to-action and search capabilities. Learn how video and other visual products will continue to develop to attract even more new and existing YP advertisers.
Gordon Henry, President, Spotzer
Jim Schoonmaker, CEO, EveryScape
Tim Tevlin, VP Business Development, BizClip
MODERATOR: Steve Marshall, Director, Research and Consulting, The Kelsey Group
12:00
pm – 12:10
pm
Key Takeaways From DMS ’09
The Kelsey
Group analyst team will prepare a quick summary of the event’s key takeaways
— the themes, revelations and “aha” moments from the previous two days.
END OF CONFERENCE
Day 1 | Day 2 | Day 3
To register by phone, call (609) 921-7200 x10.
|
